Afrid Pasha

Digital Marketing Executive

Wiculty Learning Labs

Bangalore, Karnataka

01.2020 - Current

Optimizing website using various keywords, on-page and off-page process, various social media strategies and paid Google ads | Facebook Ads | LinkedIn Ads campaigns.
Grow the profit associated with the SEM program through campaign management and project management.
Manage ads and performance based initiatives through social media platform like Twitter and Facebook.
Partners with development teams and SEO Analyst to ensure best practices are properly implemented on newly developed code.
Maintained continuous check on CTR, search impression, conversion metrics, optimizing and enhancing campaigns based on current trend data.
Familiarity with core performance marketing platforms and other marketing analytics tools - including Google AdWords, Bing Ads, Yahoo.
Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies.
Analyzed click through rate and conversion rates for established advertising.
Achieved expected ROI defined by the management and always tried to get ROAS 1:5.
Played around with different Google Ad bidding strategies time to time w.r.t performance and expected outcome.
Knowledge of analysis by keyword type/effectiveness, DMA/GEO, device, day of week/time of day, landing page and creative.
Maintain current knowledge of search engine, search engine optimization and search engine marketing, as well as social media and internet marketing industry trends and developments
Used Microsoft Word and other software tools to create documents and other communications.
Updating myself with Google Trends and Technologies time to time in order to use the best practices.
Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Developed paid client ads for use on diverse social media platforms, achieving average of 200-300 unique users per ad per day.