ADRIJA SRIVASTAV
Bengaluru
Summary
Dynamic and results-driven business leader with 6 years of experience at Zomato. Excels in solving complex problems, optimizing operational efficiency, and developing executive-level plans. Track record includes building high-performing teams, effectively managing stakeholders, and delivering data-driven solutions that drive revenue growth and enhance client satisfaction. Demonstrates leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.
Overview
6
6
years of professional experience
Work History
CLUSTER CEO
Zomato
01.2025 - Current
- Leading P&L management for 20% of Bangalore's business, leveraging advanced analytics to identify growth opportunities that delivered 1.5x higher growth than the rest of the city.
- Resolved key logistics challenges by reducing rider churn to under 15% through cohort level analysis ensuring consistent supply efficiency.
- Boosted CMPO by aggressively scaling ad revenue, contributing to a 35% topline growth in the portfolio.
- Identified an untapped market segment and launched 'Zomato Everyday' to cater to the student demographic, expected to bring 15% OV growth in those sub zones.
- Worked closely with local legendary brands and boosted their business by 50% on an average leading to 2% RMS uptick.
PROGRAM MANAGER - ADS MONETIZATION
Zomato
04.2024 - 12.2024
- Spearheaded cross-functional projects, driving operational efficiency improvements that contributed to a 60% revenue uplift for the city's P&L within 6 months.
- Directed strategic planning initiatives that resulted in a 57% increase in EBITDA over two consecutive quarters, significantly outpacing regional benchmarks.
- Collaborated with data science teams to optimize ad delivery performance, enhancing campaign effectiveness by 9%.
- Executed high-impact ad drives, setting a record MoM revenue growth and increasing CPO by 15%.
CLUSTER HEAD
Zomato
11.2023 - 03.2024
- Mentored a team of 16 Key Account Managers (KAMs), driving a 30% increase in client satisfaction and an 18% boost in retention rates through data-driven strategies
- Implemented competitive pricing models and strategic offer tweaks, increasing average order value (AOV) by 30%.
- Drove the team to achieve the highest ad penetration rate, averaging 10% higher than other teams, and generated the highest ad revenue relative to overall business revenue.
ZONAL HEAD
Zomato
12.2022 - 10.2023
- Achieved the highest ads campaign auto-renewal rate of 85%, outperforming the city average of 65%
- Increased the portfolio revenue by ~8% month-on-month (MoM), surpassing the city's average and increasing market share by 5% within the region
- Pioneered a unique discounting approach, achieving 45% OV growth and boosting AOV by 15%
ZONAL HEAD
Zomato
01.2022 - 11.2022
- Spearheaded strategic advertising initiatives, achieving 800% revenue growth in Ads over 11 months, the highest in two years.
- Negotiated and secured exclusive contracts, achieving a 100% renewal rate and ensuring zero business loss.
- Partnered with senior leadership to drive strategic planning and industry initiatives, developing executive-level presentations and materials that influenced key business decisions across 5+ events.
BUSINESS ANALYST [KEY ACCOUNT MANAGER]
Zomato
04.2021 - 12.2021
- Executed 25% month-on-month revenue growth for major brands by developing data-driven strategies that expanded online reach.
- Secured the highest conversion rate (50%) for Zomato Gold subscriptions, driving customer acquisition and growth.
ACCOUNT MANAGER
Zomato
04.2019 - 03.2021
- Oversaw a diverse portfolio of over 200 clients, achieving remarkable growth in nine out of twelve months, leading to an impressive revenue increase of 185% within the first year.
- Drove ~40% new supply acquisition (highest in the city) in groceries (Zomato Market) and AlcoBev during COVID-19, enabling the business to quickly pivot, penetrate new markets and restart revenue streams when restaurants were shut.
- Secured 100+ restaurant partnerships through personalized negotiations, driving a 35% increase in market presence within competitive sectors.
Education
PGDM - Marketing
IMT
Hyderabad03-2019
Post Graduate Diploma - HRM
St. Xavier's College
Kolkata06-2017
B.Com (Honors) - Marketing Major
St. Xavier's College
Kolkata03-2016
Skills
- Revenue growth
- Profit and loss management
- Strategic Planning & Execution
- Stakeholder Management
- Cross-functional Collaboration
- Marketing & Advertising
- Leadership and people development
- Consultative Selling
- Effective decision making
- Marketing & Advertising
- Effective communicator and public speaker
- Adaptable and flexible
Accomplishments
- Was chosen to lead the annual Zomaland festival in Bangalore, managing a large-scale event with 20,000 attendees and 40-45 participating brands.
- Awarded 'Best Team Award' for two consecutive quarters, recognizing excellence in revenue growth, Ads performance, and customer management.
- Secured 6x new brands and 4.5x new customers in Ads, contributing to record-breaking growth across the East region.
- Managed a team with zero attrition, promoting 33% of team members to higher roles through mentoring and professional development.
Tools And Techniques
- Data Analysis (MS Excel, Google Analytics)
- Presentation Tools (MS PowerPoint, Google Slides)
Timeline
CLUSTER CEO
Zomato
01.2025 - Current
PROGRAM MANAGER - ADS MONETIZATION
Zomato
04.2024 - 12.2024
CLUSTER HEAD
Zomato
11.2023 - 03.2024
ZONAL HEAD
Zomato
12.2022 - 10.2023
ZONAL HEAD
Zomato
01.2022 - 11.2022
BUSINESS ANALYST [KEY ACCOUNT MANAGER]
Zomato
04.2021 - 12.2021
ACCOUNT MANAGER
Zomato
04.2019 - 03.2021
PGDM - Marketing
IMT
Post Graduate Diploma - HRM
St. Xavier's College
B.Com (Honors) - Marketing Major
St. Xavier's College
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