Aekta Gothi
Commercial Project Manager
Bangalore
Summary
With 12+ years of experience in sales and marketing, I have developed a strong focus on inside sales, project management, and cross-functional coordination. My expertise includes managing the full sales cycle, from lead generation and qualification to order execution and account management. I have successfully driven business through channel partners and OEMs, consistently meeting sales goals and nurturing client relationships. My skills extend to marketing operations, where I manage project timelines, budgets, and communication between internal teams and external agencies.
Overview
14
14
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Commercial Project Manager
Enerpac Tool Group
10.2024 - Current
- Serve as the primary point of contact for external marketing agencies, translating internal business needs into clear project briefs, setting deadlines, and conducting quality control on all deliverables.
- Manage the full marketing budget for the APAC region, including collecting budget inputs, liaising with the finance department, and meticulously tracking expenditures.
- Coordinate with commercial directors and regional stakeholders to gather marketing asset requirements for upcoming events and campaigns, and effectively communicate these to the agency.
- Successfully managed a comprehensive project for the merger of two entities in the Australia market, overseeing all operational aspects.
- Act as the central point of contact with the global Marcom team, ensuring alignment on regional marketing requirements.
- Draft initial content for social media posts for key brands, ensuring alignment with brand voice and campaign objectives.
- Lead new business development initiatives, including managing incoming leads and coordinating follow-up activities for the India Mart inside sales project.
- Provide essential support to top management, including the creation and refinement of presentations.
Senior Inside Sales Executive
Siemens Digital Industries
04.2024 - 09.2024
- Products (Automation): PLC, VFD, HMI, POWER SUPPLY, SWITCHES etc
- Key Responsibilities:
- Handling Inbound leads and Assigned accounts for Gujarat and Chandigarh Territory
- Identify and qualify sales leads through tools like Sales-navigator, Bombora
- Close sales opportunities via Salesforce
- Develop targeted account plans for assigned customers
- Identify key decision-makers within your accounts
- Collaborate with Marketing team to ensure a comprehensive customer engagement strategy.
- Collaborate effectively with internal stakeholders to achieve sales goals.
- Collaborate with authorized system houses (Channel partners) to service the customer requirements as and when required
- Proactively identify and develop leads within the small and medium-sized business segment through targeted outreach, account creation in Salesforce, and inquiry management
Area Sales Manager
3M India
12.2018 - 03.2024
- Products (Automotive Industry): Filler, Abrasives, Masking Tape, Premium Liquid Wax, Marine Paste, CreamWax, Rubbing Compound, Dresser, Shampoo, Underseal, Rust Prevention Lubricant, Foam Gun, Detailing cloth, etc.
- Key Responsibilities:
- 2018-2021: HERO, MARUTI (NORTH AND WEST)
- Responsible for secondary sales
- Establishing and nurturing relationships with decision makers of automotive dealerships
- Driving business through channel partners and OEM
- Managing the entire sales cycle from prospect to closure through Salesforce
- Acquiring market insights and designing schemes for channel partners and dealerships
- 2022-2023: HERO, TRADE BUSINESS
- Handling customer inquiries on product, pricing, and special offers
- Coordinating with internal teams for smooth execution of orders
- 2023: TATA, SPARE-PARTS BUSINESS (PAN INDIA)
- Driving primary and secondary sales
- Arranging trainings
- Collection of advance
- Handling all the processes from order to execution
Sales Engineer
SPX Flow Technology
07.2015 - 12.2018
- Products: Centrifugal Pumps, Gear Pumps, Lobe Pumps
- Key Responsibilities:
- Understanding requirement of customer and accordingly preparing techno-commercial offers
- Regular follow-ups and visits to customers for converting offer to Purchase order and getting new inquiries
- Coordinating with Design team for non-standard requirement to provide the prompt solutions to customer
- Utilizing in-house ERP to manage booking processes
- Synchronizing with Planning and Purchase department for progress report for each project to ensure timely delivery
- Coordinating with Testing, Design, Purchase and Finance department for arranging all necessary documentation to retrieve payment from Customer
- Nurturing customer/ dealer relationship through calls & visits
- Handling meeting with sub-vendors for non-standard requirement
- Channel Management: Handling techno-commercial negotiations with National & International dealers; managing activities from booking-to-delivery and enhancing relationship with dealers.
Trainer
Shiksha (Coaching Institute)
05.2015 - 06.2015
- Guided and trained students for IELTS, TOEFL & SAT.
Technical Assistant
Durr (German MNC)
07.2013 - 10.2014
- Handling progress tracking of the projects using MS Project; and generating & presenting reports to the higher management.
- Managing accounts & project costing
- Leading vendor management and development for spares
- Developing maintenance plan for shop floor Preparing training manual for customer
R&D Engineer
AMW Motors
06.2011 - 08.2012
- Leading meetings; coordinating with multidisciplinary teams on engineering changes of the products and handling internal communication
- Managing meetings with design team on innovative design changes
- Handling activities with 'Current Product Support' team, which involves solving line issues and recording and taking fitment trials
Education
Master of Business Administration - Economics
Liverpool John Moores University
01.2022
Post Graduate program in Management Certification - undefined
IMT Ghaziabad
06.2021
Bachelor of Engineering - Mechanical Engineering
Gujarat University
05.2011
Skills
- Coordinating
- Microsoft Excel
- Management
- Marketing
- Inside sales
- SalesforceCom
- Microsoft Word
- Microsoft Projects
Certification
Masterpieces of Worlds Literature, through edx from Harvard 2020 – 2020
Interests
Painting, Dancing, Reading
Timeline
Commercial Project Manager
Enerpac Tool Group
10.2024 - Current
Senior Inside Sales Executive
Siemens Digital Industries
04.2024 - 09.2024
Area Sales Manager
3M India
12.2018 - 03.2024
Sales Engineer
SPX Flow Technology
07.2015 - 12.2018
Trainer
Shiksha (Coaching Institute)
05.2015 - 06.2015
Technical Assistant
Durr (German MNC)
07.2013 - 10.2014
R&D Engineer
AMW Motors
06.2011 - 08.2012
Post Graduate program in Management Certification - undefined
IMT Ghaziabad
Bachelor of Engineering - Mechanical Engineering
Gujarat University
Master of Business Administration - Economics
Liverpool John Moores University
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