Kirti Khanagwal

• Campaign Management: Created, deployed, and monitored email marketing campaigns using various ESP and CRM tools; successfully executed campaigns for diverse customer segments, with a strong emphasis on personalization and technical excellence.

• Compliance & Quality Assurance: Ensured all emails adhered to internal guidelines, legal regulations (CAN-SPAM, GDPR), and client-specific compliance standards before execution. Performed comprehensive audits on email templates and creatives; escalated compliance issues to supervisors, with detailed documentation.

• Customer Segmentation & Testing: Implemented advanced customer segmentation strategies and A/B testing protocols to improve campaign performance, engagement rates, and conversion metrics.

Data Analysis & Reporting: Maintained and analyzed campaign data in Microsoft Excel and Salesforce daily. Formulated detailed reports on campaign performance, customer behavior, and segmentation effectiveness; provided actionable recommendations for optimization.

• Best Practices Implementation: Applied industry best practices in email development, accessibility standards, email deliverability, and compliance regulations to ensure high-quality campaign execution across all communications.

• Cross-Functional Collaboration: Proactively worked with marketing, operations, and compliance teams to improve processes, streamline workflows, and enhance operational efficiency. Contributed to process documentation and team training.