Afrid Pasha
Digital Marketer
Bengaluru,KA
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, and strengthening customer dominance. Hardworking, performanceoriented leader offering proven expertise in project development, teamsupervision, and campaign enhancement. Enthusiastic Executive eager to contribute to team success through hard work, attention to detail, and excellent organizational skills.
Overview
3
3
Languages
15
15
Certifications
4
4
years of post-secondary education
1
1
year of professional experience
Work History
Digital Marketing Executive
Wiculty Learning Labs
Bangalore, Karnataka
01.2020 - Current
- Optimizing website using various keywords, on-page and off-page process, various social media strategies and paid Google ads | Facebook Ads | LinkedIn Ads campaigns.
- Grow the profit associated with the SEM program through campaign management and project management.
- Manage ads and performance based initiatives through social media platform like Twitter and Facebook.
- Partners with development teams and SEO Analyst to ensure best practices are properly implemented on newly developed code.
- Maintained continuous check on CTR, search impression, conversion metrics, optimizing and enhancing campaigns based on current trend data.
- Familiarity with core performance marketing platforms and other marketing analytics tools - including Google AdWords, Bing Ads, Yahoo.
- Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
- Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies.
- Analyzed click through rate and conversion rates for established advertising.
- Achieved expected ROI defined by the management and always tried to get ROAS 1:5.
- Played around with different Google Ad bidding strategies time to time w.r.t performance and expected outcome.
- Knowledge of analysis by keyword type/effectiveness, DMA/GEO, device, day of week/time of day, landing page and creative.
- Maintain current knowledge of search engine, search engine optimization and search engine marketing, as well as social media and internet marketing industry trends and developments
- Used Microsoft Word and other software tools to create documents and other communications.
- Updating myself with Google Trends and Technologies time to time in order to use the best practices.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Developed paid client ads for use on diverse social media platforms, achieving average of 200-300 unique users per ad per day.
Education
B.Tech - Mechanical
AMC Engineering College
Bangalore 06.2015 - 05.2019
Marketing Course - Digital Marketing
Digital Academy 360
Bangalore 07.2019 - 01.2020
Skills
Keyword Optimization
Data Analysis and Management
SEM Trend Knowledge
Team Collaboration
Brand Building Strategies
SEO Proficiency
Strategic Planning
Revenue Generation
Social Media Marketing
Content Strategist
Email Marketing
Quantitative Analytics
Multi-channel marketing
Ad development
MS Office
XML Sitemap Optimization
On Page and Off Page Optimization
Certification
Advanced Digital Marketing Certification from Digital Academy 360
Tools
- Facebook Ads Manager
- Google Ads Editor
- Google Adwords
- Google Analytics GA4 & Universal Analytics
- Google Search Console
- Google Tag Manager
- Google Data Studio
- Similar Web
- Alexa Ranking
- Crazy Egg
- HotJar
- Wordpress
- Woocommerce
- Shopify
- Hootsuite
- Hubspot
- Linkedin Ads
- MailChimp
- Google Trends
- Microsoft Excel
- SEMrush
- SimilarWeb
- Yoast SEO
- Jira- Project Management Software
- SendInBlue – Mail Campaign
- Zoho Apps (CRM | Social | Marketing hub | Forms | Page Sense)
- LeadSquared-CRM
- ZoomInfo
- SEOptimiser
- Google Keyword Planner
- AHREF
- Structural Markup tools
- Neil Patel (Uber Suggest)
- Pre-Render.io
Timeline
Digital Marketing Executive
Wiculty Learning Labs
01.2020 - Current
Marketing Course - Digital Marketing
Digital Academy 360
07.2019 - 01.2020
B.Tech - Mechanical
AMC Engineering College
06.2015 - 05.2019