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Aditya Kumar
Delhi
Summary
Marketing & Sales professional with 7+ years of experience in performance-driven forex services, currently leading growth at YaMarkets across Indian and global markets.
Specializes in building and scaling full-funnel acquisition systems, combining a deep understanding of Indian market behavior with data-driven execution. Experienced in driving high-intent user acquisition through digital channels, affiliate networks, and localized campaigns.
Proven track record of improving conversion efficiency, optimizing customer journeys, and leading cross-functional teams to deliver consistent business growth in competitive markets.
Alongside growth leadership, experienced in broker-side risk management operations, including exposure handling, client segmentation, and A-Book / B-Book strategy execution to balance profitability and risk.
Overview
11
11
years of professional experience
Work History
Entrepreneurial / Partnership Experience
Partner Broker Acquisition & Network Expansion (Independent)
Delhi
06.2024 - Current
- Built and managed strategic partnerships with forex brokers, contributing to overall business growth and revenue expansion
- Implemented and monitored A-Book and B-Book risk management strategies to optimize profitability and manage trading exposure.
- Developed and expanded a strong network within the financial services and forex trading ecosystem
- Analyzed client trading behavior and liquidity risk to support effective decision-making
- Coordinated with internal teams (dealing, operations, compliance) to ensure smooth onboarding and execution
Marketing Manager
YaMarkets
New Delhi
07.2020 - Current
- Developed social media marketing strategies that enhanced brand visibility and drove sales growth.
- Drove consistent, relevant traffic and leads from our social network presence.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Managed the design and production of promotional materials, such as websites and brochures.
- Organized trade shows and exhibitions that elevated brand awareness and engaged potential customers.
- Tracked and measured marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI.
- Analyzed market trends to identify potential growth opportunities.
- Performed market analysis to understand target audiences better.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Worked with the management team to oversee and monitor the marketing strategy.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Planned events such as webinars or seminars to engage customers.
- Interviewed and hired talented individuals to add value to the marketing team.
- Generated creative promotional ideas that contributed to increased sales.
- Analyzed sales data to update a product or adjust marketing strategy.
- Coordinated with external vendors to produce promotional items such as t-shirts, mugs, etc.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assessed projects against budgets and timelines, keeping the team and assignments on task.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences, and more.
- Created content for social media campaigns, website copy, brochures, press releases, and other marketing materials.
- Developed and implemented successful marketing strategies for a new brand.
- Negotiated with vendors to obtain the most cost-effective pricing for product distribution.
Marketing Manager
ContinueFX
New Delhi
11.2017 - 05.2020
- Managed social media presence, driving engagement and fostering community interaction with target audiences.
- Conducted market research to identify consumer trends and preferences.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Designed blog banners, posters, and social media creatives.
- Managed client relationships to promote Forex products and services effectively.
- Collaborated with market analysts to assess trends and inform trading decisions.
- Resolved customer queries regarding FX transactions quickly and efficiently.
Senior Designer
Xpedient Technologies Pvt. Ltd
Delhi
08.2017 - 11.2017
- Created high-quality visual designs that are both aesthetically pleasing and intuitive for users.
- Developed and implemented innovative design solutions to complex user interface problems.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Mentored junior designers on best practices and creative techniques.
- Analyzed market trends to drive innovative design solutions and strategies.
Web Designer
MagXP
New Delhi
08.2016 - 08.2017
- Designed websites, portals, and large-scale web applications for multiple clients.
- Designed user-friendly websites to enhance client engagement and satisfaction.
- Designed and developed responsive websites optimized for mobile and desktop platforms.
- Integrated HTML, CSS, JavaScript, and other languages to create functional and visually appealing websites.
- Collaborated with developers to integrate designs and functionality, enhancing user experience.
- Coordinated with marketing teams to align website content with branding strategies.
- Developed style guides for website navigation menus, page layouts, fonts, colors, and graphics.
- Created logos, icons, images, and banners for various client websites.
- Utilized SEO techniques to improve search engine rankings of websites.
- Built layouts according to customer parameters using HTML5 and CSS3.
Junior Web Designer
ASP Technology
New Delhi
04.2015 - 08.2016
- Utilized HTML, CSS, and JavaScript for front-end development tasks.
- Built layouts according to customer parameters using HTML5 and CSS3.
- Customized webpage layouts through HTML and CSS adjustments based on client specifications to ensure alignment with brand identity.
- Collaborated with developers to debug code for existing webpages.
- Strategized ways to leverage browser, mobile, and tablet device platforms.
- Implemented SEO best practices to improve website visibility and search engine ranking.
- Applied SEO techniques to enhance website visibility and boost search engine rankings.
Education
Bachelor of Computer Applications (BCA) -
Subharti University
Meerut12-2019
Intermediate Certificate -
Janta Inter College
Khatauli, Muzaffarnagar, UP12-2015
High School Diploma -
Janta Inter College
Khatauli, Muzaffarnagar, UP03-2015
Skills
- Digital Marketing Strategy
- Social Media Marketing
- Lead Generation & Conversion
- Market Research & Analysis
- Brand Management
- Campaign Management
- Budget Planning & ROI Optimization
- Team Leadership & Collaboration
- Risk Management
- Broker Book Management (A Book, B Book)
- Event planning
- Brand Strategy
- Campaign Optimization
- Project Management
- Cross-Functional Leadership
- Responsive design
- HTML/CSS coding
- Client Relations
- Innovative Solutions
- Problem solving
- Multitasking capacity
Languages
Hindi
Advanced (C1)
C1
English
Intermediate (B1)
B1
Accomplishments
- Reliable Backbone for the Company
- Best Key Contributor of the Year
- Best Helping Hand of the Year
Affiliations
- Seminar, Award Function
Timeline
Entrepreneurial / Partnership Experience
Partner Broker Acquisition & Network Expansion (Independent)
06.2024 - Current
Marketing Manager
YaMarkets
07.2020 - Current
Marketing Manager
ContinueFX
11.2017 - 05.2020
Senior Designer
Xpedient Technologies Pvt. Ltd
08.2017 - 11.2017
Web Designer
MagXP
08.2016 - 08.2017
Junior Web Designer
ASP Technology
04.2015 - 08.2016
Bachelor of Computer Applications (BCA) -
Subharti University
Intermediate Certificate -
Janta Inter College
High School Diploma -
Janta Inter College