Aditya Manral
Faridabad
Summary
Motivated Team Lead possessing excellent leadership and planning abilities. Focused on delivering high-quality products on tight schedules. Monitors, trains, and encourages employees to improve skills and meet demanding targets. History of successfully developing and managing strong teams through proactive training and issue management.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Paid Media Team Lead
Brandmuscle India Pvt Ltd
Noida
03.2020 - Current
- Manage and optimize paid media tactics for Fortune 500 clients including Programmatic Advertising, Google Ads, Paid Social (Facebook/Instagram, Pinterest), DOOH, Connected TV, and Streaming Audio
- Manage hundreds of digital campaigns on 10+ partner platforms at any given time
- Utilize reporting platforms to help summarize campaign performance and drive strategy and optimization forward
- Flow the creatives through ad servers (Google's DCM) and apply tracking/blocking tags for all campaigns through DoubleVerify (DV) & Integral Ad Science (IAS)
- Trained new staff in relevant processes and procedures.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
Senior Google Adword Analyst
Vaco Binary Semantics (On Site Google)
Gurgaon
07.2018 - 03.2020
- Work closely with Google clients and the advertiser teams to fulfil their requirements & daily requests by In-depth analysis of the Ads account and providing solutions to improve performance.
- Designed and executed PPC campaigns on a variety of
networks. - Provided Marketing Analysis & data Insights for Advertiser
- Optimizing & Implementing existing Campaigns for high-end
clients of Google - Successfully Increased Conversion and ROAS up to 500%
- Optimized core processes to improve business performance and operational agility.
- Implemented strategies for automating manual processes within the organization.
Senior Digital Marketing Executive
CareerOrbits ePortals Pvt. Ltd
Delhi
05.2017 - 07.2018
- Search Engine Optimization (SEO): On-Page Optimization: Meta Tag Creation, Keyword Density, Alt tags, Content Optimization, Keyword research, Keyword Analysis, Canonical Issue, Sitemap creation and submissions
- Off Page Optimization: Search Engines Submission, Directory Submission (One Way Links), Article submission, Press Releases, Blog Submission, Social Media Optimization, Competitors Analysis, Preparing analytics and ranking reports, Perform competitor SEO research, Video Marketing
- Google Adwords: Manage campaigns, Perform keyword research, manage all bid management and design and execute PPC campaigns on a variety of networks.
- Social Media Marketing: Achieve a strong, visible social media presence and develop concepts with viral potential, continuously monitor online public relations, Run all types of Facebook paid campaigns, assess social media marketing strategies to determine rate of return, identify and tap into new channels to optimize ROI and fuel revenue growth.
Marketing Executive
Eli India Pvt. Ltd, Beckett Media LLC
Faridabad
12.2013 - 05.2017
- Maintained and monitored affiliate programs and activities
- Experience in working with big affiliate networks such as CJ, ShareASale, and LinkShare
- Prepared reports for all processes and evaluated trends from data collected
- Developed and managed marketing plans for promotion and associates' goals towards ROI
- Prepare Landing page according to PPC Keywords to Improve Quality Score
- Manage Social Media Activities Organically & Paid
- Link Structure & Planning, Meta Tag Creation, Keyword Density, Alt tags, Content Optimization
- Social Networking, Social Bookmarking, Infographics URL Submission
Education
B.Tech -
Maharishi Dayanand University
12th -
Tagore Academy Public School, CBSE
04-2009
10th -
Tagore Academy Public School, CBSE
04-2007
Skills
- Campaign Management
- Strategic Planning & Analysis
- Analytics & Reporting
- Media Buying
- Programmatic Advertising
- Brand Marketing
- Location Based Marketing
- Marketing Automation
- SEM/ SMM
- DOOH
- Streaming Audio
- Connected TV
- Advanced Excel
Languages
- English
- Hindi
Certification
- Fundamentals of Digital Marketing
- Google Ads
- Google Analytics
Timeline
Digital Paid Media Team Lead
Brandmuscle India Pvt Ltd
03.2020 - Current
Senior Google Adword Analyst
Vaco Binary Semantics (On Site Google)
07.2018 - 03.2020
Senior Digital Marketing Executive
CareerOrbits ePortals Pvt. Ltd
05.2017 - 07.2018
Marketing Executive
Eli India Pvt. Ltd, Beckett Media LLC
12.2013 - 05.2017
B.Tech -
Maharishi Dayanand University
12th -
Tagore Academy Public School, CBSE
10th -
Tagore Academy Public School, CBSE
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