Aftab Ahmad
Lucknow
Summary
Dynamic and results-driven digital marketing expert with 7 years of experience crafting and executing innovative strategies to enhance brand visibility and engage target audiences. Skilled in leveraging data analytics to drive campaign effectiveness and optimize performance across multiple digital platforms. Proven expertise in developing social media strategies and targeted email marketing, resulting in increased customer interaction and brand loyalty. Committed to staying ahead of market trends to identify new growth opportunities and deliver impactful marketing solutions.
Overview
7
7
years of professional experience
Work History
Digital Marketing Expert
PrimePhase PTE Ltd
02.2023 - 10.2024
- In the role of Digital Marketing Expert at PrimePhase PTE Ltd, responsibilities include developing and executing innovative digital marketing strategies aimed at enhancing brand visibility and driving customer engagement
- This position involves leveraging various digital platforms to create impactful marketing campaigns that resonate with target audiences
- Designed and executed comprehensive social media marketing strategies to boost online presence and engagement
- Utilized Google Analytics for tracking performance metrics and making informed decisions to optimize marketing initiatives
- Implemented email marketing campaigns targeting specific customer segments, leading to increased open and click-through rates
- Collaborated with content creators to produce high-quality marketing materials, including blogs, infographics, and videos
- Analyzed market trends and competitor strategies to identify new opportunities for growth
Product Subject Matter Expert (Google Ads)
Cognizant Technologies Solution Ltd
08.2017 - 09.2022
- Created and managed Google Ads campaigns that achieved a 40% increase in website traffic
- Created and managed successful campaigns on Google Ads, resulting in a 22% increase in conversions
- Generated reports detailing findings and recommendations.
- Developed effective improvement plans in alignment with goals and specifications.
- Provided support in optimizing Google Ads campaigns through regular keyword performance analysis and ad copy refinement.
- Streamlined internal processes related to the management of Google Ads accounts which led to more efficient and timely campaign launches.
- Maintained strong working knowledge of popular PPC platforms such as Google Ads, Bing Ads, Facebook Advertising, LinkedIn Ads among others for effective campaign management across channels.
- Achieved cost savings on advertising spend by closely monitoring budgets and adjusting bids as needed in real-time bidding platforms such as Google Ads or Facebook Business Manager.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Managed paid advertising campaigns on Google Ads and other platforms, optimizing ad spend for optimal results.
- Leveraged digital advertising platforms such as Google Ads and Facebook to cost-effectively target potential customers, leading to increased brand exposure and lead generation.
- Boosted brand awareness by designing and implementing effective display advertising strategies.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Continuously improved ROI by conducting thorough analysis of campaign metrics and adjusting bids accordingly.
Education
B. Tech. -
Integral University
Lucknow07.2015
Skills
- Google Ads
- Marketing Strategy
- Social Media Management
- Google Analytics
- Digital Marketing
- Social Media
- Email Marketing
- Data Analytics
- Campaign Effectiveness
- Brand Visibility
- Pay-per-click advertising
- Affiliate marketing
Personal Information
- Date of Birth: 10/21/92
- Nationality: Indian
Timeline
Digital Marketing Expert
PrimePhase PTE Ltd
02.2023 - 10.2024
Product Subject Matter Expert (Google Ads)
Cognizant Technologies Solution Ltd
08.2017 - 09.2022
B. Tech. -
Integral University
Similar Profiles
Zann QuekZann Quek
Senior Director, Manufacturing & Infrastructure at Wholesome Choice Concept Pte Ltd / Sarika Connoisseur Café Pte LtdSenior Director, Manufacturing & Infrastructure at Wholesome Choice Concept Pte Ltd / Sarika Connoisseur Café Pte Ltd
J. IERAANIYANJ. IERAANIYAN
Business Development Manager at India Electronics Pte Ltd / Excellous Pte LtdBusiness Development Manager at India Electronics Pte Ltd / Excellous Pte Ltd
Pankaj Sunny RaiPankaj Sunny Rai
Sales Director at Quality Air Solutions Pte Ltd / Yihui Metals Pte LtdSales Director at Quality Air Solutions Pte Ltd / Yihui Metals Pte Ltd
Ritika AgarwalRitika Agarwal
Power BI Developer at Tata Consultancy ServicesPower BI Developer at Tata Consultancy Services
Anamika YadavAnamika Yadav
Intern at OCTAGATEIntern at OCTAGATE