SYED YUNUS
Berlin
Overview
6
6
years of professional experience
Work History
Jr Marketing Manager
YOPESO
03.2022 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Created, executed, and monitored digital marketing campaigns across email, social media, search, and display advertising.
- Utilized Google Analytics, Looker Studio, SEMRUSH, and Google Search Console to monitor and report on campaign performance.
- Optimized website content, conducted keyword research, and implemented on-page/off-page SEO strategies.
- Generated reports from Google Search Console and conducted backlink analysis.
- Set up PPC ad campaigns from scratch, implemented conversion tracking, and optimized campaigns on Google Ads.
- Utilized Google Tag Manager to implement and manage tracking tags, including Google Analytics and Facebook Pixel.
- Created and sent email campaigns, segmented email lists, and monitored email performance metrics
- Conducted thorough competitor analysis to inform digital marketing decisions.
- Ensured the website was updated with fresh content and addressed technical issues.
- Set up accounts in marketplaces such as OTTO, listed products, ran campaigns, and optimized performance.
INTERN- Marketing Analyst
Wizemarkets Analytics Pvt ltd
06.2018 - 12.2018
- Maintenance and optimization of website content via the backend CMS WordPress
- Target group segments and implement marketing campaigns for the same
- Run E-Mail-Marketing campaigns through Mailchimp
- Lead generation and online marketing
- Interfaced with digital Marketing Manager to formulate SEO strategy to the firm
- Solicited user feedback and deployed tools like Keywords Planner, Moz, Google Analytics etc
- To generate relevant SEO content
- Recommended and develop strategies for growing and leveraging our social media followers base using promotions, contest, pools, ads, survey and referral programs.
Education
Masters - Data analytics and Marketing
Arden University
01.2024
Bachelors of Commerce -
New Horizon College
04.2019
Skills
- Google Ads
- Google Analytics
- Goolge Tag Manager
- Google Ads editior
- LinkedIn Ads
- Looker Studio
- Power BI
- Mailchimp
- Meta Ads
- SERUSH
- Zoominfo
- Klaviyo
- OTTO Market place
- Microsoft Office
- Wordpress
- Hubspot
- Google Analytics
- Search console
- SQL
- AHREFS
- Google Adwords
- Mailchimp
- Ubersuggest
- Blogger
Languages
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Urdu
Projects
Web Development, 05/2021, 09/2021, Berlin, Developed website from the scratch, Optimized content for the website, Image optimization, Development of online marketing strategies
Timeline
Jr Marketing Manager
YOPESO
03.2022 - Current
INTERN- Marketing Analyst
Wizemarkets Analytics Pvt ltd
06.2018 - 12.2018
Masters - Data analytics and Marketing
Arden University
Bachelors of Commerce -
New Horizon College
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