Summary
Overview
Work History
Education
Skills
Timeline

Mohd Ahfaz

Brand Advertising & Digital Marketing Professional
Bangalore,Karnataka

Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development.

Specialties: Brand Management, Digital Marketing, Positioning, Marketing communication

Overview

3
3
years of post-secondary education
13
13
years of professional experience

Work History

Director of Marketing & Operations

Cohora
Luxembourg, Luxembourg
09.2018 - Current
  • Developed company brand messaging, collateral materials, promotional strategies, and product commercialization.
  • Drove marketing efforts and created the positioning of myBataz in the influencer marketing space
  • Worked closely with teams to create, deploy and optimize effective campaigns which resulted in the increase in brand visibility and engagement by 200%
  • Fostered new business through networking and initiating communications with prospective clients via phone and email (5 POCs)
  • Implemented marketing strategies which resulted in the massive user base of 400000 and 30 brand partnership in the 1st year of launch
  • Spearheaded change management and strategic turnaround for company during significant restructuring, including reducing employees from 20 to 6 to cut losses by $120,000 annually.
  • Managed all aspects of business, including product development, sales, marketing, advertising and new product development.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Entrepreneur

Qi Group
Delhi, Delhi
03.2016 - 08.2018
  • Managed to generate the revenue of USD 1 million and over USD 4 million in group from the team spread out in 4 cities in India and 1 abroad.
  • Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
  • Managed recruitment, training and development for highly effective sales team.
  • Designed and implemented sales training program and documentation.

Associate Account Director

Dentsu Aegis Network
Gurgaon, Haryana
01.2011 - 03.2016
  • Worked in client servicing team to create targeted advertising strategies & brand communications for key clients.
  • Oversaw all marketing and communication operations across key accounts (Panasonic, Kao, Omron, Roca & Parryware)
  • Managed sales promotions and marketing strategies for major national campaigns (digital and ATL & BTL)
  • Created and launched a viral digital campaign for Omron India resulting in over 80% jump in sales and brand visibility
  • Designed marketing briefs, pitch presentations and marketing techniques utilizing digital marketing knowledge.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent brand communication.

Sr Account Executive

Ogilvy & Mather, Gurgaon
Gurgaon, Haryana
09.2010 - 01.2011
  • Oversaw all sales, marketing and distribution operations for Religare
  • Conducted market research, developed marketing strategies to capitalize on the emerging digital marketing trends
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Designed marketing briefs, Ideate with the creative team and be instrumental in the creative process.

Sr. Account Executive

Dentsu Aegis Network
Delhi, Delhi
03.2008 - 05.2010
  • Launched 360 degree pan-India advertising campaign for Aircel 3G, PocketInternet, Wi-Fi and other Value Added Service campaigns
  • Conducted market research, developed marketing strategies to capitalize on the emerging digital marketing trends
  • Designed marketing briefs, Ideate with the creative team and be instrumental in the creative process.
  • Overlook all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.

Advertising Intern

Rediffusion DYR
Gurgaon, Haryana
05.2007 - 03.2008
  • Assisted the daily operations of key accounts (Xerox, Amway and Purearth Infra)
  • Coordinate with the studio team and track the movement of daily deliverables.
  • Conducted market visits and reported the findings to implement in business

Education

BBA - Marketing

Dublin Institute Of Technology, Ireland
04.2005 - 03.2008
  • Majored in Marketing

Skills

B2Bundefined

Timeline

Director of Marketing & Operations - Cohora
09.2018 - Current
Entrepreneur - Qi Group
03.2016 - 08.2018
Associate Account Director - Dentsu Aegis Network
01.2011 - 03.2016
Sr Account Executive - Ogilvy & Mather, Gurgaon
09.2010 - 01.2011
Sr. Account Executive - Dentsu Aegis Network
03.2008 - 05.2010
Advertising Intern - Rediffusion DYR
05.2007 - 03.2008
Dublin Institute Of Technology - BBA, Marketing
04.2005 - 03.2008

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Mohd AhfazBrand Advertising & Digital Marketing Professional