ADITYA KUMAR PARIDA
Bhubaneswar
Summary
Seasoned Marketing and Sales Manager with background in both B2B and B2C environments. Strong experience in strategizing, executing marketing campaigns, leading sales teams, and driving revenue growth. Strengths include exceptional leadership, negotiation skills, strategic planning abilities, and deep understanding of market trends. Consistently boost sales performance and enhance brand presence by leveraging innovative marketing strategies and forging strong relationships with key stakeholders.
Overview
6
6
years of professional experience
Work History
Area Sales Manager
Zeal Up India
Bhubaneswar
11.2023 - 03.2024
- Spearheaded market expansion by acquiring 50+ new accounts resulting in a 25% increase in regional sales volume
- Implemented a targeted CRM strategy, enhancing data quality and improving customer relationship management processes across the team
- Negotiated and secured pricing agreements with key distributors, aligning with corporate policies and maintaining list price integrity
- Developed and led a comprehensive sales training program, increasing product knowledge and facilitating a 15% improvement in sales efficacy
- Conceived and executed special sales promotions for end users, which contributed to a 20% uptick in repeat customer transactions
- Collaborated with business unit leadership to establish and execute sustainable business development strategies, leading to a 30% growth in annual revenue.
- Planned, developed and implemented sales strategies in an assigned region.
- Conducted market research to identify customer needs and trends.
- Managed a team of sales representatives in order to achieve maximum results.
- Identified new business opportunities within the region through networking activities.
- Maintained relationships with existing clients to ensure their satisfaction with products and services offered.
- Created detailed reports on regional sales performance for management review.
Area Sales Manager
IndiaMART
Bhubaneswar
07.2021 - 08.2023
- Handling a team 16 Service Provider
- Responsible for B2B business onboarding process in various part of the Odisha
- Responsible for drive different channel which lead to 10% increase in customer base
- Responsible for presale & nurturing the lead into final sale
- Responsible for individual team performance track employee productivity with regular feedback
- Adopting new Skills and applied to daily tasks to improve efficiency and productivity
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record
- Actively Listened to customers' requests, confirming full understanding before addressing concerns
- Used coordination and planning skills to achieve result according to schedule
- Interface with customer where required to educate on Hear products and service, gain customer insights and clarify requirements and business model
- 6 months continuous top performer in the team, continuous hard work to achieve weekly, monthly and annual target
DSR TL
Asian Paints
Bhubaneswar
09.2020 - 09.2021
- Handled a team with 14DSR
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Daily Carpenter Visit
- Daily scheduled route visit
- Daily visit the different classified area for push them for secondary sale
- Worked managed all corporate marketing functions, including brand management, product launch, advertising, marketing collateral and social events for Lead generate through this campaign and get achieve our target
- Monitored Channel Sales & productivity
- Attended Channel partnership meeting and provided suggestions to improve distribution
- Hotel Exhibition
Ast. Marketing Manager
KHIMJI-K.D.& SONS PRIVATE LIMITED
Bhubaneswar
10.2020 - 05.2021
- Developed detailed segmentation plans to identify target audiences for marketing campaigns.
- Monitored industry news and competitor activity to stay informed of changes in the market.
- Coordinated with external vendors to facilitate delivery of targeted content or ads.
- Assisted with budgeting decisions related to advertising spend based on target audience size.
- Managed relationships with third-party partners providing access to valuable demographic information.
- Supervised on-site staff, monitoring performance and job completion.
- Authored written reports outlining findings and site information.
- Attended industry events to enhance knowledge, meet key contacts and propel relationships.
- Liaised with vendors such as to maximize relationships and promote smooth communication.
- Initiated activities at field level.
- Provided technical support and guidance to community members and project beneficiaries.
Insurance Manager Direct
Kotak Life Insurance
Cuttack
05.2018 - 08.2020
- Managed a team of agents, providing training and support when needed.
- Monitored sales performance and created incentive programs for employees.
- Analyzed data from customer surveys to determine areas for improvement in the agency's services.
- Provided guidance to staff members on regulatory compliance issues related to insurance policies.
- Provided technical advice on product features and risks associated with certain policies.
- Responded to customer inquiries and problems to promote great service.
- Initiated changes in business practices based on emerging trends in the market place.
Education
MBA - Marketing & HR
Utkal University,Odisha
Bhubaneswar,Odisha05.2019
Bachelor of Science - Chemistry
Mangala Mahavidyalaya
Kakatpur Odisha04.2017
Skills
- Sales Strategy
- Market Analysis
- Customer Relationship Management
- Product Pricing
- Marketing and Promotions
- Marketing Communications
- Marketing understanding
- Outbound telephone marketing
- Affiliate marketing
- OOH marketing
- PO
Languages
- English, Advanced
- Hindi, Native
- Odia, Native
Languages
English , Hindi ,Odia
First Language
PROJECT
Coustmer Relationship Management
Narayani Motors
Collaborated with cross functional teams to design and optimize coustmer journey ,resulting in improved customer satisfication and increased sales.
DECLARATION
I here by declare that all statement made here in are true to the best of my knowledge and belief.
Timeline
Area Sales Manager
Zeal Up India
11.2023 - 03.2024
Area Sales Manager
IndiaMART
07.2021 - 08.2023
Ast. Marketing Manager
KHIMJI-K.D.& SONS PRIVATE LIMITED
10.2020 - 05.2021
DSR TL
Asian Paints
09.2020 - 09.2021
Insurance Manager Direct
Kotak Life Insurance
05.2018 - 08.2020
MBA - Marketing & HR
Utkal University,Odisha
Bachelor of Science - Chemistry
Mangala Mahavidyalaya
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