AISHWARYA CM
Bengaluru
Summary
Digital Marketing Professional with 6+ years of experience driving performance marketing, retention strategies, and CRM automation in ecommerce and fintech. Skilled in full-funnel campaign execution, user segmentation, A/B testing, and cross-platform performance tracking. Proven ability to increase user engagement, optimize costs, and support business growth through data-driven marketing.
Overview
8
8
years of professional experience
Work History
Growth Marketing Executive
Knight Fintech
Bengaluru
06.2025 - Current
- CTR improvements (Increased CTR by 15% through A/B testing and journey optimization)
- Conversion rate lifts (Reduced cost-per-conversion by 25%)
Growth Marketing / CRM Executive
NIRO
Bengaluru
03.2023 - Current
- End-to-End Campaign Execution across WhatsApp, SMS, and RCS channels
- Tool Proficiency in platforms like WebEngage, Aisensy, Play.ht, ChatGPT, Canva, etc.
- Campaign Scheduling & Automation using rule-based & event-triggered logic
- Audience Segmentation & Targeting
- A/B Testing & Campaign Optimization
- Journey Building / Drip Campaigns to guide users through specific workflows
- Template Creation & Approval Process (especially for WhatsApp Business APIs)
- Budget Allocation & Pacing Reports by channel, campaign, or vendor
- Cost-per-message / Cost-per-conversion Analysis
Selling Partner Support Associate
AMAZON
Bengaluru
07.2019 - 11.2022
Process Associate and Acting SME
SWIGGY
Bengaluru
04.2018 - 07.2019
Process Executive
INFOSYS
Bengaluru
08.2017 - 03.2018
Education
Bachelors - Information Science Engineering
East West Institute of Technology
01.2017
Skills
- WebEngage
- Aisensy
- Sinch
- Playht
- RCS
- SMS
- IVR
- Campaign Reporting
- ROI Analysis
- Benchmarking
- Stakeholder Communication
- Vendor Coordination
- Problem Solving
- CRM
- WhatsApp Marketing
- SMS Marketing
- RCS Marketing
- Content Creation
- Template Approval
- Campaign Creation
- Automation
- Segment Creation
- Cost Management
- ChatGPT
- Canva
- Campaign Scheduling
- Audience Segmentation
- Targeting
- A/B Testing
- Campaign Optimization
- Journey Building
- Drip Campaigns
- Template Creation
- Budget Allocation
- Pacing Reports
- Cost-per-message Analysis
- Cost-per-conversion Analysis
Expertise Skills
Digital Marketing, Performance Marketing, Retention Strategies, CRM Automation, Full-Funnel Campaign Execution, User Segmentation, A/B Testing, Cross-Platform Performance Tracking, WebEngage, Aisensy, Sinch, Play.ht, WhatsApp, RCS, SMS, IVR, Campaign Reporting, ROI Analysis, Benchmarking, Stakeholder Communication, Vendor Coordination, Problem Solving
Personal Information
Title: Digital Marketing Professional
Timeline
Growth Marketing Executive
Knight Fintech
06.2025 - Current
Growth Marketing / CRM Executive
NIRO
03.2023 - Current
Selling Partner Support Associate
AMAZON
07.2019 - 11.2022
Process Associate and Acting SME
SWIGGY
04.2018 - 07.2019
Process Executive
INFOSYS
08.2017 - 03.2018
Bachelors - Information Science Engineering
East West Institute of Technology