Ahmed Khan
Mumbai
Summary
To achieve a leadership role in sales, marketing, and distribution channels by implementing technology, impactful innovation, and people development initiatives in a progressive organization.
Business with over 15 years of rich and varied experience across intensively competitive, consumer-facing industries like Telecom, Hospitality, and Real Estate. Adept at conceptualizing and executing 360-degree strategies to achieve desired targets, as well as setting up and managing multi-distribution businesses, achieving results, and creating new business opportunities. Formulating competitive go-to-market strategies for different segments, and reviewing the outcomes corresponding to the market needs. Problem solver and thought leader who constantly challenges the obvious, innovates, and generates ideas that can be executed to success. Strategic thinker with a maverick style of management, zooming into details without ever losing sight of the big picture. As a key business stakeholder, I am the repository of learning for future opportunities on which the business will lean for the development of business strategies.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Residential Sales Head – Runwal City Centre
Runwal Developers
12.2020 - Current
- Leading real estate developer in Mumbai with a portfolio of over 65 projects.
- Responsible for revenue generation, go to market strategies and market intelligence across Central Suburbs & Mumbai Region
- In my current portfolio, I have a mix of under-construction and near-ready inventories ranging from 1.25 Cr to 7 Cr that span the luxury to ultra-luxury segment in central Mumbai.
- This roughly encompasses over 1,800 crores worth of inventory.
- Heading: Closing, Sourcing, Referral, and Loyalty Vertical with a team size of 18 skilled Sales Managers and 3 Team Leaders, ensuring training, enhanced productivity, motivating, and mentoring, thereby averaging over 60 crores in revenue monthly.
- Collaborating with the Sourcing Vertical to augment channel engagement activities, such as formulating a Business Plan, regular CP meetings, training, and site sampling, as well as the Ladder and AOP plan for effective business flow, resulting in CP business increasing from 40% to 53%.
- Imparting regular training to the pre-sales team on the new launch, sustenance, handling new inquiries, and driving qualified prospects to the site, increasing walk-ins and revisits, and yet ensuring revenue increment from 3% to 6%.
- Collaborating with the Referral and Loyalty team for engagement activities, increasing visibility, cultivating a sense of pride among homeowners, and influencing them to generate fresh business, which today is 23% of the total business.
- Have successfully increased revenue, enhanced the productivity of sales managers, increased and strengthened the distribution network of channel partners, and onboarded the referral and loyalty team.
- FY-2000-21 revenue of 400 crores.
- FY 2021-22 revenue of 970 crores.
- FY 2022-23 revenue of 780 crores.
- FY 2023-24 revenue of 890 crores
Deputy General Manager
Radius Developers
04.2018 - 11.2020
- Company Overview: A brain child of Mr
- Sanjay Chhabria who has been instrumental in the Commercial and Residential Real Estate in Mumbai for last 27 years
- Radius has 21 projects with a potential development of over 35 million sq
- Ft
- Responsible for Ideating & Executing Channel Sales & Presales & Loyalty Campaign for designated sites
- Nurturing channel relationship & evolving them into anchor channel partners
- Inducting fresh channel partners, engaging them & hand holding towards activation’s & transactions
- Strategizing various ATL & BTL activities, analyzing the impact, reviewing the mechanism continuously
- Spear Heading Business Strategies & Go-to Campaigns for all verticals
- Conducting workshops to enhance skill sets within team & facilitate ownership
- Collaborating with customer experience team & incubating relationships with already booked clients to further promote the product & nurture loyalty sales
- Keeping abreast of market trends to obtain intelligence reports regarding competition & facilitating the formulation of strategies to counter competition
- Spear heading quarterly customers, prospect meet to improve relationship & enhance confidence in brand
- Reviewing walk-ins with closing & sourcing team to augment productivity
- Organizing road shows through channel partners in upcountry territory
- A brain child of Mr
- Sanjay Chhabria who has been instrumental in the Commercial and Residential Real Estate in Mumbai for last 27 years
- Radius has 21 projects with a potential development of over 35 million sq
- Ft
Business Unit Head
Mahindra Holidays & Resorts (I) Ltd.
