Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 5 years of experience to new role dedicated to achieving exceptional results on tight timetables.
•Laid down marketing SOP’s.
•Hiring and management of social media and digital marketing agencies.
•App design and development of our multi games real money gaming app.
•Website development.
•Sponsorship and brand management as the associate sponsors for Poker Sports League team Gujarat Falcons which was telecasted live on JioCinema with more than 10L viewers.
•Sponsorship and collaboration with International Fashion Week,Goa.
•Oversaw the company growth to a valuation of $1 Million.
•Setup of notification engine and application communications.
•Drafting monthly updates for shareholders with steady month on month growth in application and website.
•Working with leading payment gateways.
•Working on rummy,poker and fantasy games development suited for the indian market.
• Directly responsible for low stakes and high stakes poker in terms of revenue, campaigns and product.
• Devising promotional campaigns across all stakes and ensuring effective implementation.
• Working with our software partner to ensure new product changes based on customer feedback.
• Using data effectively to lead reactivation of high stakes players.
• SPOC for institutions looking for sponsorships and leading acquisition and marketing at such events.
• Lead an acquisition campaign on the app HUDLE for our fantasy sports product.
• Worked on establishing a successful partnership with short video content app MOJ to drive acquisition and marketing.
• Implementation of Aisensy to build a WhatsApp customer support network and also used Aisensy to run various acquisition and retention campaigns.
• Implemented an effective rewards system for low stakes which was built on 1-on-1 customer interaction and public gratification that saw a 2.5x growth in low stakes revenue.
• Coordination with the comms team to design in app notifications focusing.
• Coordination with the designers and social media team to ensure effective communication of promotions.
• Represented the company at Maya Baazar as the chief sponsor and led acquisition through marketing activities.
• Implementation of new promotions.
• Coordination with the social media team to ensure all promotions are communicated effectively.
• Working towards increasing revenue in poker operations.
• Generation of rewards for players.
• Writing SEO optimised content for the company blog.
• Managed S/M and revenue for a national PUC machine distributor and service provider.
• Handled customer relations.
• Coordination with the state transport department for new leads.
• Devising sales strategy.
• Making revenue projections and reporting revenue to the stakeholders.
• Ensuring needs of the customers are met and ensuring renewal of Annual maintenance contracts.
Worked as a management trainee learning all store SOP's, inventory management, customer relations and core operations.