Aditya Salgar
Pune
Summary
Highly effective and results-driven Technical Lead with 6+ years of specialized experience in MarTech strategy and execution. Proven ability to lead development teams, optimize processes, and deliver complex, data-driven marketing campaigns using Braze and Adobe Campaign. Adept at stakeholder engagement, reducing technical debt, and driving efficiency improvements (up to 50% reduction in deployment time). Committed to continuous improvement and maximizing ROI through marketing automation.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Campaign Platform Lead
Dentsu Global Services
11.2021 - Current
- Leadership & Efficiency: Managed and mentored a team of four developers, driving process improvements that resulted in a 50% reduction in deployment time and a 40% reduction in critical bugs.
- MarTech Execution: Engineered and deployed complex customer journeys using Braze for high-profile client Sky ShowTime.
- Campaign Strategy: Served as the dedicated Campaign Manager overseeing execution and optimization on Adobe Campaign Classic for NAPA and Goodyear.
- Stakeholder Management: Collaborated with cross-functional teams and clients to align technical roadmaps with business needs, consistently delivering projects on time and within budget.
- Team Growth: Fostered innovation and knowledge sharing, contributing to a 30% boost in overall team productivity.
Business Analyst 2
Epsilon
06.2021 - 11.2021
- Campaign Optimization: Supported key accounts (GSK, BI) by leading the design and implementation of A/B testing strategies to optimize content, messaging, and audience targeting.
- Technical Alignment: Bridged the gap between client requirements and technical execution, significantly enhancing campaign accuracy and efficiency.
- Quality Assurance (QA): Established rigorous QA checks and documented workflows, ensuring 100% compliance with brand and regulatory guidelines across all campaign launches.
Junior Associate
AstraZeneca India
05.2019 - 06.2021
- Campaign Ownership: Led the end-to-end development and deployment of personalized, complex automated marketing workflows for the Asia market using Adobe Campaign.
- Regional Liaison: Served as the primary technical point of contact for the Asia region, streamlining communication and collaboration between internal technical teams and regional marketing stakeholders.
- Recognition: Received the Individual Excellence Award (Nov 2019) for outstanding contributions to automation efficiency and campaign delivery.
- System Integration: Troubleshot and optimized campaign workflows, ensuring reliable delivery and seamless integration with CRM and regional data systems.
Education
PG-DAC -
IET Pune
Pune, India01-2019
BE - CSE
N.K. Orchid College Of Engineering Solapur
Solapur, India01-2018
Skills
- Braze
- Adobe Campaign Classic & Standard
- Salesforce Marketing Cloud
- MySQL
- HTML, CSS, JavaScript
- Team Leadership
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
Certification
- SnowPro Associate: Platform Certification — April 2025
- Salesforce AI Associate — March 2025
- Salesforce Certified Marketing Cloud Email Specialist — June 2025
- Braze Certified Practitioner — April 2025
- Braze Certified AI Fundamentals — October 2025
- Braze Certified Marketer — October 2025
- Braze Digital Strategist — October 2025
Timeline
Campaign Platform Lead
Dentsu Global Services
11.2021 - Current
Business Analyst 2
Epsilon
06.2021 - 11.2021
Junior Associate
AstraZeneca India
05.2019 - 06.2021
BE - CSE
N.K. Orchid College Of Engineering Solapur
PG-DAC -
IET Pune