Aditya Pandey

• Developed UX-based content and social media campaigns for a logistics-tech platform.
• Created pitch decks and brand language for partner onboarding and investor communication.
• Led Hindi and bilingual content strategy aligned with domestic transporter communities.
• Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
• Developed a comprehensive linkedin editorial calendar to streamline content creation and publication processes.
• Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
• Performed marketing communications-related research and continuously enhanced company's digital presence.

• Handled in-app copy, agri-solutions branding, and outreach to farmers in vernacular.

• Performed marketing communications-related research and continuously enhanced company's digital presence.

• Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.

Worked across real estate, media, and retail sectors, combining creative copywriting with strategic account management.

• Managed key client accounts, ensuring timely delivery of campaigns and maintaining strong client relationships.
• Led ideation and execution of offline and digital marketing campaigns across print, OOH, radio, and social media.
• Collaborated with design, media planning, and sales teams to align messaging with brand goals.
• Created compelling content for brochures, ad films, websites, product packaging, and internal branding.

Managed digital presence and campaigns for political leaders and premium brands in Bihar.

• Strategized, executed, and analyzed high-impact social media campaigns for leading political figures, including: Nitish Mishra (Minister of Industries, Bihar), Rajesh Ranjan alias Pappu Yadav (MP, Purnea), Meena Singh (Former MP, Arrah), and Veena Shahi (Former Co-operative Minister, Bihar).
• Handled end-to-end content creation, influencer collaborations, trend-based communication, and real-time updates to boost visibility and voter engagement.
• Successfully managed brand campaigns for prominent Patna-based businesses, such as: Hotel Amalfi Grand, Restaurant LBW, The Artisan House, Chunni Lal Mega Mart, Hotel Patliputra Exotica, Hotel Chanakya, Hotel Windsor, DDL Infra, Durga Electricals, and Savera Cancer & Multispeciality Hospital.
• Developed platform-specific strategies (Facebook, Instagram, Linkedin, Youtube, Twitter) tailored to each client’s audience and goals.
• Leveraged regional trends, festive campaigns, and hyperlocal content to increase engagement and conversions.