01.2014 - 01.2018
- Company Overview: Mahindra Holidays & Resorts India Ltd
- Led a team of over 50 associates at different levels, tasked with the development of marketing and selling across product segments and markets, with path-breaking innovation and a constantly evolving environment.
- Increased indirect business by 150% by onboarding channel partners to garner more revenue without impacting the fixed cost, adding to the profitability.
- Responsible for 125+ units monthly, driving year-over-year growth, productivity enhancement, referral sales, input tracking, training, nurturing future leaders, and sales conversions.
- Awarded the Champs Elite Award six times in FY 2014-2016 by the Chief Sales Officer for the highest sales pan-India among all Business Units.
- Chosen for the prestigious 'Harvard Managing Others I Program' to drive business excellence.
- Regional anchor for the West Zone to drive pilots based on the strategic foresight of the company.
- Played a key role in developing a new model named the Business Associate Model (FY 14-15): an alternate way of generating sales – Channel Sales Method.
- Center of Excellence (Q1, FY 16-17): Complete responsibility for training, mentoring, and development of the sales force to improve overall productivity month on month.
- Company-owned outbound sales model, CDSO Next (FY 14-15): Creating awareness in the market for new customer acquisition, thus increasing the sales volume by introducing various alternate sales channels.
- Change Agent for Territory Development in Rajasthan (FY 13-14): Creating awareness in the market for new customer acquisition, thus increasing the sales volume by introducing various alternate sales channels.
Senior Manager Sales
Mahindra Holidays & Resorts (I) Ltd.
01.2012 - 01.2014
- Instrumental in identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability and enhance revenue
- Augmented Business from 40 Units to 100 Units in 2 years with a help of 2 Team Managers, 12 Direct Sales Managers & 20 Co-executives across verticals
- Actively involved in marketing by incorporating emerging techniques & leveraging them for quality acquisition, exploring new markets proactively, distribution management to garner additional revenue
- Appointed Territory Development SPOC for Rajasthan: Increased revenue generation in Jaipur by improving the strategy with existing sales setup by 200% for a span of 6 months consistently & increased the spread to other territories in Rajasthan
- Esteemed member of the West Zone Executive Committee bringing continuous improvement to processes impacting acquisition & functionality across departments
Manager Sales
Mahindra Holidays & Resorts (I) Ltd.
01.2009 - 01.2012
- Exploring business potential, opportunities, and clientele to secure profitable business volumes with a sustainable strategy.
- We were able to deliver consistent 50% year-over-year growth, with continuous innovation leading to a larger business volume.
- Awarded the No. 1 Country Manager in 2012 for delivering the highest revenue of 38 Cr.
Holiday Specialist
Mahindra Holidays & Resorts (I) Ltd.
01.2003 - 01.2009
- Direct sales specialist interfacing with customers to generate quality business from HNI contacts for the company.
- Delivered a record-breaking 104 lacs in a single month, even during the 2009 slowdown.
- Part of the most prestigious Centurion Club for garnering business of more than 100 lakhs in a month.
Education
Bachelor of Commerce -
Skills
- Sales strategy
- Market analysis
- Channel development
- Sales coaching
- Sales operation
- Revenue growth
Hobbies and Interests
- Experiments in Cooking
- Flowers & Floral arrangements
- Exploring less traveled locations
- Sweating it out with Badminton
- Student of Equity Market
Personal Information
Date of Birth: 10/01/83
Certification
Harvard ManageMentor
Languages
English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Intermediate (B1)
B1
References
References available upon request.
Timeline
Residential Sales Head – Runwal City Centre
Runwal Developers
12.2020 - Current
Deputy General Manager
Radius Developers
04.2018 - 11.2020
Business Unit Head
Mahindra Holidays & Resorts (I) Ltd.
01.2014 - 01.2018
Senior Manager Sales
Mahindra Holidays & Resorts (I) Ltd.
01.2012 - 01.2014
Manager Sales
Mahindra Holidays & Resorts (I) Ltd.
01.2009 - 01.2012
Holiday Specialist
Mahindra Holidays & Resorts (I) Ltd.
01.2003 - 01.2009
Bachelor of Commerce -
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