Adrija Banerjee
Brighton,United Kingdom
Summary
Accomplished tourism and marketing professional with 6+ years in global travel, known for designing high-impact campaigns that drive revenue growth and client engagement. Managed key accounts and developed brand strategies that strengthened market presence. Proven success in destination branding, market research, and team leadership, with an innovative approach to digital marketing. Currently advancing expertise with an MSc in Strategic Marketing at the University of Sussex, bringing fresh insights to elevate brand success in competitive markets.
Overview
7
7
years of professional experience
4031
4031
years of post-secondary education
Work History
Assistant Manager - Sales and Key Accounts Manager
Balmer Lawrie & Co. Ltd - Vacations Exotica
Kolkata, India
03.2020 - 01.2023
- Tour Package Development : Launched competitive international and domestic packages, enhancing market position and revenue for Government of India Enterprise.
- Revenue & Sales Growth : Generated over INR 20 million by exceeding sales targets and securing 200+ passenger bookings, including managing groups of 100+ for large-scale events.
- Client & Account Management : Achieved 95% client retention, adding 60% new key accounts, including major government clients, while delivering exceptional service.
- Digital & BTL Marketing : Boosted brand visibility and sales by 20% through strategic digital campaigns, Below-The-Line promotions, and roadshows.
- Operational Efficiency : Increased repeat business by optimizing store operations, adding new vendors, and managing supplier relationships.
- Team Leadership & Cross-Functional Coordination : Directed cross-departmental projects, managed marketing and operations teams, and coordinated with finance and accounting to ensure accurate budget tracking.
- Seasonal Promotions : Enhanced engagement and footfall through seasonal marketing campaigns and targeted promotions.
- Strategic Negotiations : Strengthened market presence by negotiating favourable terms with vendors and key partners.
- Financial Oversight : Oversaw accounting functions related to project budgets, ensuring cost efficiency and adherence to financial targets.
- Client Conflict Resolution : Maintained strong brand reputation by resolving client issues swiftly, reducing complaint response time by 30%.
Senior Executive - Sales
Cox and Kings Ltd
Kolkata, India
08.2018 - 10.2019
- Sales & Revenue Growth : Generated over INR 30 million in sales through strategic tour management, driving significant revenue and market expansion.
- BTL Marketing & Brand Visibility : Boosted brand awareness by 20% and conversions by 15% through effective Below-The-Line campaigns.
- Client Retention : Achieved 90% client retention by building strong relationships and expanding customer base.
- Product & Market Development : Led product initiatives to capture new market segments and meet customer needs.
- Team Leadership : Improved team productivity and project outcomes through cross-functional collaboration.
Operations Executive (B2B)
Orchid Global Pte Ltd
Kolkata, India
03.2017 - 03.2018
- B2B Operations : Streamlined FIT tours with nationwide B2B agents.
- Vendor Negotiation : Secured competitive rates with hotels and suppliers.
- Data Optimization : Improved logistics and service quality through trend analysis.
- Growth Strategy : Expanded market reach with targeted strategies.
- Cross-Department Collaboration : Fostered teamwork across departments.
- Regulatory Compliance : Ensured strict adherence to industry standards.
- Cost-Effective Contracts : Negotiated favourable supplier agreements.
- Technical Support : Enhanced team effectiveness through expertise sharing.
- Brand Representation : Increased visibility at industry events.
Executive - Outbound Tour Sales
Cox & Kings Ltd
Kolkata, India
07.2016 - 03.2017
- Sales & Lead Conversion : Exceeded sales targets by securing over 150 GIT and FIT bookings within two quarters, achieving 70% lead-to-booking conversion rate through effective follow-ups.
- Presentations & Client Relations : Delivered 30+ presentations that boosted closed sales by 25%, while maintaining strong client relationships and achieving 90% satisfaction rate.
- Market Adaptability & Strategy : Increased market share by 15% with strategies tailored to evolving customer needs.
- Client Retention & Problem-Solving : Maintained 95% retention rate through excellent after-sales support and reduced response time for client issues by 30%.
Education
Master of Science - Strategic Marketing
University of Sussex
United Kingdom 09.2023 - 09.2024
Post Graduate Diploma in Management (PGDM) - Tourism & Travel Management
Indian Institute of Tourism And Travel Management
India 2014 - 01.2016
Master of Arts - International Relations
Jadavpur University
India 2011 - 01.2013
Skills
- Sales & Revenue Growth : Expertise in high-value sales, lead generation, and B2B/B2C management, with strong focus on client retention and satisfaction
- Market Analysis & Strategic Planning : Skilled in data-driven market and competitor analysis to inform business strategy, enhance market positioning, and drive efficiency
- Tourism Marketing & Digital Branding : Proven success in destination branding, digital campaigns, and social media to boost engagement and visibility
- Project & Operations Management : Effective in planning, cross-functional collaboration, and ensuring timely project delivery
- Negotiation & Relationship Building : Strong negotiator, securing favourable terms with clients and suppliers to support business goals
- Leadership & Communication : Experienced in leading teams, delivering exceptional service, and ensuring clear, productive communication
- IT Proficiency : Proficient in MS Office, email platforms, and CRM tools for data management and reporting
Accomplishments
- Guest Lecturer: Delivered a lecture on 'How to Make it in the Travel & Tourism Industry' at DSMS Durgapur College, sharing insights with aspiring professionals.
- Sales Excellence: Contributed to the top-performing outbound sales team at Cox & Kings, resulting in significant sales growth.
Affiliations
- Enthusiastic about travel & tourism, digital marketing innovations, and promoting cultural tourism
- Volunteer Experience: Volunteered at the American Centre under the American Consulate in Kolkata (2011), demonstrating leadership and community engagement.
- Industry Engagement: Participated in international relations seminars, gaining knowledge in global tourism trends
- Networking: Actively involved in marketing forums and tourism communities to stay updated on industry trends and expand my professional network
References
References available upon request.
Timeline
Master of Science - Strategic Marketing
University of Sussex
09.2023 - 09.2024
Assistant Manager - Sales and Key Accounts Manager
Balmer Lawrie & Co. Ltd - Vacations Exotica
03.2020 - 01.2023
Senior Executive - Sales
Cox and Kings Ltd
08.2018 - 10.2019
Operations Executive (B2B)
Orchid Global Pte Ltd
03.2017 - 03.2018
Executive - Outbound Tour Sales
Cox & Kings Ltd
07.2016 - 03.2017
Post Graduate Diploma in Management (PGDM) - Tourism & Travel Management
Indian Institute of Tourism And Travel Management
2014 - 01.2016
Master of Arts - International Relations
Jadavpur University
2011 - 01.2013
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