Aishwarya Iyer

Brand Promotion & Student Engagement:

• Solely responsible for promoting StuCred – a student loan app offering short-term loans to college students – across digital channels to build awareness and position the app as a lifestyle-centric financial brand among students.
• Additionally managing promotions for StuCart, a student-focused discovery platform under the StuCred umbrella, offering trending deals through affiliate marketing with Amazon and commission-based partnerships* with top brands like Adidas, Ajio, Samsung, and more.

Social Media Management:

• Overseeing and executing day-to-day operations across all major platforms: *Instagram, Facebook, WhatsApp, LinkedIn, and YouTube*. Key responsibilities include:
• Developing and maintaining monthly content calendars* tailored to student interests and seasonal campaigns.
• Creating and maintaining daily performance trackers* to monitor content effectiveness and engagement.
• Preparing weekly and monthly analytical reports* for internal reviews and performance optimization.
• Full execution of social media content, including writing captions, selecting hashtags, and coordinating design deliverables with the creative team.
• Leading content ideation and creative brainstorming sessions*.
• Coordinating with in-house graphic designers and the marketing team* for content development and execution.
• Community management* to foster interaction, respond to queries, and drive organic engagement.

Influencer Marketing Management:

• Handling *campaign budgeting and financial oversight* for influencer partnerships.
• Leading *scriptwriting, ideation, and concept development* for influencer and UGC (user-generated content) collaborations.
• Contributing creatively to campaign direction, ensuring alignment with student lifestyle narratives and current trends.

End-to-End Content Creation:

• Actively involved in scripting, directing, and overseeing content production — from the initial concept and brainstorming phase to the final output, ensuring brand consistency and quality.

Vendor & Regional Content Coordination:

• Managing third-party *vendors for community engagement*.
• Coordinating with *freelance creators in 5–6 regional languages*, ensuring delivery of localized and inclusive content suited for diverse student communities.

Key Responsibilities & Achievements

• Digital Marketing Strategy & Execution
  Spearheaded 50+ end-to-end campaigns annually for leading brands across fintech, FMCG, F&B, and entertainment (e.g., BHIM UPI, P&G, Swiggy, Zomato, MStock). Delivered measurable results through strategic planning, content, performance marketing, and influencer-led initiatives.
• Social Media Marketing
  Managed content strategy, creative ideation, and platform-specific growth across Instagram, Facebook, YouTube, WhatsApp, and LinkedIn. Oversaw engagement optimization and page management tailored to brand objectives.
• Influencer Marketing
  Executed influencer campaigns (nano to macro) via paid/barter models and organized large-scale offline activations pan-India. Built a personal network of 70K+ creators over 6 years.
• ORM & User Acquisition
  Improved brand reputation via platform review optimization (Amazon, Google, Flipkart). Ran performance marketing campaigns generating 10K+ installs/registrations per initiative.
• Testimonial Videos & Creator Management
  Delivered multilingual testimonial content via a curated creator network. Oversaw scripting and execution using college creators and professionals.
• Paid Media & Advertising
  Planned and executed high-ROI paid campaigns on Meta and LinkedIn with focused budget optimization.
• Team & Project Leadership
  Led 50+ cross-functional team members, managing budgets, approvals, and end-to-end project execution with a strong focus on timely delivery and performance.

• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget. Increased brand awareness through creation and management of social media channels, boosting social media engagement.
• Managed Performance Marketing & Paid Ads Directed End-End Ads which includes handling the crew, casting models, monitoring graphic designers, video editor, agencies and overall crew for promotional seasonal campaigns and branding of products.

• Handling Sharechat TV project - Marathi language content
• Created plan to streamline onboarding and operational support for content creators.
• Co-ordinated with Agencies and managed them for various projects.
• Maintained database systems to track and analyze operational data.
• Created campaigns, executed strategies and managed.
• Analyzed transactions to build logical business intelligence model for real-time reporting needs.
• Participated in requirements meetings to understand business needs.

• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations. Worked well in a team setting, providing support and guidance.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks. Assisted with day-to-day operations, working efficiently and productively with all team members.
• Excellent communication skills, both verbal and written.
• To recruit & handle social media influencers and promote Angel One's Demat product.
• Used critical thinking to break down problems, evaluate solutions and make decisions.

Handled diverse projects across

Influencer Marketing, User Acquisition, and

Social Media Campaigns for 30+ leading brands.

Here's a month-wise breakdown:

• June 2021
  BHIM UPI – Influencer Marketing (#Upichalega)
  Easebuzz – Financial Influencer Campaign
  Shankara – Influencer Promotion (Kumkumadi Oil)
  Nandu’s Kitchen – Bangalore-based Influencer Reposts
  Techgig – User Acquisition & Registrations
  Spartan – App Promotions & Registrations
• May 2021
  Nandu’s Kitchen – Influencer Promotions (cont.)
  Techgig – User Registrations (cont.)
  Spartan – App Registrations (cont.)
• April 2021
  Dominos – Pan-India Influencer Campaign (#HowzzatDominos)
  Tata Salt – Hashtag Promotion (#TakeItLite)
  Axis Bank – WhatsApp Marketing (Covid Safety Campaign)
• February – April 2021
  Cashbook – App Ratings, Reviews & User Acquisition
• February – March 2021
  6ixxer – App Promotions
  P&G Whisper – Pan-India College Influencer Campaign (Reels, Posts, Reposts)
• January – May 2021
  simsim – Creator Onboarding & Campaign Awareness
• November – December 2020
  Music Promotions – Influencer Campaign for Song Launches
• October – April 2020
  ShootingStarz, Aawaz.com – Social Media Engagement & Growth
• September – October 2020
  Analyttica – Website Promotions & User Acquisition
• March 2020
  Berger Paints – Holi Campaign with AR Filter via Influencers
• March – May 2020
  Discovery Channel – Show Promotion ("Thalaiva on Discovery") via Dance Influencers
• December 2019
  Popshot – App Promotions & Downloads
  Apollo – App Promotions & Downloads
• November 2019
  Howzat – App Promotions
  Kimeo – App Downloads
  Learnzilla – Website User Acquisition
• September – November 2019
  Ventallout – App Downloads
• August – October 2019
  Kotak 811 – User Acquisition for Banking Product
  Opentalk – App Downloads
• August – September 2019
  Kotak Mahindra – Twitter Campaign Promotions
• June – July 2019
  B612 – App Promotion & Survey Campaign
• February – May 2019
  Vivo – College Influencer Marketing (V15 Pro Campaign – Mumbai)
• January – March 2019
  P&G – Influencer Promotions for Venus & Pantene (Mumbai)
• December 2018 – January 2019
  Smule x Radio Mirchi Cover Star – College Influencer Campaign

• The key deliverables included to manage the application, executing strategies and promoting the app.

Promoted & Created Awareness of Panasonic Smartphones Instagram Page.

Promoted Social Media Channel Engagement i.e. ratings,reviews, etc. & created brand awareness.

Created Contents & Promoted the App

Implemented Strategies & Managed Various Contests. Promoted campus awareness of activities and engagement opportunities with and social media promotion.

Promoted Style Cruze On Social Media Channels, Created Brand awareness & Managed all Social Media Handles.

Managed various clients & Promoted on all social media platforms.