Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Intern

Adyasha Sinha Rawtani

New Delhi

Summary

Highly accomplished and collaborative communications professional with 16+ years of expertise in change management projects. Proven ability to strategize change communications, advise senior leaders, and coach managers, while delivering quality results within tight deadlines. Skilled in developing inspiring messages that foster employee engagement, adoption, and cultural reinforcement in global and cross-functional environments.

Overview

16
16
years of professional experience

Work History

Communications Specialist

Hello Kindred
01.2016 - 04.2023
  • Strategized and executed impactful change communications plans and engagement strategies for 300,000 employees of leading MNC in India, maximizing employee awareness and adoption while reducing resistance to change
  • Provided expert advisory to Project Committee and senior leaders, ensuring successful outcomes for assigned projects
  • Led communications plan for key events, such as International Women's Day, Pride Month, and International Day of People with Disabilities, resulting in remarkable increase in Pulse NPS score from 25 to 47 by end of FY22
  • Spearheaded launch of Pan-India Internal Yammer Community, achieving 1,13,368 sign-ups on day one and sustaining further 17.25% increase in engagement through creative communication and engagement initiatives
  • Successfully navigated India's scale and culture during COVID-19 situation, transitioning 34 facilities across 9 cities to remote work, repatriating 1.3K families, and providing 115K PCs to remote workers within 10 days
  • Developed ideas and leads for new stories according to industry trends.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Designed company outreach and fundraising campaigns to engage with customers and other businesses.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.

Group Manager

WNS
06.2015 - 01.2016
  • Collaborated with cross-functional teams globally to develop and implement brand communications, enhancing WNS's visibility by 27% at external client and analyst events.
  • Created and managed social media campaigns to increase brand engagement by 65%.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.

Market Segment Manager

IBM
03.2012 - 08.2013
  • Developed 60+ compelling client references to support Integrated Technology Services (ITS) and Strategic Outsourcing (SO) service line within Global Technology Servicesadding 10+ clients to the sales pipeline.

Senior Analyst

Accenture
05.2008 - 03.2012
  • Crafted impactful content for India and UK/I Internal Communications, Recruitment, and Career marketing, effectively driving employee engagement by 43%.
  • Authored and managed client references for Financial Services and Strategy teams, adding 7 new clients to sales pipeline.
  • Produced and distributed brochures, newsletters and press kits.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.

Correspondent

Global Services
04.2007 - 05.2008
  • Curated and managed website content for daily updates, achieving substantial 20% increase in website traffic
  • Researched and authored articles for Global Services magazine, that led to increase in the subscribers from 25K to 50K.

Education

Executive Development Program in Digital Marketing - Digital Marketing

XLRI
Jamshedpur
2018

PG Diploma - Mass Communications

Symbiosis Institute of Media And Communications
Pune
2007

Bachelor of Arts Degree -

University of Delhi
New Delhi
2005

Skills

  • Strategic Communication
  • Change Management and Crisis Communications
  • Employee Engagement
  • Content Development
  • Project Advisory
  • Media Engagement
  • Cross-Functional Collaboration
  • Corporate Events Planning
  • Communication Strategy Development
  • Managing Multiple Tasks

Additional Information

  • Awards & Recognition: Accenture Encore Awards: Received twice

Timeline

Communications Specialist

Hello Kindred
01.2016 - 04.2023

Group Manager

WNS
06.2015 - 01.2016

Market Segment Manager

IBM
03.2012 - 08.2013

Senior Analyst

Accenture
05.2008 - 03.2012

Correspondent

Global Services
04.2007 - 05.2008

Executive Development Program in Digital Marketing - Digital Marketing

XLRI

PG Diploma - Mass Communications

Symbiosis Institute of Media And Communications

Bachelor of Arts Degree -

University of Delhi

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Adyasha Sinha Rawtani