Aishwarya V. Kuna
Digital Marketing Senior Specialist
Bangalore,KA
Summary
Dynamic digital marketing professional with over 7 years of experience specializing in growth marketing, campaign management, and content development. Expertise in orchestrating multi-channel campaigns and optimizing performance to elevate brand storytelling. Proven track record in crafting strategic initiatives and executing data-driven marketing strategies that enhance customer acquisition and retention. Renowned for seamlessly blending creativity with operational efficiency to deliver measurable business outcomes.
Overview
9
9
years of professional experience
Work History
Digital Marketing – Senior Specialist
SISA Information Security Pvt Ltd
05.2025 - Current
- Led end-to-end content strategy across digital marketing channels (web, email, social, paid media), resulting in a 60% increase in organic traffic and 45% uplift in campaign engagement by aligning SEO best practices with user intent and funnel stages.
- Directed cross-functional collaboration with marketing, product, design, and performance teams to create high-converting content assets, supporting multi-channel campaigns that contributed to a 20% reduction in customer acquisition cost.
- Developed and managed SEO-driven editorial calendars and conducted regular content audits, leading to 50+ top-ranking pages, a 3x increase in lead conversions, and significant improvements in keyword positioning for strategic terms.
- Mentored and led a team of content creators and freelancers, improving content quality and production efficiency while enforcing brand voice and editorial standards, resulting in a 25% reduction in revision cycles and consistent messaging across 100+ assets.
- Crafted data-driven digital marketing content, including email campaigns, landing pages, product copy, and blog posts, supporting performance marketing initiatives and boosting CTRs by 35% messaging and writing enhancements.
- Owned analytics and content performance reporting using tools like Google Analytics, Salesforce, Zoho and Contentful, translating insights into actionable optimizations and securing a 30% improvement in time-on-page and lower bounce rates.
Marketing Officer (Freelance)
Aequm India
02.2025 - 05.2025
- Managed all aspects of ad operations, including campaign setup, optimization, and performance analysis across multiple digital advertising platforms.
- Led a team of ad operations specialists, providing guidance and support to ensure optimal campaign performance and client satisfaction.
- Implemented ad technologies and platforms to streamline ad operations processes, resulting in a 25% increase in efficiency.
- Developed and maintained relationships with ad networks, publishers, and technology partners to maximize ad inventory and revenue opportunities.
- Analysed ad campaign performance data and provided actionable insights to clients and internal stakeholders to drive campaign success.
- Collaborated with sales and marketing teams to develop advertising strategies and ensure seamless campaign execution.
- Conducted regular training sessions for ad operations team members to keep them updated on industry trends and best practices.
Digital Marketing & Strategic Alliance Manager
Padah Solutions Pvt Ltd
10.2024 - 02.2025
- Designed and executed integrated marketing campaigns and strategic partnerships, expanding the global partner network by 35% and optimizing partner marketing programs for a 20% uplift in ROI through data-driven decisions.
- Managing Paid Search Campaigns, Email Marketing (HubSpot, Mailchimp, Zoho), LinkedIn Advertising, YouTube Marketing, and B2B Marketing strategies to boost brand visibility and drive qualified leads.
- Led cross-departmental collaboration and managed third-party platforms, delivering digital campaigns that increased email open rates by 25% and boosted audience engagement on social media by over 50%.
- Strengthened business growth by implementing high-impact marketing initiatives and scaling global partnerships, contributing to a 40% increase in qualified lead generation.
- Leveraged advanced analytics and customer insights to refine targeting strategies, resulting in a 30% improvement in conversion rates and enhanced customer acquisition efforts.
Digital Marketing Trainer Cum Manager (Campaign Programs)
Innovation Technology Ecom
10.2018 - 07.2024
- Conducted 50+ webinars and designed structured training programs for new hires (15–20 days), improving onboarding efficiency by 60% and ensuring consistent delivery of high-quality service standards.
- Acted as the primary liaison with the Italy team, enhancing client relations and ensuring smooth operations in India.
- Led B2B marketing efforts, achieving a 58% conversion rate. Organized domestic and international events and Campaigns, which boosted lead acquisition by 45%.
- Crafted and executed content strategies aligned with business goals, driving a 40% increase in engagement and supporting sustainable growth through targeted audience-focused campaigns.
- Facilitated weekly cross-functional meetings between sales, marketing, and Campaign Teams, integrating feedback to refine campaign messaging; decreased average cost per lead by 22% and improved conversion rates by 8%.
- Collaborated closely with cross-functional departments to streamline digital marketing processes, cutting campaign turnaround time by 25%.
Business Development Executive
Concentrix Daksh
03.2017 - 10.2018
- Built strong client relationships through multi-channel communication, increasing customer retention by 35% and tailoring services and promotions based on client preferences.
- Facilitated smooth internal collaboration for issue resolution, improving response time by 40% while enhancing customer satisfaction through clear and concise communication.
- Revamped CRM data entry process, standardizing data fields and implementing validation rules; this ensured data accuracy, directly leading to a 25% rise in data-driven service improvements and team member performance.
- Identified customer pain points, offering tailored solutions that led to a 20% rise in upselling opportunities.
Education
MBA - Digital Marketing
Liverpool John Moores University
UK11.2023
Bachelor of Business Administration (BBA) - undefined
KLE College of Business Administration
08.2017
Skills
Marketing strategies
Brand development
Email marketing campaigns
Campaign development
Project management abilities
Content development
Public relations strategies
Communication and writing skills
Online branding strategies
Content marketing strategy
Crisis management
Innovation management
Timeline
Digital Marketing – Senior Specialist
SISA Information Security Pvt Ltd
05.2025 - Current
Marketing Officer (Freelance)
Aequm India
02.2025 - 05.2025
Digital Marketing & Strategic Alliance Manager
Padah Solutions Pvt Ltd
10.2024 - 02.2025
Digital Marketing Trainer Cum Manager (Campaign Programs)
Innovation Technology Ecom
10.2018 - 07.2024
Business Development Executive
Concentrix Daksh
03.2017 - 10.2018
Bachelor of Business Administration (BBA) - undefined
KLE College of Business Administration
MBA - Digital Marketing
Liverpool John Moores University