ADITYA KUMAR SAHU

• Developed and implemented a high-quality backlink strategy to increase Domain Authority (DA) from 8 to 32 in 5 months using guest posting, PR, and strategic link-building.
• Built and maintained authority backlinks from industry-relevant sites through content collaborations, business directories, and digital PR.
• Conducted competitor backlink analysis to identify link-building opportunities and gain a competitive edge.
• Optimized anchor text distribution and link velocity to maintain a natural and SEO-friendly backlink profile.
• Led off-page SEO campaigns, ensuring content syndication across niche forums, Quora, and high-DA websites for organic reach.
• Developed SEO-optimized blogs, whitepapers, and press releases, amplifying brand visibility across digital channels.
• Collaborated with content writers and outreach specialists to secure high-authority backlinks from industry-relevant sources.
• Increased organic traffic and keyword rankings through a mix of technical SEO, backlink strategies, and structured content planning.
• Monitored Google Search Console & Ahrefs analytics to track backlinks, resolve errors, and improve crawlability.
• Leveraged schema markup, internal linking strategies, and site speed optimization to enhance domain credibility.
• Planned, executed, and optimized Google Ads (Search, Display, and YouTube) & LinkedIn Ads for lead generation, brand awareness, and retargeting campaigns.
• Managed budget allocation to maximize ROI, ensuring lower CPC and higher CTR across paid campaigns.
• Utilized A/B testing to refine ad copies, creatives, and audience targeting for improved conversion rates.
• Implemented LinkedIn lead generation campaigns, targeting B2B decision-makers to drive high-quality inquiries.
• Purchased IndiaMART leads and effectively delegated them to the sales team for conversion and follow-ups, ensuring smooth lead management.
• Analyzed lead performance metrics to optimize targeting strategies and improve conversion rates.

Took a planned career break to support my family during a critical health situation. During this period, I focused on personal responsibilities while staying updated on industry trends and enhancing my professional skills.

• Led influencer marketing campaigns, both in-house and outsourced, to enhance brand credibility and audience reach.
• Identified and collaborated with industry influencers, tracking engagement and conversion rates for campaign optimization.
• Executed high-impact performance marketing campaigns for lead generation and brand awareness across multiple digital platforms.
• Managed a ₹2 lakh monthly digital marketing budget, optimizing ad spend across paid media, tools, and marketing activities.
• Suggested budget allocation strategies to improve ROI and drive conversions from social media, Google Ads, and influencer collaborations.
• Oversaw social media creatives and blog layouts, ensuring alignment with brand guidelines, product specifications, and copy consistency.
• Managed creative vendor collaborations, ensuring that key design elements such as brand colors, typography, and messaging met marketing standards.
• Managed SEO-driven content strategies to increase organic web traffic, improve search rankings, and enhance brand visibility.
• Tracked and analyzed web traffic metrics using tools like Google Analytics, making data-backed recommendations for campaign improvements.
• Conducted market research and audience analysis to identify current trends, customer preferences, and engagement opportunities.
• Designed and implemented data-driven social media strategies aligned with business goals, ensuring consistent brand messaging.
• Developed and executed daily content calendars, publishing engaging posts, including text, images, videos, and industry news.

• Generated high-quality B2B & B2C leads from Indiamart, Justdial, TradeIndia, Facebook, Instagram, LinkedIn, and Twitter, optimizing conversion rates.
• Managed performance marketing campaigns, leveraging paid ads, retargeting strategies, and organic outreach to boost lead generation.
• Developed and executed growth marketing strategies, ensuring continuous optimization of lead acquisition and nurturing processes.
• Executed data-driven digital marketing strategies, including SEO, SEM, PPC, and email marketing, to maximize reach and engagement.
• Monitored campaign performance metrics (CTR, CPC, ROAS, and conversion rates) to refine and optimize marketing strategies.
• Created compelling content strategies aligned with audience preferences to enhance engagement across social media platforms.
• Conducted market research and competitor analysis to identify opportunities for brand positioning and strategic campaigns.
• Analyzed customer insights, trends, and engagement data to develop targeted marketing initiatives and refine messaging.
• Partnered with design, content, and sales teams to develop high-impact marketing collateral and promotional materials.
• Worked closely with external agencies and vendors to execute brand campaigns, ensuring alignment with business objectives
• Designed and executed high-impact marketing campaigns across digital, social media, and offline channels to enhance brand awareness and visibility.
• Spearheaded brand management strategies, ensuring consistent messaging across platforms to strengthen market positioning.
• Led BTL (Below-the-Line) marketing initiatives, including events, promotions, and activations to drive direct customer engagement.

• Developed and executed multi-platform advertising campaigns across social media, email, and paid search, driving brand awareness and engagement.
• Spearheaded content creation and collaborated with the design team to produce compelling visual content for social media and digital platforms.
• Identified social media opportunities and implemented data-driven strategies to enhance engagement and brand visibility.
• Designed and executed growth strategies leveraging promotions, contests, referral programs, and targeted ad campaigns.
• Managed product launch, brand promotion, and event marketing initiatives in collaboration with external agencies.
• Developed and optimized social media, GTM (Go-to-Market), and sales enablement collateral to enhance product positioning.
• Drive high-quality lead conversion through strategic digital and offline marketing efforts, ensuring a seamless customer journey.
• Managed all web marketing efforts, including SEO, email campaigns, paid ads, and content strategy to increase high-intent lead generation.
• Developed marketing literature and sales materials to support the sales team and improve conversion rates.
• Educated clients on market trends, answered inquiries, and facilitated seamless property sales.
• Scheduled and coordinated client meetings, property showcases, and negotiations to close high-value deals