Aditya Pachauri
Paid Ads Expert (Google Ads)
Gurugram
Summary
I am a seasoned Google Ads marketer with five years of dedicated experience. Proficient in campaign strategy, keyword research, ad copywriting, bid management, and analytics, I excel at driving results through data-driven approaches. My commitment to staying updated with the latest industry trends and my ability to collaborate effectively make me a valuable asset. I am eager to apply my expertise to contribute to your organization's digital advertising success.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Subject Matter Expert
Accenture (Google Ads)
7 2022
- Conducting demographic, keyword, and other research related to campaign setup
- Assisting in the optimization of campaigns across various networks, including search, display, discovery, video, shopping and cross channel
- Efficiently manage and optimize Google Ads Campaigns to achieve a strong return on investment (ROI) while ensuring budget allocation aligns with campaign goals
- Researching new advertising opportunities and providing recommendations to advertisers on the best options for their business advertising goals
- Analyzing performance data to identify trends and patterns, continually improving campaign effectiveness
- Utilize data analysis to make informed decisions on budget allocations, ad element optimization, keyword optimization and ad scheduling
- Optimizing Google Ads accounts to improve metrics such as CTR, CPC, and CPA
- Helping advertisers understand various metrics and assisting them in setting up the right conversion actions based on their marketing objectives
- Offering guidance, training, and troubleshooting assistance to junior staff members
- Working collaboratively with teams and leadership to exchange information and coordinate on new ideas.
Sr. Account Strategist
WNS Global Services (Google Ads)
01.2020 - 07.2022
- Managed high-budget google ads accounts, focusing on ROI maximization and brand visibility enhancement through innovative strategies
- Provided support to advertisers in creating and executing new campaigns tailored to their requirements, marketing goals, and business model, aiming to achieve objectives and enhance return on investment (ROI)
- Presented effective digital marketing strategies to over 3000 clients spanning industries such as automotive, finance, healthcare, e-commerce, construction, and education
- Contributed to the optimization of campaigns across different platforms including search engines, display networks, discovery platforms, video channels, and shopping platforms
- Enhanced Google Ads accounts to boost key performance indicators (KPIs) like click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA)
- Assisted clients in comprehending various metrics relevant to their campaigns and business goals
- Conducted competitor research to refine digital campaigns, aligning marketing efforts with target audiences and industry trends
- Guided clients in establishing appropriate conversion actions based on their marketing objectives.
Process Associate
Interglobe Technologies
07.2017 - 08.2018
- Managed paid marketing initiatives for the Asia Pacific region
- Facilitated business growth by creating comprehensive multi-channel digital advertising strategies, crafting proposals, and delivering client presentations
- These efforts were based on thorough analysis of prospects' long-term objectives and available budget
- Generated monthly performance reports for clients regarding search engine marketing (SEM) programs, utilizing tools like Google Analytics
- Identified key metrics important to clients and presented trending data for month-to-month comparisons
- Enhanced online campaign performance through data analysis and report interpretation, leading to optimization and improvement strategies
- Formulated action plans to achieve and measure success in SEO campaigns
- This involved identifying key metrics, selecting relevant keywords, and establishing processes for measurement and optimization.
Education
Bachelor of Arts - English Language
Csjmu
Kanpur, India 04.2001 -
Skills
Observationundefined
Websites
Accomplishments
- Delivered 203% of the actual target production in Q4’2022 - Accenture
- Managed more than 7000 Accounts so far of all budget size
- Conducted training sessions for new hires
Awards Recognition
- Certification of Appreciation June 2018 - Interglobe Technologies
- Customer Kudos Award for Q4’22 – Accenture
- Prestigious Accenture Encore Aware winner
- Promoted to SME Q2’23 - Accenture
Academic Details
Completed My Bachelor’s degree in Arts from Chhatrapati Sahu Ji Maharaj University, Kanpur in the year 2013.
Personal Information
Date of Birth: 07/04/1989
References
Available on Request
Disclaimer
I hereby declare that the information furnished above is true and correct to the best of my knowledge and belief. And If any information is found unsatisfactory, suitable actions can be taken against me.
Timeline
Sr. Account Strategist
WNS Global Services (Google Ads)
01.2020 - 07.2022
Process Associate
Interglobe Technologies
07.2017 - 08.2018
Bachelor of Arts - English Language
Csjmu
04.2001 -
Subject Matter Expert
Accenture (Google Ads)
7 2022
Similar Profiles
RAJUNANDA PHANJOUBAMRAJUNANDA PHANJOUBAM
Senior Quality Analyst at Accenture (Google Vendor Partner) - Google Ads ProcessSenior Quality Analyst at Accenture (Google Vendor Partner) - Google Ads Process
AbdulRasheed.O. YusufAbdulRasheed.O. Yusuf
Digital Marketing Strategist at Google Ads-Employed By Teleperformance- Google AdsDigital Marketing Strategist at Google Ads-Employed By Teleperformance- Google Ads
Simran SinghSimran Singh
Digital Marketing at Google AdsDigital Marketing at Google Ads