Airene Guha
Content Writer
Kolkata,WB
Summary
Creative and detail-oriented Content Writer with 9+ years of experience, specializing in diverse content creation, editing, and research. Skilled in Microsoft Office, effective multitasking, and remote collaboration. Passionate about storytelling, mental health advocacy, and continuous skill improvement. Positive, organized, and committed to achieving team goals with a love for K-pop, romance fiction, and culinary exploration.
Overview
5
5
years of professional experience
Work History
Content Writer
7Graus | Freelance Content Writer
1 2022 - Current
- Part of the Calendarr-EN team, responsible for creating, editing and publishing relevant content
- Curating content that are user-focused and answer their queries
- Added alt image tags to increase SEO presence
- Strengthened content by thoroughly editing and proofreading content several times prior to submission
- Created, edited, and optimized several pages of evergreen content to improve SEO ranking for specific keywords
- Completed thorough research into assigned topics
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Provided writing support in fast-paced environment for variety of public-facing materials
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
- Utilized feedback from colleagues to improve content quality.
Content Writer
Klizo Solutions
01.2021 - 11.2021
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Performed keyword research to optimize content for SEO.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
Content Writer
Blogger|Freelancer
07.2014
- Met with content editors to plan post subjects and publishing schedules
- Created dynamic graphics to accompany blog posts
- Maintained aesthetics of blog through images and troubleshooting issues
- Implemented SEO strategies to optimize web content for search engines
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog
- Published regular pieces on beauty and lifestyle to blog
- Researched creative topics to write, edit and create layouts for new articles and features
- Connected and interacted with readers via email or message boards to address needs and ideas of audience
- Managed competing deadlines with efficiency
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services
- Developed and pitched story ideas to editors.
Content Writer
Avante-Garde Technologies
07.2019 - 10.2020
- Researching and Creating SEO-friendly content on given topics and keywords
- Wrote and edited high-quality content under deadline pressure with authentic approach
- Repurposed and optimized existing content for use in different mediums
- Customized brand message to reach and capture target audience interest and drive engagement
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Volunteer Writer
Https://www.popmachinemedia.com/
01.2024 - Current
- Brainstormed ideas to create useful content for clients.
- Developed creative copy for advertising campaigns that resonated with target audiences and drove sales growth.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Generated ideas for new content series or formats based on audience interests and market trends.
Education
Bachelor of Science - Biology
Calcutta University
Kolkata, India 04.2001 -
Graduated 10+2 ISC Examinations - undefined
Pearls Of God
Graduated ICSE Examinations - undefined
Pearls of God
Skills
Creative Writing
Timeline
Volunteer Writer
Https://www.popmachinemedia.com/
01.2024 - Current
Content Writer
Klizo Solutions
01.2021 - 11.2021
Content Writer
Avante-Garde Technologies
07.2019 - 10.2020
Content Writer
Blogger|Freelancer
07.2014
Bachelor of Science - Biology
Calcutta University
04.2001 -
Content Writer
7Graus | Freelance Content Writer
1 2022 - Current
Graduated 10+2 ISC Examinations - undefined
Pearls Of God
Graduated ICSE Examinations - undefined
Pearls of God
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