Ahmed Zaid Hashmi
Digital Marketing
Bangalore
Summary
Experienced growth marketer implementing data-driven strategies to drive growth across digital marketing channels such as SEO, content marketing, and performance marketing. Demonstrated success in increasing revenue pipelines through effective lead acquisition and boosting brand visibility with innovative marketing strategies.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Growth Marketer – Demand Generation
Netcore cloud
09.2022 - Current
- Drove a 2.5x revenue pipeline increase through content marketing, SEO, and performance marketing, boosting lead acquisition and SERP rankings.
- Partnered with stakeholders and agencies to deploy multi-platform content, enhancing brand engagement.
- Implemented targeted inbound strategies via content, SEO, chatbots, and email, contributing 1.7x to revenue growth.
- Executed & optimized performance marketing campaigns for Google ads.
- Created and distributed lead magnets, driving website traffic and downloads.
- Defined content processes, leading to a 6x rise in impressions, 9x increase in clicks, and 116% organic traffic growth.
- Optimized 300+ keywords, securing high-quality backlinks and ranking 50+ keywords on page one of SERPs.
- Onboarded global chatbot and crafted content playbooks, contributing 10% to overall revenue.
- Led CRO initiatives with A/B testing and analytics, improving conversion rates by 60% in six months.
- Monitored KPIs to evaluate growth initiatives and reported campaign performance.
- Awarded Star Performer for leadership, ownership, and leading cross-functional projects.
Account Manager
Qrius creative Labs (formerly “the indian economist”)
10.2021 - 09.2022
- Managed content (blogs, videos, podcasts), boosting monthly revenue by 25% in 7 months and adding 3 clients with ~3x growth.
- Awarded the best digital content for most consistent excellence in digital publishing 2022 by IAMAI
- Led a team of writers, editors, and artists, driving results through strategic delegation.
- Monitored performance metrics to optimize deliverables and fuel business growth.
- Created content libraries and developed course materials, including text, videos, and podcasts.
Branch Manager
shriram general insurance
08.2020 - 10.2021
- Achieved business revenue targets, exceeding quota by 23% in FY2020 as compared to FY2019
- Tracking business performing metrics for all branches and have reviews against assigned targets
- Proved an unwavering commitment to bank partners maintaining premium service levels
Sales Manager
icici prudential life insurance
05.2019 - 08.2020
- Managed and led a team of 4 sales executives
- Surpassed sales goals by 19% in 2019
- Managed daily operations of bank partner services leading to ~20% increase in revenue monthly
- Planned & executed sales campaigns with partners to increase sales leading to profitable growth
Sales & Marketing executive
max healthcare
07.2015 - 05.2017
- SEM: Launched Google Ad Campaigns on Search, GDN & Facebook for Lead and Revenue Generation Across Various Categories
- Workflow Lead: Spearheaded Query Management for Swift TAT and Improved Conversions
- Website Development: Optimized Content and Features Via CMS, Boosting SEO And Google Search Rankings
- Branding & Communication: Supported Hospitals with BTL Strategies; Collaborated with Agencies for Marketing Creatives Like Banners, Standees, And Flyers
- Social Media: Tripled Linkedin Followers Organically In 3 Months Through Strategic Branding and Content Promotions
Tax Analyst
Ernst & Young
06.2014 - 06.2015
- Responsible For Preparing U.S Tax Returns from Data and Raw Material Provided by Clients
- Calculate and file local, state and federal taxes as per the US tax laws and compliance with changes
- Extra Miler Award (E&Y)- For Going Beyond the Assigned Duties and Delivering Before Deadlines And Top-Notch Client Service
Education
MBA - Marketing
Symbiosis Institute of Business Management
Hyderabad, India 04.2017 - 01.2019
Skills
GA4, GSC
Pardot, Salesforce, Microsoft Clarity
SEMRush, Ahrefs, Copywriting
Content marketing
CRM & Performance Marketing
Google Ads, Conversion rate optimization
Wordpress
Project Management, Clickup, Notion
Product marketing
Generative AI & LLMs
Microsoft Excel, Word, Powerpoint
Lead conversion
Timeline
Growth Marketer – Demand Generation
Netcore cloud
09.2022 - Current
Account Manager
Qrius creative Labs (formerly “the indian economist”)
10.2021 - 09.2022
Branch Manager
shriram general insurance
08.2020 - 10.2021
Sales Manager
icici prudential life insurance
05.2019 - 08.2020
MBA - Marketing
Symbiosis Institute of Business Management
04.2017 - 01.2019
Sales & Marketing executive
max healthcare
07.2015 - 05.2017
Tax Analyst
Ernst & Young
06.2014 - 06.2015