Aditya Shukla

The ASM is responsible for sales planning at tactical level, execution and delivery of results.You are expected to manage and drive PhonePe acceptance and market share among merchants in the given territory through direct and indirect distribution. The key KPIs would be number of merchants, total transactions and revenue.

Key accountabilities and decision ownership:

Sales -

Deliver sales & revenue targets for all products and across merchant categories, by executing the distribution strategy at the channel partner level as well as direct sales

Monitor quality of acquisition, deployment, lending,shop insurance,pos machines through all channels.

Competition Tracking, reporting schemes & programs.

Ensure availability of merchandise at retail while adhering to the norms.

Execute promotional activities to drive sales and build market share.

Distribution expansion

Appointment of new distributors in the area to and managing existing ones to deliver results

Achieve retail coverage expansion targets through increase in number of outlets in existing and new geographies

People -

Sales team management (hiring, development, performance monitoring, training & retention)

Target setting

Adherence to processes

Delivery of KPIs

Day to day Performance Review & discussions.

• Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
• Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
• Managed conflict resolution among team members, fostering a positive and collaborative work environment.
• Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
• Collaborated with other department leaders to establish shared goals and ensure alignment across teams.
• Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Optimized sales funnel management, enhancing lead generation and conversion rates.