Aishwarya Kaul
Dubai
Summary
Aishwarya is a results oriented product & marketing leader with 7+ years experience delivering data-driven, digital-first marketing targeted at HNIs for global clients across financial services, luxury, and real estate. Skilled in client segmentation, campaign analytics, and cross-functional stakeholder collaboration. With a balance of creative storytelling and analytical rigor, Aishwarya has proven success in building engagement frameworks and driving measurable growth.
Overview
8
8
years of professional experience
Work History
Head of Marketing Communications
CUROQ Collectives
07.2023 - 11.2025
- Curoq is an art collective based in the UAE
- Directed India market launch strategy and repositioned 160 in-house artists, which led to a delivery of a 60% increase (120 to 192) in customers within one year.
- Crafted segmented BTL digital campaigns (SEO, emails, social media), and created pitch decks and IP, optimizing ROI to the tune of 8x (Marketing spend for one year: £50,000, with returns of £400,000).
- Undertook in-depth sectoral analysis, competitor benchmarking, and crafted go-to-market strategy of HNIs to build targeted ATL programs and PR outreach collateral.
Marketing Lead and Account Consultant
ConfidoSoft UK/Modern Ballistic Solutions, India
02.2023 - 07.2023
- Confidosoft, UK and MBS, India are custom tech platform development counterparts of one another.
- Directed B2B digital-first campaigns for fintech, staffing, and healthcare customers which drove 55% growth in client engagement over 6 months.
- Drove revenue growth of £1.4m by onboarding 7+ new enterprise clients.
- Managed complex projects and stakeholders - Developers, Sales, Service and Legal while managing key accounts of IBM, Livspace, Sopra Steria and Tata Technologies.
- Leveraged AI tools & automation for campaign efficiency (reduced TAT 33%)
Senior Marketing Executive
DLF Emporio & The Chanakya
08.2021 - 01.2023
- DLF Emporio and The Chanakya are India's first luxury malls by India's largest real estate conglomerate.
- Engaged 20,000+ HNWIs via digital campaigns and cross industry partnerships (Amex, Audi, Richemont, Citi); and boosted retention spearheading India's largest Luxury Shopping Festival, aiding post-lockdown recovery, among other marquee projects.
- Created an emerging influencer marketing ecosystem and assisted with PR and events for 90+ global luxury brands (Burberry, Tiffany & Co., Bottega Veneta to name a few); collaborating with Vogue, Condé Nast & Times Network.
- Took charge of ideating social media campaigns and creation and direction of content in collaboration with 100+ brands under the luxury segment over 2 years.
Brand Manager
Preeti Mohan Jewellery
05.2021 - 08.2021
- Bridal Jewellery brand catering to Indian diaspora abroad.
- Initiated and directed digital rebrand, achieving 90% growth in monthly revenue.
- Harnessed Neuro Marketing and Emotional Advertising techniques to help the brand stand out. Created an impactful brand ambassador program to gain deeper market penetration.
- Strengthened retail CRM strategy / Shopify e-commerce to deliver segmentation-based personalised client engagement.
Marketing Executive
India Sotheby's International Realty India and Sri Lanka
09.2020 - 05.2021
- Supported marketing to HNI & institutional real estate clients. Built digital and SEO campaigns and diversified HNI-focused marketing collateral to private jet companies and yacht clubs
- Undertook digital media data analytics and dynamic content creation
Editorial Assistant, Beauty
Harpers Bazaar Bride
New Delhi
09.2018 - 08.2019
- Published writer, researcher, and creative assistant for the beauty section.
Business Development and Editorial Assistant
Chanakya Aerospace Magazine, Defence and Maritime Review
01.2018 - 09.2018
- Assisted with management of ad sales with clients such as Boeing, Airbus, and Thales.
- Published writer for the magazine as well as press partner during notable international defence exhibitions in France, Italy, India, and Turkey.
Marketing Trainee
House of Anita Dongre Limited
New Delhi
11.2017 - 01.2018
- Shadowed the Head of Marketing and assisted with PR campaigns, Couture Week, and celebrity shoots.
Education
MA - Luxury Brand Management
Goldsmiths, University of London
09-2020
BA Hons - Political Science
University of Delhi
05-2018
Certificate Diploma - Digital Marketing
Columbia Business School
12-2018
Skills
- Digital Marketing
- Product Marketing
- Client Segmentation
- Campaign Analytics
- Revenue & Partnerships
- Stakeholder Engagement
- CRM
- PR/Media & Communications
- Crisis Management
- Content Writing
- Project Management
Timeline
Head of Marketing Communications
CUROQ Collectives
07.2023 - 11.2025
Marketing Lead and Account Consultant
ConfidoSoft UK/Modern Ballistic Solutions, India
02.2023 - 07.2023
Senior Marketing Executive
DLF Emporio & The Chanakya
08.2021 - 01.2023
Brand Manager
Preeti Mohan Jewellery
05.2021 - 08.2021
Marketing Executive
India Sotheby's International Realty India and Sri Lanka
09.2020 - 05.2021
Editorial Assistant, Beauty
Harpers Bazaar Bride
09.2018 - 08.2019
Business Development and Editorial Assistant
Chanakya Aerospace Magazine, Defence and Maritime Review
01.2018 - 09.2018
Marketing Trainee
House of Anita Dongre Limited
11.2017 - 01.2018
MA - Luxury Brand Management
Goldsmiths, University of London
BA Hons - Political Science
University of Delhi
Certificate Diploma - Digital Marketing
Columbia Business School