AGNIBHA GHOSH
Kolkata
Summary
Dynamic and detail-oriented Market Research professional with 9+ years of experience at Tata Consultancy Services (TCS), including 4+ years in core Market Research roles spanning Automotive, Retail/FMCG industries. Expertise in designing and executing primary and secondary research, analyzing consumer behavior, evaluating strategic market trends, identifying opportunities, and supporting C-level decision-making.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Market Research & Business Consultant
Tata Consultancy Services
03.2025 - Current
- Company Overview: Post-MBA Role, Client: UK-based Retail Giant
- Conducted competitive and technology landscape analysis to evaluate alternatives to SAP for master data management.
- Delivered strategic recommendations using tools like SymphonyAI, and Azure Logic Apps for modernization of legacy systems.
- Collaborated with client’s M&S team to analyze consumer preferences and digital readiness.
- Created dashboards and reports to present actionable insights to client leadership.
- Post-MBA Role, Client: UK-based Retail Giant
Market Research Analyst – Manufacturing Business Group
Tata Consultancy Services
03.2021 - 03.2024
- Company Overview: TCS Digital Garage
- Spearheaded automotive market research across key clients, identifying product and marketing pain points across the value chain.
- Delivered industry-leading solutions.
- Created research briefs, finalized methodology, questionnaire design, sampling strategies, and vendor selection.
- Interpreted primary and secondary research findings into segmentation strategies, brand positioning, and product preferences.
- TCS Digital Garage
Market Research Analyst
Tata Consultancy Services
04.2020 - 03.2021
- Company Overview: TCS Market Research CoE
- Delivered competitive benchmarking and industry trend analysis for sales enablement and GTM planning.
- Designed surveys, interviews, and focused group discussions.
- Conducted secondary research through paid databases and whitepapers to validate hypotheses.
- Worked closely with Sales & Product Management to influence roadmap and market-fit.
- TCS Market Research CoE
Technology Analyst & Consultant
Tata Consultancy Services
07.2015 - 03.2020
- Led IT transformation initiatives, SAP S/4HANA cloud migrations, and data integration projects.
- Liaised with clients and stakeholders to understand business pain points and align IT strategy accordingly.
- Developed strong skills in data analytics, stakeholder management, and cross-functional collaboration.
Education
MBA -
Indian Institute of Management
01.2025
B.Tech - Information Technology
Kalyani Government Engineering College
01.2015
Skills
- Market Research
- Consumer Behavior Analysis
- Competitive Intelligence
- Primary & Secondary Research
- Research Briefs
- Questionnaire Design
- Trend Forecasting
- Industry Analysis
- Segmentation
- Strategic Insights
- Presentation & Reporting
- Excel
- PowerPoint
- Power BI
- Visio
- AI Tools
- Microsoft Power BI
- IT Infrastructure
- IT Integration
- Product Management
- Strategy
- Project Management
- Linux Administration
Certification
- Lean Six Sigma Black Belt (Govt. of India)
- CSPO (Certified Scrum Product Owner)
- AWS Solution Architect Associate
- IBM Certified in Generative AI, Data Science
- NVIDIA Prompt Engineering
- Azure Fundamentals (AZ-900)
Accomplishments
- Published whitepapers on digital adoption trends in manufacturing.
- Delivered internal workshops on research methodologies and digital strategy alignment.
- Won SOW worth $300,000 from a Fortune 500 client for insight-driven automation strategy.
- Multiple 'Star of the Month' and 'Contextual Master' awards in TCS.
- Received multiple appreciations from the clients and created long-term client relationships.
Interactions And Collaborations
- Collaborated with marketing, sales, product teams and heads for insights presentations
- Interfaced with international stakeholders and clients across geographies
Project Highlights
- Researched market opportunities and proposed Gen AI solutions for predictive vehicle maintenance and personalized after-sales communication.
- Identified opportunities and recommended Blockchain solutions for secure auto parts authenticity and battery lifecycle ESG tracking.
- Proposed Augmented Reality-based virtual car model visualization and personalization tool to enhance customer buying experience.
Timeline
Market Research & Business Consultant
Tata Consultancy Services
03.2025 - Current
Market Research Analyst – Manufacturing Business Group
Tata Consultancy Services
03.2021 - 03.2024
Market Research Analyst
Tata Consultancy Services
04.2020 - 03.2021
Technology Analyst & Consultant
Tata Consultancy Services
07.2015 - 03.2020
B.Tech - Information Technology
Kalyani Government Engineering College
MBA -
Indian Institute of Management
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