Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aditya Kurup

Mumbai

Summary

Data-driven Business Analyst with hands-on experience in eCommerce and performance marketing analytics. Skilled in transforming raw Amazon Ads and business reports into actionable insights, building interactive dashboards using Power BI and Excel, and driving decision-making through brand, category, and ASIN-level data analysis. Strong understanding of KPIs and hands-on experience with data structuring, cleaning, and visualization.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Business Analyst

Binary Web Solutions
Mumbai
05.2025 - Current
  • Spearheaded data-driven performance reviews for digital commerce initiatives, uncovering revenue growth and optimization opportunities across brands, categories, and product lines.
  • Delivered actionable insights through interactive dashboards and structured reporting, influencing decisions across marketing, inventory, and sales functions.
  • Partnered with cross-functional teams to align advertising performance (paid/organic) with inventory planning and promotional strategies.
  • Conducted deep-dive analysis on sales trends, conversion funnels, and customer engagement to guide strategic investments in ad spend and product visibility.
  • Translated fragmented datasets into unified, business-ready views by streamlining metrics across advertising, sales, and product feeds.
  • Designed frameworks to evaluate media efficiency (ROAS, ACOS, CTR, CR%) and highlight underperforming or high-potential products.
  • Drove monthly business reviews with concise KPI tracking at brand and category level, enabling timely interventions and campaign realignments.
  • Developed classification logic to segment products based on performance profiles, enabling spend reallocation and campaign-level optimization.

Assistant Manager

Wingtrapp
Nottingham
01.2023 - 02.2025
  • Assisted in managing daily operations and staff scheduling.
  • Developed and implemented inventory management processes for efficient stock control.
  • Handled customer inquiries and resolved issues to ensure satisfaction.
  • Monitored performance metrics and provided feedback to team members.
  • Created reports on sales trends, inventory levels, and financial data.

Executive

Zerodha Broking Limited
02.2021 - 05.2021
  • Successfully pitched and closed high-value deals using strategic analysis and negotiation expertise.
  • Built robust trader relationships, yielding consistent referrals and new opportunities.
  • Resolved issues for high-profile clients, maintaining 90% satisfaction and reducing escalations by 80% through strategic analysis.

Executive

Yash FS
08.2020 - 02.2021
  • Enhanced inventory management accuracy by 18% through the strategic development of databases and spreadsheets, resulting in improved operational efficiency.
  • Ensured data integrity, leading to a significant reduction in processing errors & enhanced data reliability.
  • Developed comprehensive databases and spreadsheets to streamline inventory management processes and support data-driven decision-making.

Education

Master of Science - Management and Business Analytics

Nottingham Trent University
UK
12.2022

Bachelor of Science - Physics

Thakur College of Science & Commerce - Mumbai University
Mumbai, India
12.2019

Skills

  • Dashboard creation
  • Metrics evaluation
  • Performance forecasting
  • Strategic planning
  • Sales trend analysis
  • Communication skills
  • Problem solving
  • Critical thinking
  • Adaptability
  • Dashboard development
  • Advertising performance
  • KPI tracking
  • eCommerce expert
  • Analytical thinking
  • Teamwork and collaboration
  • Revenue optimization
  • Data analysis
  • Performance metrics tracking
  • Amazon analytics
  • Website management

Certification

  • Complete Excel for Beginners Course, 2025
  • Eccomerce and Marketing Course: Agency, Marketer, Affiliate, 2025
  • Microsoft Power BI Desktop for Business Intelligence, 2025
  • SQL Bootcamp, by Jose Portilla and Pierian Training, 2025
  • Strategic Leadership, Developing Organisational Strategy, Strategic Management Project, Applied Research for Strategic Leaders (Level 7), CMI (Chartered Management Institute), UK, 2023
  • The Complete Digital Marketing Course, by Rob Percival and Daragh Walsh, 2022
  • Programming in Java, NIIT Academic Council, 2019

Timeline

Business Analyst

Binary Web Solutions
05.2025 - Current

Assistant Manager

Wingtrapp
01.2023 - 02.2025

Executive

Zerodha Broking Limited
02.2021 - 05.2021

Executive

Yash FS
08.2020 - 02.2021

Master of Science - Management and Business Analytics

Nottingham Trent University

Bachelor of Science - Physics

Thakur College of Science & Commerce - Mumbai University

Similar Profiles

CREATE PROFILE
Aditya Kurup