ADITYA WARIAR
Mumbai
Summary
Dynamic founder with a proven track record in fashion and lifestyle brand marketing at Kshatriya. Expert in community building and cultural strategy, I successfully executed narrative-driven campaigns and experiential events, achieving sell-outs and fostering engagement. Skilled in storytelling and collaboration, I thrive on creating impactful brand experiences that resonate with diverse audiences.
Overview
3
3
years of professional experience
Work History
Founder -
Kshatriya (Community-Led Fashion Brand)
Mumbai
01.2023 - Current
- Launched 4 apparel drops, including made-to-order collections, built around narrative-led storytelling rather than trend cycles
- Executed 5+ community-driven experiences — pop-ups, discussion circles, and creative sessions fostering dialogue and belonging
- Conceptualised and led “Crown the Grind”, a core brand philosophy centred on the modern warrior — individuals who defend their dreams through discipline, resilience, and consistency
- Personally led content strategy, storytelling, and community engagement, translating belief into relatable narratives
- Positioned fashion as armour for everyday dreamers, contributing directly to selling out 3 of 4 drops
Campaign Executive – Community Growth & Management
- Viral Fission
Mumbai
07.2024 - 02.2026
- Ideated and executed youth and culture-led campaigns for 12+ brands, aligned to brand identity and target demographics
- Coordinated creator and campus ambassador–led campaigns, managing 1000+ participants in a single activation (Lakmé), to name one
- Delivered 15+ experiential activations across campuses and retail — a city-wide Royal Enfield treasure hunt across 8 cities, to name one
- Executed themed experiential events for McDonald’s and supported large-scale cultural activations — Red Bull Dance Your Style at Marine Drive, to name one
- Led campus ambassador programs (75 ambassadors over 3 months) and delivered 1,000+ content assets PAN India
Education
MBA - International Business (Online)
Amity University
Gurugram07-2026
Bachelor of Management Studies (BMS) - Marketing
Mulund College of Commerce, University of Mumbai
Mumbai 03-2021
Skills
- Fashion and lifestyle brand marketing
- Community building and cultural strategy
- PR, collaborations, and influencer relations
- Experiential and event marketing
- Campaign planning and execution
- Storytelling and brand positioning
Timeline
Campaign Executive – Community Growth & Management
- Viral Fission
07.2024 - 02.2026
Founder -
Kshatriya (Community-Led Fashion Brand)
01.2023 - Current
MBA - International Business (Online)
Amity University
Bachelor of Management Studies (BMS) - Marketing
Mulund College of Commerce, University of Mumbai