Mohd Ahfaz
Brand Advertising & Digital Marketing Professional
Bangalore,Karnataka
Summary
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development.
Specialties: Brand Management, Digital Marketing, Positioning, Marketing communication
Overview
3
3
years of post-secondary education
13
13
years of professional experience
Work History
Director of Marketing & Operations
Cohora
Luxembourg, Luxembourg
09.2018 - Current
- Developed company brand messaging, collateral materials, promotional strategies, and product commercialization.
- Drove marketing efforts and created the positioning of myBataz in the influencer marketing space
- Worked closely with teams to create, deploy and optimize effective campaigns which resulted in the increase in brand visibility and engagement by 200%
- Fostered new business through networking and initiating communications with prospective clients via phone and email (5 POCs)
- Implemented marketing strategies which resulted in the massive user base of 400000 and 30 brand partnership in the 1st year of launch
- Spearheaded change management and strategic turnaround for company during significant restructuring, including reducing employees from 20 to 6 to cut losses by $120,000 annually.
- Managed all aspects of business, including product development, sales, marketing, advertising and new product development.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Entrepreneur
Qi Group
Delhi, Delhi
03.2016 - 08.2018
- Managed to generate the revenue of USD 1 million and over USD 4 million in group from the team spread out in 4 cities in India and 1 abroad.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Managed recruitment, training and development for highly effective sales team.
- Designed and implemented sales training program and documentation.
Associate Account Director
Dentsu Aegis Network
Gurgaon, Haryana
01.2011 - 03.2016
- Worked in client servicing team to create targeted advertising strategies & brand communications for key clients.
- Oversaw all marketing and communication operations across key accounts (Panasonic, Kao, Omron, Roca & Parryware)
- Managed sales promotions and marketing strategies for major national campaigns (digital and ATL & BTL)
- Created and launched a viral digital campaign for Omron India resulting in over 80% jump in sales and brand visibility
- Designed marketing briefs, pitch presentations and marketing techniques utilizing digital marketing knowledge.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent brand communication.
Sr Account Executive
Ogilvy & Mather, Gurgaon
Gurgaon, Haryana
09.2010 - 01.2011
- Oversaw all sales, marketing and distribution operations for Religare
- Conducted market research, developed marketing strategies to capitalize on the emerging digital marketing trends
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Designed marketing briefs, Ideate with the creative team and be instrumental in the creative process.
Sr. Account Executive
Dentsu Aegis Network
Delhi, Delhi
03.2008 - 05.2010
- Launched 360 degree pan-India advertising campaign for Aircel 3G, PocketInternet, Wi-Fi and other Value Added Service campaigns
- Conducted market research, developed marketing strategies to capitalize on the emerging digital marketing trends
- Designed marketing briefs, Ideate with the creative team and be instrumental in the creative process.
- Overlook all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
Advertising Intern
Rediffusion DYR
Gurgaon, Haryana
05.2007 - 03.2008
- Assisted the daily operations of key accounts (Xerox, Amway and Purearth Infra)
- Coordinate with the studio team and track the movement of daily deliverables.
- Conducted market visits and reported the findings to implement in business
Education
BBA - Marketing
04.2005 - 03.2008
- Majored in Marketing
Skills
B2BBrand ManagementMarketing CommunicationsSales
Campaign management
Brand development
Marketing and advertising
Online marketing
Communication and writing skills
Marketing strategy
Timeline
Director of Marketing & Operations - Cohora
09.2018 - Current
Entrepreneur - Qi Group
03.2016 - 08.2018
Associate Account Director - Dentsu Aegis Network
01.2011 - 03.2016
Sr Account Executive - Ogilvy & Mather, Gurgaon
09.2010 - 01.2011
Sr. Account Executive - Dentsu Aegis Network
03.2008 - 05.2010
Advertising Intern - Rediffusion DYR
05.2007 - 03.2008
Dublin Institute Of Technology - BBA, Marketing
04.2005 - 03.2008