Adwait Ayarkar
Kandivali East,
Summary
Group Brand Manager with 10+ years of experience in the pharmaceutical industry, backed by a strong sales foundation and a successful transition into marketing and brand management since Jan 2025. Currently leading the oncology portfolio at Viatris, after successfully managing the dermatology portfolio and driving strong brand performance. Skilled in brand planning, fusion strategy, product launches, HCP engagement, campaign execution, and lifecycle growth. Proven ability to deliver business growth through strategic marketing interventions and effective cross-functional leadership.
Overview
16
16
years of professional experience
Work History
Group Brand Manager (Marketing)
Viatris
01.2025 - Current
- Currently leading marketing strategy and execution for the oncology portfolio, with focus on specialty care growth and upcoming product launches.
- Successfully managed the dermatology portfolio earlier, delivering strong business momentum through targeted campaigns and brand interventions.
- Spearheading creation of promotional assets including visual aids, e-detailers, HCP engagement tools, and patient education materials.
- Driving omnichannel initiatives to strengthen brand presence, enhance prescription adoption, and improve doctor engagement.
- Collaborating with cross-functional stakeholders and external agencies to ensure high-quality, compliant execution.
Key Achievement: Delivered double-digit growth in 6 out of 9 products within 6 months through focused marketing strategy and execution.
Business Development Manager (Sales)
Pfizer / Mylan (now Viatris)
12.2013 - 12.2024
- Successfully managed sales operations and territory performance across multiple specialties over a decade.
- Built strong professional relationships with healthcare providers and consistently achieved business targets.
- Conducted scientific product presentations and supported therapy adoption through effective communication.
- Provided on-ground market insights that contributed to brand strategy and portfolio decisions.
- Ensured adherence to ethical promotional practices and pharmaceutical compliance standards.
Medical Representative
Panacea Biotec
12.2012 - 12.2013
- Promoted pharmaceutical products, managed key doctor relationships, and achieved assigned sales objectives.
Medical Representative
Nouveau Medicament Pvt Ltd
08.2010 - 10.2012
- Covered diverse specialties, developed customer base, and contributed to consistent territory growth.
Education
MBA - Marketing
NMIMS University
B.Sc. (Chemistry) -
Mumbai University
03-2010
XII -
Mumbai University
03-2007
X -
Mumbai University
03-2004
Skills
- MS PowerPoint, Excel, Word
- CRM & Sales Enablement Platforms
- Marketing Asset Development & Agency Briefing
- Strong Presentation & Communication Skills
- Basic knowledge of C and C
MARKETING TRAINING & WORKSHOPS
- Fusion Strategy & AI-Driven Business Models — Based on framework by Prof. Vijay Govindarajan & Venkat Venkatraman
- Building Power Brands — Intellectus Consulting | Facilitator: Mr. Shailesh Rau
- Brand Plan Development & Execution Workshop
Focus: Structured brand planning, campaign execution, and performance-driven marketing implementation.
ADDITIONAL INFORMATION
- Languages: English, Hindi, Marathi.
- State-level participant in debates and science exhibitions
- Continuous learner with strong interest in brand building and strategic marketing
CORE COMPETENCIES
Pharma Marketing & Brand Management
- Brand Strategy & Planning
- Portfolio & Lifecycle Management
- Fusion Strategy & Omnichannel Campaign Execution
- Market Research, Insights & Competitive Mapping
Cross-functional Leadership
- Agency & Vendor Coordination
- Sales Force Training & Brand Messaging
- Collaboration with Medical, Regulatory & Commercial Teams
- Strong Stakeholder & Relationship Management
Timeline
Group Brand Manager (Marketing)
Viatris
01.2025 - Current
Business Development Manager (Sales)
Pfizer / Mylan (now Viatris)
12.2013 - 12.2024
Medical Representative
Panacea Biotec
12.2012 - 12.2013
Medical Representative
Nouveau Medicament Pvt Ltd
08.2010 - 10.2012
MBA - Marketing
NMIMS University
B.Sc. (Chemistry) -
Mumbai University
XII -
Mumbai University
X -
Mumbai University