Adutiya Satyam
Gurugram,Haryana
Summary
An active sales and marketing professional with more than 11 years of extensive experience in FMCG and telecom with an excellent record of accomplishment of delivering target and commitments. Looking to obtain a sales and marketing position with a professional organization that encourages ideas and promotes out of the box thinking
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
Coca Cola Beverages- Kandhari Global Beverages Ltd
05.2025 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Managed team of 4 area sales managers and team size of 102 personnel to consistently achieved high sales targets.
- Contributing an annual revenue of 1500 million from the city.
- Operation includes 23 direct routes, 11 distributors, 13 Spokes and more than 200 Key accounts
- Responsible for creating entire GTM for Chandigarh city
Retail Business Owner
Dhobilite Laundry Services
11.2024 - 04.2025
- Started retail operations of 3 store in Delhi region with initial investment of 1.5 million
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed a team size of 9 employees.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Interacted well with customers to build connections and nurture relationships.
Deputy General Manager-Delhi
Airtel
05.2022 - 10.2024
- Handling the complete North and East catchment for Airtel Postpaid, DTH and Broadband including retail and corporate customers
- Responsibility includes increasing revenue market share by getting both corporate and retail customers on board for Airtel line of business
- Managing team of 18 Managers who are responsible for both walk in walk out customers along with 180 Fiber executives of broadband sale and 53 Airtel Friends (customer executive) for postpaid sale
- Have managed to grow the territory at more than 266% growth over postpaid sales and more than 209% on Broadband in the year 2022-2023 and 94% Postpaid growth and 32% Broadband growth in 2023-2024
- Expanded the GTM in last 18 months by opening seven new outlets for Postpaid and doubled the size of broadband work force which contributed in improving revenue market share of delhi (0.8%) in which my territory has contributed over 2%
- Awarded with the most growing territory in the year 2022-2023
- Oversaw daily operations of business, ensuring efficiency and productivity.
- Mentored employees, providing guidance on career development and personal growth.
Senior Area Sales Manager
Varun Beverages India Ltd- Pepsi Co.
01.2021 - 05.2022
- Handling the complete premium portfolio of PepsiCo including Tropicana, Gatorade, Ice tea and Cans for entire Haryana Region
- Responsibility included creating the entire GTM for the business
- In last 12 months, have created eight new business partners in rural belt and 4 new business partners in metro part of Haryana
- Managing 16 premium distributors with business turnover of half million cases from Traditional trade and half million cases from Modern Trade
- Business turnover of 65 crores in 2021
- Growth of 25% over 2019 and 52% over 2021
- Direct handling of both Traditional and Regional Modern Trade channels compromising of 5 customer executives and 28 pre sales representatives
- Assisted in recruitment process for new sales representatives by conducting interviews or reviewing resumes.
- Enhanced employee performance with regular reviews and personalized improvement plans.
Area Sales Manager
Varun Beverages India Ltd- Pepsi Co.
01.2019 - 01.2021
- Before handling complete Haryana for premium business of PepsiCo, have managed the traditional business that included Pepsi and its subsidiaries with more than 55 products for entire South Delhi region
- Responsible for handling two major depots and their primary and secondary billing for the unit with 16 customer executives and 80 pre- sales representative
- Identified new business opportunities through market research and analysis.
- Expanded business through continuous lead prospecting and new contract acquisitions.
- Provided ongoing training and development opportunities for sales staff to improve skills and knowledge.
Brand Sales and Operations Manager
Labolia Cosmetics India Ltd- Laborate Pharmaceuticals India Ltd
05.2016 - 01.2019
- Managed the sales and development of over the counter pharmaceutical and non pharmacy products in new territories of the company, including Jharkhand, Odisha and North east and Jammu and Kashmir
- Responsibility included opening new channel partners in tier 2 and tier 3 cities for business expansion of both generic medicine and FMCG products
- Directly managed 5 supers (CFA) and more than 100 distributors along with the team of 18 direct sales representatives
- Played a major role in increasing the sales portfolio of the assigned territory from 2.28 Crores to 3.12 Crores in 2017-20
- Conducted various BTL activities for our growing brand 'Icey Cool' in Punjab, Rajasthan and Haryana
- Conducted the two biggest channel partner activity called 'Fun Dose-1 and 2' where more than 700 dealers participated from across the country in Malaysia, Singapore and Dubai
- Boosted sales through successful advertising campaigns.
- Prepared team schedules with focus on maintaining optimal employee coverage for business needs.
Account Manager
Entertainment Network India Ltd (Radio Mirchi)
07.2015 - 05.2016
- The major client included Sony Pictures, Tata Motors and Bank of Baroda
- Responsibility included getting the maximum share of radio budget of brands.
- Responsibilities included giving Branding solution to corporate to increase their revenue through radio campaigns, the major being The Kapil Sharma Show launch on Sony pictures Network
- Generate revenue for the company by acquiring new and servicing already existing accounts. Managed portfolio of 60 million from new and existing clients.
Sales Manager
ICICI LOMBARD GENERAL INSURANCE COMPANY LIMITED
03.2014 - 07.2015
- Responsibility includes increasing the corporate sales business through different channels of the company
- Management roles include handling a team of 2 unit sales managers and 80 agents in Western Mumbai
- In last one year, my team increased the sales revenue by more than 30%
- Responsible for handling group policies including Group Health, Group Accident, Fire and Marine Policies for Various corporate groups
Education
Post Graduate Diploma in Management - MBA - Marketing
Institute of Management Technology
Nagpur03.2014
Bachelor of Technology -
Arizona State University
Tempe- Arizona12.2010
Associate Degree -
Pima Community College
Tucson- Arizona12.2008
National Higher Education Entrance Examination -
The Scindia School
Gwalior03.2005
Skills
- Strategic Planning
- Team Management
- Go To Market
- FMCG Sales
- Retail Sales
- Vendor management
- Market penetration
- Business development
- Goals and performance
- Staff management
- Sales planning
- Performance monitoring
- Territory management
- Distributor management
- Key Accounts
Timeline
Regional Sales Manager
Coca Cola Beverages- Kandhari Global Beverages Ltd
05.2025 - Current
Retail Business Owner
Dhobilite Laundry Services
11.2024 - 04.2025
Deputy General Manager-Delhi
Airtel
05.2022 - 10.2024
Senior Area Sales Manager
Varun Beverages India Ltd- Pepsi Co.
01.2021 - 05.2022
Area Sales Manager
Varun Beverages India Ltd- Pepsi Co.
01.2019 - 01.2021
Brand Sales and Operations Manager
Labolia Cosmetics India Ltd- Laborate Pharmaceuticals India Ltd
05.2016 - 01.2019
Account Manager
Entertainment Network India Ltd (Radio Mirchi)
07.2015 - 05.2016
Sales Manager
ICICI LOMBARD GENERAL INSURANCE COMPANY LIMITED
03.2014 - 07.2015
Post Graduate Diploma in Management - MBA - Marketing
Institute of Management Technology
Bachelor of Technology -
Arizona State University
Associate Degree -
Pima Community College
National Higher Education Entrance Examination -
The Scindia School
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