Aditya Narayan

Created results-driven content strategy for a diverse roster of 20+ clients in industries ranging from Fintech to Health tech, HR tech, E-commerce, B2B and B2C SaaS, Vertical SaaS, Nonprofit, Retail, and Education.

Top Result: Helped drive over $102k in revenue, push 300k users, and rank for 14k keywords for the company's biggest Health Tech client.

Experience:

• Keyword Research: Discovered 500+ high-volume, low-difficulty keywords across 15 client accounts and drove up website traffic by 50% in 3 months for an HR Tech client.
• Content Calendars: Built 30+ quarterly content calendars that combined keyword research with audience analysis, search intent, content funnel, and business goals into 3-month content schedules and explained the rationale for each piece.
• Content Briefs: Wrote 300+ effective content briefs in 2 years providing specific guidance to write and design each piece, including a content outline, references, calls to action, and distribution campaigns.
• Project Management: Helped scale a content retainer by $10k through reliable project organisation and effective client communication, receiving a positive testimonial from the client. Managed 25+ clients across 10 industries and all stages of growth and ensured timely processes to produce high-quality deliverables.
• Publishing: Published 700+ blogs, podcasts, eBooks, and newsletters for 80% of content-led clients on a range of platforms including WordPress, Ghost CMS, Mailchimp, and Active Campaign.
• Communication and Collaboration: Served as the primary point of content for all content-based clients. Co-led monthly client meetings alongside the Chief Strategy Officer to report on progress, clear roadblocks, and set goals for following months.

Reviewed and edited 300 web articles, blogs, product descriptions, landing pages, and thought leadership content for clients in B2B and B2C SaaS, Medical, and Fashion industries.

Experience:

• Edited 300+ content pieces and drove INR 4 lakh (GBP 4000) in company revenue in December 2021.
• Trained 20 dedicated writers through consistent reviews and feedback.
• Collaborated with Content Manager to consistently adapt content to client needs.