Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aishwarya Kotian

Mumbai

Summary

Innovative Visual Merchandising Manager with many years of documented success at revolutionizing retail space for maximum customer traffic and sales volume. Inspiring, creative leader with corresponding commitment to executing detailed and efficient merchandising flawlessly. Dedicated to retail space that pleases and draws buying customers.

Overview

7
7
years of professional experience

Work History

Pan India - Visual Merchandising Manager

Sabyasachi Calcutta LLP
Mumbai
03.2024 - Current
  • Collaborated with cross-functional teams such as Marketing and Merchandising to develop innovative ideas for displays that would attract customers' attention.
  • Evaluated existing display designs for effectiveness; recommended changes as needed.
  • Monitored competitors' activities related to visual merchandising; identified opportunities to differentiate company’s offering.
  • Provided guidance on best practices for visual merchandising techniques such as color blocking, layering, and asymmetry.
  • Trained new staff members on visual merchandising principles and processes.
  • Organized promotional events to increase traffic flow in store, resulting in a 10% lift in sales.
  • Assisted in the development of product placement plans for all departments within the store.
  • Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
  • Analyzed customer feedback from surveys regarding store appearance, making recommendations for improvement.
  • Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
  • Prepared detailed reports on seasonal promotions highlighting successes and areas needing improvement.

Department Manager

ZARA
Mumbai
06.2022 - 03.2023
  • Ensured compliance with all safety regulations in the workplace.
  • Conducted regular performance reviews to monitor progress of individual employees.
  • Resolved customer complaints and issues promptly and professionally.
  • Participated actively in strategic planning sessions with top executives from different divisions.
  • Resolved customer complaints promptly and professionally in order to maintain good relationships with clients.
  • Assisted Human Resources in recruiting qualified candidates for open positions within the Department.
  • Lead and manage a team of 35 employees in the Department, ensuring that all tasks are completed efficiently and on time.
  • Maintained up-to-date records of inventory levels for efficient ordering and stocking purposes.
  • Created monthly schedules for staff members to ensure adequate coverage during peak hours.
  • Collaborated with other departments to ensure smooth flow of operations across multiple teams.
  • Monitored daily sales figures to track trends in customer buying behavior.
  • Identified training needs among staff members and organized relevant workshops accordingly.
  • Coached and trained new staff members, providing guidance on department policies and procedures.
  • Analyzed weekly reports to identify areas for improvement in operations, budgeting, and staffing levels.
  • Performed opening and closing duties as part of management team and handled cash management.

Visual Commercial Manager

ZARA
Mumbai
08.2019 - 07.2022
  • Managed an efficient workflow between the Visual Merchandising department and other departments within the company.
  • Developed creative visual displays to showcase products and attract customers.
  • Planned seasonal changes in store layouts, including decorations, props and other visuals.
  • Assessed inventory levels and restocked items as needed to maintain attractive displays.
  • Created innovative floor plans to maximize visibility of merchandise.
  • Created window and in-store displays to promote new product launches.
  • Maintained a high level of organization and cleanliness throughout the store.
  • Organized store layout, fixtures and visual merchandising standards.
  • Inspected existing displays regularly to ensure they were up to company standards.
  • Conducted research on trends in retail design, color schemes, lighting, display techniques.
  • Adhered strictly to safety regulations when handling hazardous materials such as ladders or power tools.
  • Assisted in developing strategies for increasing sales by using visual merchandising techniques.
  • Analyzed customer feedback on current display designs and proposed improvements accordingly.
  • Ensured all signage was up-to-date and accurately reflected current promotions.
  • Assisted customers in locating items within the store or online catalogs.
  • Provided training sessions for staff members on proper display techniques for different types of merchandise.
  • Presented updated floor plans and design strategy to store management.
  • Created retail displays to highlight particular products and drive sales according to corporate strategy.
  • Placed prices and descriptive signage to enhance displays and promote items.
  • Developed and implemented seasonal merchandising plans to reflect current trends and promotions.

Store Visual Merchandiser

BESTSELLER
Mumbai
02.2018 - 08.2019
  • Assisted in developing strategies for increasing sales by using visual merchandising techniques.
  • Ensured all signage was up-to-date and accurately reflected current promotions.
  • Monitored competitor's stores for ideas on how best to present merchandise.
  • Maintained a high level of organization and cleanliness throughout the store.
  • Analyzed customer feedback on current display designs and proposed improvements accordingly.
  • Provided training sessions for staff members on proper display techniques for different types of merchandise.
  • Planned seasonal changes in store layouts, including decorations, props and other visuals.
  • Organized store layout, fixtures and visual merchandising standards.
  • Created innovative floor plans to maximize visibility of merchandise.
  • Coordinated with marketing team to create promotional materials for campaigns.
  • Developed relationships with suppliers in order to obtain new products for displays.
  • Collaborated with vendors to design eye-catching displays that met their guidelines.
  • Analyzed sales data to identify high-performing products and adjust visual strategies to increase underperforming categories.
  • Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.

Fashion Stylist

Globus
Mumbai
08.2017 - 02.2018
  • Performed cashier duties such as processing payments and providing change when necessary.
  • Provided personalized fashion advice to customers based on their body type and personal preferences.
  • Maintained an organized inventory of clothing items by size, style, seasonality.
  • Delivered excellent customer service through friendly interactions with shoppers.
  • Monitored competitors' activities related to pricing strategies and new product launches.
  • Worked closely with marketing team members to develop promotional campaigns targeting specific demographics.
  • Assisted in the selection, ordering, and display of merchandise for store window displays.
  • Conducted research on current market trends and consumer demands.
  • Identified opportunities for product improvement through customer feedback surveys.
  • Advised customers on styling techniques, fabric care instructions, wardrobe planning, color coordination.
  • Greeted customers upon arrival at store premises and provided them with assistance throughout their shopping experience.
  • Resolved customer complaints regarding product quality or service delivery in a timely manner.
  • Leveraged upselling opportunities on clothing, shoes, and accessories to maximize brand sales.

Education

Masters & Entrepreneurship Programme in Fashion & Arts - Fashion Design

Le’Mark Institute of Arts & Fashion
Mumbai, India
06-2017

Skills

  • Sales monitoring
  • Customer experience
  • Lighting Design
  • Market Research
  • Retail Operations
  • Interior design
  • Trend tracking
  • Sales Analysis
  • Seasonal displays
  • Team Collaboration
  • Design Implementation Coordination
  • Interior and Window Display Maintenance
  • Customer Service
  • Time management abilities
  • Decision-Making
  • Brand Image Alignment
  • Analytical Thinking
  • Product Knowledge
  • Merchandising plan development

Timeline

Pan India - Visual Merchandising Manager

Sabyasachi Calcutta LLP
03.2024 - Current

Department Manager

ZARA
06.2022 - 03.2023

Visual Commercial Manager

ZARA
08.2019 - 07.2022

Store Visual Merchandiser

BESTSELLER
02.2018 - 08.2019

Fashion Stylist

Globus
08.2017 - 02.2018

Masters & Entrepreneurship Programme in Fashion & Arts - Fashion Design

Le’Mark Institute of Arts & Fashion

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Aishwarya Kotian