ADITYA MOHAN
Brand Manager
Mumbai
Summary
Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands. Dedicated Industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
14
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Deputy General Manager- Brand Management
Tata Motors Ltd.
03.2023 - Current
- Handling of multiple profiles of SCV Brand Lead, Core Team member of SCV Quality Function Deployment, SCV Transformational Project and CVBU Brand Positioning Project
- Conceptualization and Implementation of Plans for increasing key Brand Matrix across 3 Brands of SCV Vertical- Ace, Intra and Yodha
- Administered operating budget, approved expenditures and implemented Budgetary adjustments while ensuring optimum Media Mix for Gaining Maximum Outreach
- Championing HaF Methodology and implementation of the same in Quality Function Deployment Project and SCV Transformational Project
- Participated in FGDs to build Deep Understanding of Customer Needs
- Focused and consistent Communication around Ace EV helped in Garnering Customer Satisfaction Score of 782 in its First Year of Operation which also reflected in consistent month on Month Volume Growth of product
- Conceptualizing, Designing and Delivery of all the new Product Brochures to bring Brand consistency across all Products
- Focused Marketing Campaigns around TATA Intra like Intra Vijay Utsav and Intra South Campaign helped in increasing overall Customer Satisfaction score of Intra by 1% and NPS score at an all time High of 73 which helped volumes of Intra grow by in 2% additional Retail over FY23
- Conceptualized and Designed Product wise accordion cards for Field Sales Team to ensure consistent communication and uptick in their Sales Capabilities
- Integrated Marketing Campaign around Ace Petrol helped increasing volumes of Ace Petrol by 11% over FY23
- Conceptualizing and Implementation of Marketing Campaign for SCV Product Launch in Dec'23 helped in quick month on month ramp up of volumes of newly launched products
- Created 1430 video assets under Influencer Marketing in 11 languages under 23 different Marketing Campaigns
Deputy General Manager- Product Marketing
TATA Motors Ltd
06.2022 - 03.2023
- Conceptualized and Executed Marketing Campaigns across Country which led to consistent growth in TOMA and NPS for TATA Intra
- Facilitated cross-functional collaboration to ensure seamless operation and flow of information.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Drove year-over-year Business Growth for Intra Product while Leading Operations, Strategic Vision, and Long-range Planning
- Championed Product Launch of Intra V20 and Intra V50 in Phygital Mode for the first time ever in TATA Motors
- Piloted Blue Sky Thinking leading to consistent Marketshare and Volume Growth for TATA Intra
Senior Manager- Sales
TATA Motors Ltd.
04.2015 - 06.2022
- Responsible for Sales of Small Commercial Vehicles- Cargo and Pickups of Tata Motors in Telangana via channel partners
- Handling the largest dealer of TATA Motors in the country
- Cracked 3 of the biggest deals in SCV portfolio of TATA motors in form of MEPMA(1000 vehicles), Telangana Fisheries(2500 vehicles) and ITDA( 600 vehicles)
- Leading a dealer team of 100+ and motivating them to do the requisite sales via multiple outlets of channel partners
- Responsible for handling Rural Initiative and Tata Grameen Mitra across Telangana
Astt. Manager (Dealer Sales Development)
Isuzu Motors India Pvt. Ltd.
08.2014 - 04.2015
- Responsible for setting up of Brand Isuzu in Coastal Andhra Pradesh based out of Vishakhapatnam
- Complete hand holding of channel partners starting with recruitment of manpower to sales of vehicles
- Important inputs to collected from the market via market surveys to differentiate between the Need, Want, and Desire of a particular set of target customer and to be presented to the company management to make necessary changes to the existing product
- Responsible to achieve the target given on a monthly basis for Sales in the allocated region through channel partners.
Deputy Manager
Mahindra & Mahindra Ltd.
12.2011 - 01.2014
- Efficiently handled sales via channel partners for Commercial vehicles of M&M in 4 districts of Hyderabad, Rangareddy, Khammam and Nalgonda in 2013-14
- Passenger Vehicles of M&M in 3 districts of Vishakhapatnam, Srikakulam and Vijianagram in 2012-2013
- Successfully acquired turn-around in the sales of Maxximo Minivan through channel partners in Andhra Pradesh in 2013-14
- Responsible for Digital marketing initiatives and cab connects across the state of Andhra Pradesh during 2012-12
- Received award for sealing highest number of Personal segment of vehicles in Vishakhapatnam in Mar’13 and Commercial products in Hyderabad in Oct’13
- Handled SSI location of Vishakhapatnam and completely well versed with SSI parameters mandatory for JDP locations
- Efficaciously handled Uday Launch and Roll out for the state in August, 2013
- Served as Process Owner for the launch of BMT, Pickup Refresh and Maxximo in 2013 and Brand Manager for Maxximo, Scorpio and Thar products in 2012.
Education
PGDM - Finance & Marketing
Xavier Institute of Management & Entrepreneurship
Bengaluru, India 07.2009 - 07.2011
B.Tech. - Mechanical
Uttar Pradesh Technical University
Lucknow, India 07.2003 - 06.2008
12th -
Colvin College
Lucknow, India 06.2001 - 06.2003
Skills
Strategy Development
Contact Nos
- 91-8886560788
- 91-9912158111
Personal Information
Date of Birth: 12/06/85
Timeline
Deputy General Manager- Brand Management
Tata Motors Ltd.
03.2023 - Current
Deputy General Manager- Product Marketing
TATA Motors Ltd
06.2022 - 03.2023
Senior Manager- Sales
TATA Motors Ltd.
04.2015 - 06.2022
Astt. Manager (Dealer Sales Development)
Isuzu Motors India Pvt. Ltd.
08.2014 - 04.2015
Deputy Manager
Mahindra & Mahindra Ltd.
12.2011 - 01.2014
PGDM - Finance & Marketing
Xavier Institute of Management & Entrepreneurship
07.2009 - 07.2011
B.Tech. - Mechanical
Uttar Pradesh Technical University
07.2003 - 06.2008
12th -
Colvin College
06.2001 - 06.2003