I've spent the last 3 years figuring out what actually moves the needle in GCC digital marketing not just running campaigns, but understanding why some work and others don't.At CouponzGuru UAE, I managed affiliate partnerships with 50+ brands including Noon and Amazon.ae, ran paid campaigns across Meta and Google, and did the SEO work that got 20+ brand pages into Google's Top 5. A lot of that growth came from working in both English and Arabic something that genuinely changes how you approach content and targeting in this region.I've handled the full stack: affiliate program management via ArabyAds and Optimise Media, keyword research, on-page SEO, Meta Ads, email/push campaigns, and weekly analytics reporting using GA4, GSC, and SimilarWeb. I also ran a D2C fashion brand's entire digital presence from scratch Meta Ads, Instagram, WhatsApp, YouTube, even customer operations which gave me a commercial understanding that goes beyond just marketing.Right now I'm based in Doha with a transferable NOC and actively looking for the right opportunity ideally a performance marketing, affiliate, or digital growth role where I can work on real problems with a team that takes their data seriously.Curious about what I've actually built? My full portfolio is linked below it's worth 2 minutes of your time.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Affiliate Marketing & Digital Operations Executive
CouponzGuru.com
11.2023 - Current
Managed the full affiliate marketing operation for CouponzGuru's UAE/GCC platform - from partner sourcing to campaign execution to weekly performance reporting.
Sourced and onboarded 50+ brand affiliate programs across GCC including Noon, Amazon.ae, and major FMCG and fashion retailers, growing our active partner base consistently over 18+ months
Ran affiliate campaigns through ArabyAds, Optimise Media, and DCM - tracked panel data weekly and used those insights to shift budget toward top performers, which improved conversion efficiency by around 30%
Got 20+ brand store pages ranking in Google's Top 5 through Arabic keyword research and on-page SEO - this meaningfully reduced how much we spent on paid acquisition
Ran Meta Ads campaigns for GCC peak seasons (Ramadan, White Friday, National Day) - one campaign hit 20+ sales in 7 days from a standing start
Created and maintained bilingual (English/Arabic) content: landing pages, coupon copy, and promotional posts built around GCC search intent
Built weekly performance dashboards using Google Analytics, GSC, and SimilarWeb; shared findings with the team and used them to shape the following week's priorities
Mentored one junior team member on SEO processes and content workflows
Freelance Digital Marketing Consultant
Modest Fashion Abayas & Hijabs
09.2024 - 12.2024
Took on a D2C modest fashion startup as a solo consultant and ran their entire digital operation no team, no agency, just end-to-end ownership from content to customer service.
Planned and launched Meta Ads targeting women 18-35 interested in modest fashion and Islamic lifestyle generated 20+ leads on a Rs 700 test budget with Rs 2,000 ROI returned within 3 days
Directed and organised product shoots, producing all visual assets used across ads and organic social
Grew the brand's Instagram and Facebook presence from zero, managing content calendars and posting consistently
Built and ran a WhatsApp community from scratch used it for product drops, customer engagement, and order updates
Managed the brand's YouTube channel: scripted, uploaded, and optimised videos for search discoverability
Handled order management and delivery coordination alongside marketing gave me a grounded view of how marketing connects to actual business operations
Education
Bachelor of Business Administration - Computer Application
Savitribai Phule Pune University
04.2023
High School Education - Computer Science
Anglo Urdu High School
India
03.2020
Nirmala Convent School
08.2018
Skills
Amazon Seller Central
Flipkart Seller Hub
Meesho
Certification
AI Tools Workshop
Power BI Workshop
AI-Powered Performance Ads Certification
Google Search Console: #1 SEO Tool To Track SEO
Portfolio
Portfolio
Title
Social Media Executive | Marketing Professional | SEO
Especialista en marketing digital at Boox - Agencia Creativa y Marketing DigitalEspecialista en marketing digital at Boox - Agencia Creativa y Marketing Digital