Aditya Soni
Delhi
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
8
8
years of professional experience
Work History
Director of Marketing
Media Goats Inc
07.2023 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $30 Million USD.
- Developed metrics and measured success in order to further penetrate marketplace.
- Organized and executed robust, creative experiential marketing events in United States.
Digital Marketing Consultant
WeGenerate
06.2023 - 04.2024
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media which Generate 25 Million USD in Revenue for the client.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
Digital Marketing Manager
Health Quotes LLC
07.2023 - 01.2024
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated 10 Millions USD in revenue for the company in just 3 months.
Senior Marketing Specialist
Google Operations Center
07.2022 - 06.2023
- Onboarded new team members and coached personnel in marketing tasks.
- Wrote engaging and successful marketing, advertising, and website copy.
- Established and managed relationships with external data providers and research vendors.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Created and distributed surveys for data collection and analysis.
- Tracked key metrics and developed spreadsheets and data models.
- Used various market research tools and techniques to gather, analyze and interpret data.
Senior Consultant - Quality
Regalix India Private Limited
10.2021 - 01.2022
- Coordinating with Marketing teams to gather information towards Return on Investment ROI of all brand management events
- Handling sellers who day-to-day Marketing activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Formulating digital strategy for delivering best ROI for campaigns on various result oriented metrics of cost per click(taken digital initiatives which led to three times increase in website visits and improved campaign click through rates)
- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc
- Handling Managerial tasks- Time management, project leadership and teamwork
- Assessing Quality performance - Retrieved and analyzed QA information to identify root causes of performance gaps
- Providing training to the new hires
- Collaborating closely with internal business units and clients.
Senior Associate - Digital Operations
Cognizant Technology Solutions India Pvt Ltd
11.2018 - 02.2020
- Worked as the optimizations specialist for India, AUNZ and SEA region
- Handled the role of SEA optimization specialist single handedly for 1 Year
- Optimized Premier and SMB client accounts across verticals of SEA market
- Travelled to Singapore in May 2011 as optimization specialist from Hyderabad
- Optimized premier accounts in 2 days to meet improved ROI & branding goals in search, display and mobile channels of advertising
- Handled campaign requests across all verticals across teams and functions in SEA & NA and helping generate revenue of up to 2.5 Million (SGD+USD)
- Delivered client ready reports and optimizations in short TAT throughout this period
- Trained & set up new team in Gurgaon
- Trained colleagues in India & Beijing, KL & SG on optimizations & reports
- Account Strategy & Optimization Specialist (Julyʼ 2019 - Febʼ 2020): Was involved in optimization of Australian premier accounts handled in India
- Had shortest ramp up time thus excelling in performance in the very first quarter
- Excelled in both quality and productivity in the very first quarter as an Optimization specialist.
Digital Marketing Manager
Idea Clan
07.2016 - 11.2018
- Managing a team of 10 people working on strategies, planning, creating and optimizing the PPC Campaigns to Meet the Lead targets Creation Targets within the Specified Budgets, Managing Campaign and Landing Page Optimisation Activities
- Generate leads for some of the largest brands in US i.e Assurance (https://assurance.com/) for multiple niches
- Life Insurance (200K USD/ Month) (KPI CPA < $10) Medicare/Health Insurance (Seasonal Niche Q4 ~1 million) (KPI CPA < $10) Auto Insurance (250K USD/ Month) (KPI CPA < $12) Mortgage Refinance (300K USD/ Month) (KPI CPA < $50) 1
- Target Location - USA 2
- Media Plan Creation
- 3
- Managing /conducting In-depth keyword research activities 4
- Maintaining daily/ monthly PPC spends for multiple clients
- 5
- Working on Search, Display, Re-Marketing & More
- 6
- Working on Google/Youtube/Facebook Ads and Taboola.
Education
Bachelor of Technology - Sales And Marketing Education
Uttar Pradesh Technical University
Lucknow05.2016
Skills
- Marketing Analytics
- Partnership Development
- Customer Segmentation
- B2C Marketing
- Business Administration
- Creative Direction
- Content Strategy
- Advertising Management
- Operations Management
Travel and Hiking
I have Traveled through 17 States in India and 20 States in United States and 20 Countries.
I have done a 100KM marathon in 16 hours.
I have hiked in extremes weather of Arizona.
I have hiked through the Grand Canyon in Utah after surviving through a Storm during the night.
I have hiked through the narrow at Zion National Park.
Timeline
Director of Marketing
Media Goats Inc
07.2023 - Current
Digital Marketing Manager
Health Quotes LLC
07.2023 - 01.2024
Digital Marketing Consultant
WeGenerate
06.2023 - 04.2024
Senior Marketing Specialist
Google Operations Center
07.2022 - 06.2023
Senior Consultant - Quality
Regalix India Private Limited
10.2021 - 01.2022
Senior Associate - Digital Operations
Cognizant Technology Solutions India Pvt Ltd
11.2018 - 02.2020
Digital Marketing Manager
Idea Clan
07.2016 - 11.2018
Bachelor of Technology - Sales And Marketing Education
Uttar Pradesh Technical University
Similar Profiles
Jarin Tasnim JuthiJarin Tasnim Juthi
Intern at D&E Dairy GoatsIntern at D&E Dairy Goats
Michael DeitzMichael Deitz
Lawn Mower at Happy Valley GoatsLawn Mower at Happy Valley Goats
Sarah NortheySarah Northey
Customer Service Representative at Myrrhee Premium Boer GoatsCustomer Service Representative at Myrrhee Premium Boer Goats