ADITYA SHARMA
Jaipur,
Summary
Dynamic marketing professional with 5 years of overall experience, including a strong tenure at Vaibhav Global Limited, specializing in CRM management and marketing automation. Proven track record in enhancing customer retention through data-driven strategies and advanced analytics. Skilled in Salesforce Marketing Cloud and adept at cross-functional collaboration, driving impactful campaigns that significantly boost customer loyalty and engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
CRM and Marketing Lead
Vaibhav Global Limited
Jaipur
03.2021 - Current
- CRM Management: Oversaw the implementation and daily operations of Salesforce Marketing Cloud, ensuring optimal configuration and maximizing platform utilization by streamlining processes and reducing manual efforts through advanced automation.
- Enhanced Customer Lifetime Value – LTV: Developed and executed data-driven, multi-channel retention strategies—such as RFM segmentation, personalized offers, cross-selling, and up-selling—to boost customer loyalty, drive repeat purchases, reduce churn, and strengthen long-term customer relationships.
- Campaign Management & Optimization: Managed end-to-end marketing campaigns in Salesforce Marketing Cloud, optimizing performance through A/B testing and enhanced customer segmentation to drive better engagement and results.
- Data Analysis & Reporting: Leveraged SQL, Excel, Power BI, and Looker Studio to extract customer insights, identify business challenges affecting CLTV and retention, and monitor campaign performance. Continuously analyzed data to optimize strategies and deliver clear, actionable reports for stakeholders.
- Cross-Functional Collaboration: Worked closely with sales, product development, and customer service teams to enhance the overall customer experience and ensure alignment with business objectives
Independent Consultant
MayaEats
09.2020 - 02.2021
- Developed end-to-end digital marketing strategy for the virtual restaurant business
- Ran campaigns/ads in the best possible way to maximize the results
Growth and Marketing Executive
Swiggy
12.2019 - 05.2020
- Drive desired growth plans across cities with limited timelines and a futuristic approach
- Acted as liaison between sales and operations for the successful implementation of growth plans and city growth
- Designed and implemented coverage and distribution strategies aimed at delivering targeted app traffic, consumer app interaction, budget-friendly meals, etc
- Developed and executed all offline marketing campaigns for the city as per the plan to meet the business objectives
- Developed monthly/quarterly marketing calendar and demand forecasting
- Coordinated with central marketing team for execution of creatives, PN, carousels, etc
- Analyzed various data to identify WOW growth, patterns & trends
Education
MBA - Marketing
IRM
Jaipur05.2020
B.Tech - Electrical and Electronics Engineering
SRM Institute of Science and Technology
Chennai11.2017
Skills
- Analytical Skills
- Microsoft Excel
- SQL
- Business Insights
- Marketing Campaigns
- Marketing Automation
- Customer Retention
- CRM Management
- Salesforce Marketing Cloud
Certification
Postgraduate Certificate in Digital Marketing & Communication | MICA | Jan 2021
Timeline
CRM and Marketing Lead
Vaibhav Global Limited
03.2021 - Current
Independent Consultant
MayaEats
09.2020 - 02.2021
Growth and Marketing Executive
Swiggy
12.2019 - 05.2020
MBA - Marketing
IRM
B.Tech - Electrical and Electronics Engineering
SRM Institute of Science and Technology
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