ADITYA KURUP

Detail-oriented Business Analyst with expertise in data analytics, strategic consulting, and process optimization. Experienced in leveraging SQL, Tableau, Power BI, and Excel to drive data-driven decision-making, customer segmentation, and market analysis. Adept at business intelligence, financial modeling, and predictive analytics to enhance operational efficiency and revenue growth. Successfully led projects on market expansion, workforce optimization, and recruitment strategy, providing actionable insights through quantitative research and stakeholder management. Passionate about improving business performance through data-driven strategies and innovative problem-solving.

• Strategic Leadership (Level 7)
• Developing Organisational Strategy (Level 7)
• Strategic Management Project (Level 7)
• Applied Research for Strategic Leaders (Level 7)
• Core Java
• Postgre SQL
• Power BI
• Digital Marketing

• Expansion Strategy for BoAt in the UK

Conducted a strategic analysis for BoAt, India’s leading audio brand, to evaluate its expansion into the UK market. Assessed market entry strategies, competitive positioning, macro-environmental factors, and stakeholder impact. Recommended a direct market entry approach, leveraging cost leadership, innovation, and digital marketing strategies to establish a competitive edge. Utilized Porter’s Five Forces, market research, and financial analysis to support strategic decision-making.

• Customer Segmentation & Business Intelligence for Wirkkala Juice Bar

Conducted data-driven customer segmentation for Wirkkala Juice Bar using RFM (Recency, Frequency, Monetary) analysis to optimize marketing strategies and business performance. Cleaned and analyzed customer, order, and inventory datasets using Excel and R to identify key customer segments and purchasing behavior. Developed strategic recommendations to improve pricing, product offerings, and customer retention, enhancing overall business intelligence and decision-making.

• Apprenticeship Recruitment & Strategy Consulting

Conducted a consultancy research project to analyze apprenticeship recruitment strategies and optimize their impact. Utilized primary and secondary research, including surveys and interviews, to assess student awareness, job security concerns, and ethical recruitment practices. Identified key challenges in diversity, inclusion, and engagement while recommending data-driven solutions such as targeted outreach, flexible work structures, and salary transparency. Developed strategic insights for Discovery Trust to enhance apprenticeship visibility and adoption.