Agnes Raja George

• Conceptualized and Launched the Brand De Moza in the year 2016
• spearheading brand growth at a CAGAR of 90% over the last 8 years in
• Exclusive Brand Stores, Large Format Retail Stores, Omni and Online markets in India and Internationally
• De Moza now employs over 800 people and has 700+ sales points.
• Created organization's mission and vision statements for use by employees.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Prepared annual budgets with controls to prevent overages.

Built a state-of-the art end-to-end retail planning and inventory optimization tool to help retailers manage cashflow effectively.

• Developed key operational initiatives to drive and maintain substantial business growth.
• Created and monitored promotional approaches to increase sales and profit levels.
• Maintained P&L and shouldered corporate fiscal responsibility.

• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Supported clients with business analysis, documentation, and data modeling.
• Created and developed detailed work plans to meet business priorities and deadlines.
• Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
• Integrated technology and business operations to identify targeted solutions to customer issues.

Reporting to the CEO to manage end-to-end retail planning and inventory management.

Heading a team of 30 people, which included demand planners, supply planners, and allocators.

Working with IT team in implementing best practice business processes and planning automation.

• Strategic Planning: Develop and implement long-term and short-term retail strategies to achieve business goals and growth targets.
• Financial Budgeting: Create and manage budgets for the retail department, ensuring financial goals are met and expenses are controlled.
• Category Planning: Oversee the planning of product categories, ensuring they align with customer demand, trends, and sales targets.
• Demand Planning: Analyze historical sales data and market trends to forecast demand for products and inventory needs.
• Inventory Management: Implement effective inventory management strategies to optimize stock levels, minimize carrying costs, and reduce stockouts.
• Profitability Control: Monitor and analyze the financial performance of retail operations to maximize profitability and efficiency.
• Management Reporting: Generate and present comprehensive reports to senior management, offering insights into retail performance, KPIs, and areas for improvement.
• Space Planning: Plan store layouts and product placements to enhance the customer shopping experience and maximize sales per square foot.
• Open-to-Buy Management: Develop and maintain open-to-buy plans to ensure inventory levels align with sales targets and budgets.
• Market Analysis: Stay updated on market trends, customer preferences, and competitor activities to adapt strategies accordingly.
• Collaboration with Buying and Merchandising: Coordinate with the buying and merchandising teams to ensure the right products are sourced, stocked, and presented in stores.
• Team Management: Lead a team of retail planners, analysts, and coordinators, providing guidance, coaching, and performance evaluations.
• Technology Integration: Implement retail planning software and systems to streamline processes and enhance decision-making.

• Men's Private Label, of business for Men's 7 in house brands which includes, Kappa (Italian
• Sports Wear Brand), Code, Club Hoppers, Fame Forever, Forca, Delure and
• Melange Men
• Managing a team of 30 from Design, Sourcing, Buying and Merchandising
• Increased the share of private label from 16% to 20% within a span of one year by adding innovative product ranges across brands
• Having good understanding of Product, Production and Marketing strategies helped to increased the business.

• Strategic Planning
• Financial Planning
• Merchandise Planning
• OTB Management
• Inventory Management

• Conducted interviews with key business users to collect information on business processes and user requirements.
• Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
• Improved business direction by prioritizing customers and implementing changes based on collected feedback.
• Analyzed open orders, backlog, and sales data to provide sales team with insights.
• Explained technical information in clear terms to non-technical individuals to promote better understanding.

• Responsible for men's apparel buying and merchandising for formal and semiformal categories, which included brands and private labels.

• And store operations andmerchandising for the first store of Lifestyle in Chennai
• Managing the team ofCCAs and the stock for Men's Wear.