AHMED FARAZ
Summary
Currently working as Business Development Manager with Hansa group, they have in-house manufacturing unit in Moradabad and Delhi, they have robust market hold in Sweden, UAE, US and EU market.
Previously worked with Indiska 1901 AB, a Sweden based liaison office in Delhi. Indiska has more than 60 stores and online presence across Scandinavian Countries (Sweden, Finland, Denmark, Norway)
Previously worked with The Goodearth Company (A unit Of Eicher Good earth Pvt Ltd) it is one of the premier luxury retail brands based in India and overseas.
My area of expertise is Hard Goods, Furniture, Lighting, table ware and decorative from Product development till dispatch, supported by strong knowledge of manufacturing process, testing, quality control system, product development, and sourcing.
Overview
21
21
years of professional experience
Work History
Business Development Manager
Hansa Group (Hansa Int'l and Surisons)
03.2025 - Current
- Identify and develop new business opportunities in international and domestic markets.
- Build and maintain strong relationships with B2B clients, importers, distributors, architects, and interior designers.
- Attend trade shows, exhibitions, and buyer meets to generate leads and close deals.
- Prepare business proposals and conduct negotiations.
- Drive innovation by staying updated with global design and trend forecasts.
- Suggest material and finish combinations suitable for different market needs.
- Manage export documentation, compliance, and coordination with logistics and freight partners.
- Work closely with international clients to ensure timely delivery and product satisfaction.
- Prepare product costing, pricing strategies, and budgeting plans.
- Monitor cost control, optimise profitability, and ensure competitive pricing in each target market.
- Oversee quality control processes to meet international standards.
- Coordinate with the production and QC teams to resolve product quality issues.
- Analyse consumer behavior and competitor activities to identify emerging trends.
- Present strategic insights and recommendations for market expansion.
- Oversee production planning & execution, Track daily output vs target
- Minimize production delays and troubleshoot issues causing bottlenecks.
- Create and maintain T&A calendar and break down the entire order process into actionable timelines.
- Track order lifecycle from order confirmation → raw material sourcing → sampling → bulk production → shipment
- Coordinate with multiple departments sampling, merchandising, production, and logistics.
QA Technician- Hardgoods
INDISKA 1901 AB
09.2015 - 03.2025
- Work closely with buying team and support in sourcing, product development.
- Ensuring products are safe and meet the legal requirements as per EU guidelines.
- Secure product risk assessment is done with the supplier and communicated to the suppliers and business developers.
- Ensure that samples are correctly assessed, certified, and approved for the bulk production.
- Co-ordination with the Testing labs, Intertek & TUV Rhineland Etc for lighting and FMC testing.
- Responsible for working with suppliers to choose production friendly operations, product material, capability, and product quality by doing pre-production meetings.
- Carry out factory pre-audit visits to review the factory’s capability, suitability, and capacity.
- Carry out return and complaints analysis, including investigating specific quality issues.
- Identifying risk, root cause and putting in place corrective actions and future’s preventative measures where necessary.
- Suggest product development alternatives that ensure better quality and lower cost.
- Ensure product development at the right vendor, keeping their strength and weakness in mind.
- Monitor all failed inspections and to ensure that recommended actions are being implemented.
Assistant Quality Manager
THE GOOD EARTH COMPANY
01.2012 - 07.2015
- Company Overview: A unit Of Eicher Good earth Pvt Ltd, it is one of the premier luxury retail brands based in India and overseas.
- Arrange and conduct PP meeting with the vendors to forecast production related constrains and communicate preventive actions.
- To schedule and execute onsite and ware-house inspections and to generate their reports.
- Based on criticality of product, recommend T & A plan to achieve timely production.
- Issue corrective action plan to the vendors that do not meet to the set standard and review the same within the given time period.
- Evaluating a vendor comprising the entire process route covering, raw material, production, system and innovation.
- Monitor the periodic reports (Vendor Performance, Control Charts, Root Cause Analysis, CAPA, etc)
- A unit Of Eicher Good earth Pvt Ltd, it is one of the premier luxury retail brands based in India and overseas.
Production & Quality Head
METAL SMITH
12.2009 - 11.2012
Asst. Quality Manager
ZAKARIA SHAHID INDUSTRIES
10.2008 - 11.2009
QA and Product Merchandiser
ARTS & CRAFTS VALLEY
09.2004 - 10.2008
Education
PGDBM -
Punjab Technical University
01.2010
B-Com -
MJP Rohilkhand University
01.2003
Skills
- Detail-oriented approach
- Analytical problem solving
- Maintains composure in challenging situations
- Proficient in task management
Languages
English
Hindi
Urdu
Overview
Indiska Magasinet AB, Delhi, India, Sweden based liaison office with more than 60 stores and online presence across Scandinavian Countries (Sweden, Finland, Denmark, Norway), The Goodearth Company (A unit Of Eicher Good earth Pvt Ltd), One of the premier luxury retail brands based in India and overseas.
Knowledge And Exposure
In depth knowledge of product manufacturing, Metal, Wood, Glass, Ceramics, Candles, Paper etc., Knowledge about different directives for electricals,food contact materials and furniture testing. Visiting factories for process evaluation and update knowledge about machineries, operations and supporting processes. Conversant with all stages of inspections pilot to final random inspections., Able to identify capable suppliers, manufacturers, and exporters of Metal, Wood, Glass, Ceramics, Candles, Paper, and electronic components for lighting etc., Having product development knowledge and basic structure of costing., Good in internal and external customer communication, coordination with T&A and other merchandising aspects.
Disclaimer
This is to certify that above information is true and best of my knowledge.
Personal Information
Timeline
Business Development Manager
Hansa Group (Hansa Int'l and Surisons)
03.2025 - Current
QA Technician- Hardgoods
INDISKA 1901 AB
09.2015 - 03.2025
Assistant Quality Manager
THE GOOD EARTH COMPANY
01.2012 - 07.2015
Production & Quality Head
METAL SMITH
12.2009 - 11.2012
Asst. Quality Manager
ZAKARIA SHAHID INDUSTRIES
10.2008 - 11.2009
QA and Product Merchandiser
ARTS & CRAFTS VALLEY
09.2004 - 10.2008
B-Com -
MJP Rohilkhand University
PGDBM -
Punjab Technical University
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