Ahsan Raza
Varanasi,U.P.
Summary
Result-driven professional with over 17 years of experience in Sales & Marketing and Business Development
Impacted organisation profitability through effective strategic and tactical management decisions and new business development
Developed and deployed quarterly and annual plans, programs and policies for company Sales Managers; backed all cross-company sales objectives such as budgets preparation, forecasting of sales targets, and so on
Planned, formulated and implemented marketing strategies and promotions to increase market penetration and to drive revenue and profitability by maximizing sales
Remaining on the cutting-edge, driving new business through key accounts and establishing strategic partnerships & dealer relationships to increase channel revenue
An enterprising leader with skills in leading personnel towards accomplishment of common goals
Overview
21
21
years of professional experience
Work History
Regional Sales Manager
ALPHA RADIOS PVT LTD
01.2021 - Current
- Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
- Responsible for the performance and development of the Account Executives.
- Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
- Initiates and coordinates development of action plans to penetrate new markets.
- Assists in the development and implementation of marketing plans as needed.
- Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executives sales and activity performance.
- Provides timely feedback to senior management regarding performance.
- Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
- Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives.
- Creates and conducts proposal presentations and RFP responses.
- Assists Account Executives in preparation of proposals and presentations.
- Controls expenses to meet budget guidelines.
- Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
- Recruits, tests, and hires Account Executives based on criteria agreed upon by senior management.
- Area of Operations: ( I KALL MOBILE )
- JOB PROFILE- Channel Management.
- Micro/Dealer relationship.
- Distributors sales force management.
- Rural Distri. Expansion through advertisement and merchandising.
- Check market demand of a product.
- Generate sales orders, deliveries & collection merchandising.
- Prominent growth in the sales achieved.
STATE HEAD
ALPHA RADIOS PVT LTD
01.2021 - 06.2023
- Engaged in offline sales channel setup.
- After sales service setup for all verticals of the company.
- Engaged in institutional sales of Tablet business.
- Area of Operation: East U.P.( IKALL MOBILE )
- Highlights: Established channel within assigned time period.
- Developed upcountry dealer and service appointment strategies / established new set-ups for expanding business.
State Head
OTHO International
07.2017 - 01.2021
- Engaged in brand launch and appointment of Distributors as per the business plan.
- Monitoring & analyzing competitor activities and accordingly developing plans for increasing the revenue for the organization.
- Leading four verticals of the company Mobiles, Led Tv, Lightning and Limited warranty mobiles.
- Area of Operation: East U. P.
- Highlights: Established channel within one month and generated 1cr revenue.
- Developed upcountry dealer appointment strategies / established new set-ups for expanding business.
Area Sales Manager
LAVA INTERNATIONAL LIMITED
01.2010 - 07.2011
- Engaged in brand launch and appointment of Distributors as per the business plan.
- Monitored & analyzed competitor activities and accordingly created & implemented plans for increasing the revenue for the organization.
- Managed selection & appointment of the Sales Team.
- Area of Operation: EAST U. P. (Varanasi.)
- Highlight: Successful in establishing 1 C&F and 8 MD’s for Varanasi Zone channel in 1 month.
Ares Sales Manager
HI-TECH CELLPHONE PVT LTD
10.2015 - 07.2017
- Managing selection & appointment of Distributors as per the business requirement.
- Monitoring & analyzing competitor activities and accordingly developing plans for increasing the revenue for the organization.
- Leading, appointing & supervising ISD Team.
- Area of Operation: EAST U.P.Varanasi Allahabad and Gorakhpur
- Highlights: Delivered 50% sellout growth and 40% placement within the assigned geographical zone.
- Developed upcountry dealer appointment strategies / established new set-ups for expanding business.
Ares Sales Manager
ARISE INDIA LIMITED
07.2011 - 10.2015
- Managing selection & appointment of Distributors as per the business requirement.
- Monitoring & analyzing competitor activities and accordingly developing plans for increasing the revenue for the organization.
- Leading, appointing & supervising Sales Team.
- Area of Operation: EAST. U. P. ( Varanasi Allahabad Zone)
- Highlights: Recognized for exceeding targets by INR 80 Lakhs (year-year); received family trip to GOA in recognition of the same.
- Delivered 20% YOY growth and 35% sales target for FY 14/15 within the assigned geographical zone.
- Played a key role in adding new revenue streams by (creating more billing points).
- Developed upcountry distributer appointment strategies / established new set-ups and managed distributer appointment for upcountry market for expanding business.
Territory sales Manager
BHARTI AIRTEL LIMITED
01.2005 - 10.2007
- Area of Operation: EAST U. P. VARANASI
Territory Sales Manager
Reliance Communication
08.2008 - 01.2010
- Created & implemented: Plans for brand launching.
- Schemes & strategies for increasing the sales of 40%.
- Conducted research for analyzing new market trend at disturbed area Varanasi and Allahabad which competitors followed.
- Organized trainings & different programs for the field staff for improving their skills and motivated them to achieve the set targets on time.
- Managed sales, logistics and different services for ensuring smooth operations.
- Area of Operation: EAST. U. P. ( Varanasi )
Territory Sales Manager
IDEA CELLULAR LIMITED
10.2007 - 08.2008
- Steered efforts in increasing the sales by 50% by established new sales channel.
- Merit of securing 75% placement of Reliance Deta Card by appointing distributer at every district.
- Created & implemented extensive distribution plan of action that helped in achieving & exceeding the set sales targets of 30% month-on-month.
- Area of Operation: East. U.P. Varanasi Zone
Education
Graduation - B. A
Purvanchal University
M.B.A. - undefined
S.M.U.
08.2025
Basic Course of Computers - Office, internet and networking
Skills
- Sales & Marketing
- Business Development
- Strategic Planning
- Manpower Management
- Costing & Budgeting
- Client Relationship Management
- Revenue Generation
- Team Building & Leadership
- Recruitment & Selection
Languages
English
Hindi
Personal Information
Date of Birth: 1984-07-03
Timeline
Regional Sales Manager
ALPHA RADIOS PVT LTD
01.2021 - Current
STATE HEAD
ALPHA RADIOS PVT LTD
01.2021 - 06.2023
State Head
OTHO International
07.2017 - 01.2021
Ares Sales Manager
HI-TECH CELLPHONE PVT LTD
10.2015 - 07.2017
Ares Sales Manager
ARISE INDIA LIMITED
07.2011 - 10.2015
Area Sales Manager
LAVA INTERNATIONAL LIMITED
01.2010 - 07.2011
Territory Sales Manager
Reliance Communication
08.2008 - 01.2010
Territory Sales Manager
IDEA CELLULAR LIMITED
10.2007 - 08.2008
Territory sales Manager
BHARTI AIRTEL LIMITED
01.2005 - 10.2007
Graduation - B. A
Purvanchal University
M.B.A. - undefined
S.M.U.
Basic Course of Computers - Office, internet and networking
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