Advait Sharma
Gurgaon
Summary
Building Businesses and Relationships across Fintech and Banking since 2010
Overview
15
15
years of professional experience
Work History
Head: MSME Merchant Relations
PayU Payments
04.2024 - Current
- Managing 90% SMB & 20% Enterprise merchant footprint; driving growth across BFSI, E-Commerce, Education, Media, OEMs, and Retail through data-driven relationship management and market expansion strategies.
- Overseeing end-to-end merchant DLCM, spearheading digital transformation initiatives, championing emerging payment technologies (contactless/QR/NFC), and delivering consultative solutions resulting in significant revenue growth and market share expansion.
- Engineering and executing Annual Operating Plans with the organization leadership, encompassing sales targets, product roadmaps, service innovation, and marketing initiatives while establishing performance KPIs for sustainable MSME ecosystem growth.
- Owning SMB pricing strategy through competitive intelligence and market analysis; identifying high-potential Unicorns/Soonicorns for early market capture while optimizing customer lifecycle management to maximize LTV and retention.
- Leading a cross functional set of product, business, strategy and operations teams to drive merchant engagement through integrated EMI/affordability solutions, reward systems, promotional campaigns, and network initiatives while maintaining a hawk-eye view on regulatory compliance and robust risk management frameworks.
- Managing PPI Plan execution including Data Intelligence product portfolios, industry cohort analysis partnerships, wallet penetration strategies, and advanced analytics for merchant segmentation and performance optimization.
- Leading teams through PACB transition, acquiring international merchants for cross-border payments while building strategic partnerships with ERP providers, aggregators, and technology platforms.
Head: Platform Partner Relations
PayU Payments
12.2020 - 03.2024
- Built a partner management framework, overseeing a 3000 Cr+ TPV footprint.
- Hired, trained, and led a team of eight enterprise Partnership specialists to: Manage strategic relationships with ERP providers, aggregators, OEMs, and banks to enhance technology initiatives and market analytics; act as owners of the partnership and unlock revenue and value by working to synergize the partners' model and structure with the organization's revenue goals.
- Established governance frameworks for partnership performance optimization, drove joint go-to-market strategies resulting in significant revenue growth, implemented data-driven partnership analytics for strategic decision making, created a constant feedback loop to improve PayU APIs & product development approach and created scalable processes for partner acquisition and lifecycle management that enhanced market penetration and competitive positioning in the rapidly evolving payments ecosystem.
- Built lasting partnerships with Shopify, Wix, Woocommerce, Zoho, Meta, VTex, Magento, banks, and others.
- Deliver customized solutions for large enterprise accounts across eCommerce, SaaS, hospitality, and other sectors.
- Led the team to work as partners' own SPoCs on their GTM plan with deep integrations of PayU products into partner journeys.
- Represent the organization in events and act as PayU ambassadors to platform and developer partners.
Head: KEY ACCOUNTS
Pine Labs
06.2019 - 11.2020
- Oversaw pan-India enterprise accounts, covering 40% of the company’s enterprise footprint in South and East India.
- Set goals, defined KPIs, and ensured Annual Operating Plan implementation for a 12-member strong KAM Team.
- Managed internal and external stakeholders, including OEMs, banks, and technology providers, for the benefit of large clients across hospitality, healthcare, e-commerce, retail apparel, F&B, and consumer durables for POS setup, PG resolve, and technology initiatives including integration, market analytics, loyalty ecosystems, and contactless payments.
- Monitored day-to-day commercial performance of each account within the portfolio through a team of Key Account Managers, RSMs, ASMs, and Sr. KAMs.
- Championed new form factors (contactless/QR/NFC), created new ecosystems (transit/QR), developed new payment experiences (frictionless e-commerce), and enabled new partnerships within and outside the fintech space.
Associate Director: Consumer Banking
IDFC First Bank
Bangalore
04.2018 - 05.2019
- Established and led the urban branch network in Bangalore, exceeding P&L targets with corporate and HNI clients.
- Oversaw recruitment, training, and performance of teams to ensure operational excellence and customer satisfaction.
Assistant Vice President, City Head
YES Bank
11.2013 - 03.2018
- Drove revenue growth through strategic acquisition of large corporates and turnkey digital banking projects.
- Mentored and motivated branch managers and teams to achieve sales targets and enhance customer relationships.
Manager
HDFC Bank
05.2010 - 10.2013
- Managed high-net-worth relationships and cross-sold financial products to optimize portfolio performance.
Education
Certificate - Digital Marketing & Analytics
ISB Hyderabad
HyderabadMBA - Marketing & Banking
IBS Hyderabad
HyderabadB.Tech -
University of Rajasthan
RajasthanSkills
- Revenue growth management
- Strategic partnerships
- Corporate client relations
- Consultative sales and ROI
- Team leadership
- SaaS and PaaS solutions
- CRM expertise
- Project management and integration
- Analytics and strategic planning
Timeline
Head: MSME Merchant Relations
PayU Payments
04.2024 - Current
Head: Platform Partner Relations
PayU Payments
12.2020 - 03.2024
Head: KEY ACCOUNTS
Pine Labs
06.2019 - 11.2020
Associate Director: Consumer Banking
IDFC First Bank
04.2018 - 05.2019
Assistant Vice President, City Head
YES Bank
11.2013 - 03.2018
Manager
HDFC Bank
05.2010 - 10.2013
Certificate - Digital Marketing & Analytics
ISB Hyderabad
MBA - Marketing & Banking
IBS Hyderabad
B.Tech -
University of Rajasthan
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