Afzal Ahmed
Gurgaon
Summary
Results-driven professional boasting over 15 years of extensive experience in Sales, Business Development, and Operations within various sectors. Demonstrated success in boosting revenue growth, broadening market reach, and improving operational effectiveness. Proficient in assembling and guiding high-performing teams towards the fulfillment of challenging objectives. Expert in cultivating robust relationships with essential stakeholders, such as clients, partners, and executives. Strategic thinker dedicated to hands-on problem resolution and committed to outstanding performance.
Overview
16
16
years of professional experience
Work History
Regional Manager
Crofarm Agriproducts Pvt. Ltd
09.2023 - Current
- Managed the planning and execution of various events, campaigns, and BTL activities. Identify and penetrate new markets, implement sales plans, and growth strategies to increase area-wise sales. Analyze sales cycle activity.
- Maintaining and increasing sales through a direct selling model, hiring consultants, and training them to promote and sell our products to achieve the targets and goals set for the area.
- Establishing, maintaining, and expanding our customer base and servicing the needs of our existing customers.
- Work with the NSM to plan and drive sales across the region.
- Responsible for driving new member registrations and engaging with existing members to drive sales targets.
- Manage communication channels to members and regularly update on latest company offers and promotions.
- Constantly explore brand and promotional revenues within the region to build awareness and customer reach through events, associations, and collaborations.
- Keep a tab on competitors and provide insights on their sales tactics and on-ground offers to the national head and brand team.
- Track, monitor, and maintain the key business metrics – member base, active base, engagement metrics, sales, profitability, and inventory.
- Monitor and follow up on stock points and super stock points, as well as assign new stockists and super stockists.
- Taking care of the business with a focus on achieving pre-defined sales targets and growth across the assigned territory, forecasting and planning monthly, quarterly, and annual targets, and executing them within a given time frame.
- Analyze market trends and explore new areas. Arrange training programs for associates, deliver complete training, and generate revenue. Organize regional/local events and support during national events.
- Executing the long-term business model and pushing the business in the right direction to ensure maximum profitability in line with the company objectives.
- Arrange a set of training programs to ensure associates are well educated about the company's products and marketing plan, and capable enough to handle any negative objections.
- Build up a long-term relationship with associates and satisfactory service by ensuring timely delivery and prompt service. Resolve all complaints within timeframe.
- Coordinate with the central operations team for fulfillment, logistics, and delivery.
- Imparting product training to the team for a strong ability to deliver successful product launches and demos, closely monitoring sales and marketing activities, implementing effective strategies to maximize sales, and accomplish targets and revenue collection.
- Monitoring the performance of team members to ensure efficiency in operations and meeting individual and group targets.
- Continuously reviewing the team's performance and improving their productivity on an ongoing basis. Review and analyze daily reports that derive the assigned area to identify performance gaps.
- Observe and coach leaders in the PATD (Prospecting, Appointing, Training & Developing) process and create a PATD environment in the assigned area/ territory.
Business Development Head
OYO Rooms
04.2023 - 09.2023
- Played a key role in launching and managing business operations for Delhi NCR.
- Played a key role in facilitating the launch of 100 properties in just one month by coordinating efforts with the business development team.
- Identified suitable commercial properties for opening new hotels in assigned geography and negotiated commercials, scope of work, and finalizing acquisition deals.
- Developed strategic business plans and nurtured relationships with key partners, such as property developers, landlords, project consultants, and property brokers to establish lucrative alliances for OYO and its stakeholders.
- Collaborated with legal teams to facilitate due diligence and complete paperwork for the acquisition of SOB portfolio.
- Coordinated with multiple internal departments during property onboarding to ensure seamless property launches on the ground.
- Evaluated operator performance and inventory management to generate contribution margin from SOB portfolio and took necessary action.
- Managed rate negotiation and vendor selection processes while ensuring projects were executed promptly and final payments were settled.
- Conducted weekly audits of properties to ensure compliance with OYO standards.
- Managed customer experience in a cluster, overseeing a team of CX Executives.
- Reduced guest shifting from 8.62% to 0.08% in the last 5 months.
- Identified pain areas by analyzing customer experience data from the past 6 months, resulting in a decrease of unhappy guests from 18% to 11.8%.
- Analyzed short and long-term forecasting, trends in group accounts & rates encompassing occupancy, goals, product line and strategic sales goals.
- Monitored company-wide strategies and implemented revenue-focused tactics.
- Established analytical methods for measuring and forecasting demand and market conditions, identifying operational deficiencies, and developing data-driven pricing strategies.
Revenue Head
OYO Rooms
04.2020 - 03.2023
Manager - Business Development
OYO Rooms
08.2017 - 03.2020
Operations Head
OYO Rooms
01.2016 - 07.2017
Manager - Operations
OYO Rooms
11.2014 - 12.2016
Deputy Manager (Claims)
DLF Pramerica
07.2012 - 11.2014
- Examined claims to assess company liability, approve or deny claims, and negotiate settlements according to policy provisions.
- Collaborated with insurance agents to identify and resolve errors, rectify omissions, and investigate questionable issues.
- Processed over 1,000 claims during tenure.
- Provided policyholders with outstanding service, while successfully negotiating fair settlements and detecting fraudulent claims.
- Attained the most inspection appointments in 2013.
- Consistently surpassed monthly quota by achieving an average of 45 appointments (33% above target) per month.
- Consistently achieved an exceptional 94% quality rating in file and claims resolution, surpassing the departmental goal of 85%.
Assistant Manager (New Business)
DLF Pramerica
01.2011 - 07.2012
Branch Manager
Client Services (MetLife)
08.2008 - 01.2011
Education
B.Com. -
Delhi University
01.2008
Skills
- Sales & Marketing
- Business Development
- Revenue Generation
- Operations Management
- Strategic Planning
- Client Relationship Management
- Compliance
- Team Building & Leadership
- Key Account Management
- Vendor Management
- Stakeholder Communication
Accomplishments
- Awarded for achieving 99% accuracy in business operations.
- Secured the "Face of the Quarter" title for a duration of six months.
- The sales team was empowered to meet their targets and made significant contributions to the Hong Kong Heights contest.
- Qualified for the Dubai trip through the OND issuance contest.
- Qualified for the China trip through the JFM issuance contest.
- Excellency Award for issuing over 3 Crore in the last quarter of 2012.
Personal Information
Date of Birth: 05/27/1985
Languages
- English
- Hindi
Timeline
Regional Manager
Crofarm Agriproducts Pvt. Ltd
09.2023 - Current
Business Development Head
OYO Rooms
04.2023 - 09.2023
Revenue Head
OYO Rooms
04.2020 - 03.2023
Manager - Business Development
OYO Rooms
08.2017 - 03.2020
Operations Head
OYO Rooms
01.2016 - 07.2017
Manager - Operations
OYO Rooms
11.2014 - 12.2016
Deputy Manager (Claims)
DLF Pramerica
07.2012 - 11.2014
Assistant Manager (New Business)
DLF Pramerica
01.2011 - 07.2012
Branch Manager
Client Services (MetLife)
08.2008 - 01.2011
B.Com. -
Delhi University
Similar Profiles
Raunak RaoRaunak Rao
Senior Executive at crofarm agriproducts pvt ltdSenior Executive at crofarm agriproducts pvt ltd
Damian CoolahanDamian Coolahan
Production Operations Manager at Ridley AgriproductsProduction Operations Manager at Ridley Agriproducts
Arif AttarArif Attar
Assistant General Manager (Last Mile & Mid-Mile) at Otipy- CrofarmAssistant General Manager (Last Mile & Mid-Mile) at Otipy- Crofarm