Aeishna R
Brand Marketing
Chennai
Summary
Strategic marketing leader skilled in elevating nascent brands, optimizing ROI, and crafting impactful campaigns. Proven ability in brand positioning and customer engagement. Consistently innovating with industry trends, experienced in team leadership and adapting to project evolution.
Overview
9
9
years of professional experience
2
2
Built 2 brands from scratch
Work History
Associate Manager - Brand Marketing & Comms
M2P Solutions Pvt Ltd
Chennai
04.2023 - Current
- Directed integrated brand campaigns, securing significant leads and bolstering M2P's online footprint through SEO.
- Collaborated closely with agencies, internal teams, developed strategic tools, and ensured timely delivery to maintain brand alignment and surpass marketing goals.
- Curated engaging content for social media, emails, blogs, videos and more in collaboration with internal teams to maintain brand consistency, consistently exceeding marketing objectives.
Senior Marketing Analyst
M2P Fintech
Chennai
06.2022 - 04.2023
- Formulated and executed a strategic positioning plan for M2P's Tether brand, amplifying brand awareness and engagement through innovative campaigns and content curated across various platforms, ensuring a unified brand narrative.
- Led influential digital campaigns, generating substantial leads and bolstering brand visibility, while actively participating in the design & content development process to embed the brand's essence across all visual and content channels.
- Conducted in-depth market research, transforming diverse data into insightful reports, driving informed decisions and impactful presentations for stakeholders.
Digital Marketing Consultant
Art Cube Gallery
Chennai
12.2020 - 06.2022
- Established a compelling digital footprint, from crafting a distinct brand identity to strategizing its positioning, resonating with target audiences and ensuring market prominence.
- Designed, built, and optimized a user-centric website on Wix, while implementing advanced SEO strategies to boost visibility and engagement.
- Masterfully developed and distributed captivating content across various platforms, and orchestrated events that consistently enhanced brand recognition and met organizational objectives.
Marketing Manager
Brainekids
Chennai
01.2018 - 06.2021
- Crafted a comprehensive rebranding strategy with detailed guidelines and innovative offerings, positioning the brand as a market leader while driving its digital transformation for consistent multi-channel engagement.
- Overhauled the pricing strategy and product lineup, pioneering new revenue streams and tailored offerings, which culminated in a 40% surge in sales.
- Recruited and rigorously trained all staff to uphold newly established standards, equipping them with the necessary tools and periodic training to adeptly manage the evolved company strategy and requirements.
- Curated and implemented an all-encompassing customer experience blueprint, merging captivating offline activities with digital engagements, celebrating a 95% positive feedback
Executive - Marketing & Communications
Forum Vijaya Mall
Chennai
08.2016 - 12.2017
- Seamlessly collaborated with PR, Digital Media, Creative Design, and Internal Radio agencies, driving cohesive branding efforts both online and offline that maximized ROI.
- Conceived and executed a myriad of ROI-focused campaigns, including distinctive events, festive activations, and thematic decorations, elevating visitor engagement and brand prominence.
- Devised and implemented a strategic calendar encompassing both digital and physical activities, ensuring optimal alignment with business goals and boosting overall customer satisfaction.
Imaging Associate
Amazon Development Center
Chennai
04.2014 - 05.2016
- Consistently delivered high-quality imaging outputs within tight deadlines in a dynamic, fast-paced environment ensuring adherence to Amazon's global e-commerce standards and protocols.
- Collaboratively innovated and developed tools to automate workflows, significantly enhancing overall speed and operational efficiency.
Education
B.Sc - Visual Communication
06.2011 - 03.2014
- Elected to Department Secretary for Dept. visual Communication in 2013
- Member of Rotaract & SIFE
- Awarded best outgoing student in French
Skills
Strategic Planning & Execution
Brand Identity
Digital & Social Media Marketing
Content Creation & Curation
Cross-functional Collaboration
Agency Relations
Budget & Resource Management
Interpersonal Communication
Recruitment & training
Leadership
Additional Information
Rotarian since 2019
- Served as the charter member and secretary for the Rotary Club of Chennai Amethyst in 2019, distinguishing it as one of the youngest Rotary clubs in South Asia.
- Emerged as the only female president under 30 in India in 2020, where I launched impactful initiatives centered on women empowerment, education, and hunger eradication; our endeavors successfully trained and employed 60 women and initiated enduring projects that continue under the club's current leadership.
- Actively involved in developing sustainable projects focused on the education and rehabilitation of children, emphasizing long-term impact and community betterment.
Hobbies
- Passionately journeying through the Wizarding World, I take pride in my growing collection of Harry Potter books and enchanting collectibles.
- Immersed in the allure of suspense, I avidly devour mystery novels and am often captivated by the intricate tales of crime podcasts.
- Lost in the captivating narratives of K-dramas, I relish the rollercoaster of emotions and cultural nuances they offer.
Timeline
Associate Manager - Brand Marketing & Comms - M2P Solutions Pvt Ltd
04.2023 - Current
Senior Marketing Analyst - M2P Fintech
06.2022 - 04.2023
Digital Marketing Consultant - Art Cube Gallery
12.2020 - 06.2022
Marketing Manager - Brainekids
01.2018 - 06.2021
Executive - Marketing & Communications - Forum Vijaya Mall
08.2016 - 12.2017
Imaging Associate - Amazon Development Center
04.2014 - 05.2016
Ethiraj College For Women - B.Sc, Visual Communication
06.2011 - 03.2014