Aishwarya V. Kuna
Digital Marketing Senior Specialist
Bangalore,KA
Summary
Dynamic digital marketing professional with over 7 years of experience specializing in growth marketing, campaign management, and content development. Expertise in orchestrating multi-channel campaigns and optimizing performance to elevate brand storytelling. Proven track record in crafting strategic initiatives and executing data-driven marketing strategies that enhance customer acquisition and retention. Renowned for seamlessly blending creativity with operational efficiency to deliver measurable business outcomes.
Overview
9
9
years of professional experience
Work History
Digital Marketing – Senior Specialist
SISA Information Security Pvt Ltd
05.2025 - Current
- Led end-to-end content strategy across digital marketing channels (web, email, social, paid media), resulting in a 60% increase in organic traffic and 45% uplift in campaign engagement by aligning SEO best practices with user intent and funnel stages.
- Directed cross-functional collaboration with marketing, product, design, and performance teams to create high-converting content assets, supporting multi-channel campaigns that contributed to a 20% reduction in customer acquisition cost.
- Developed and managed SEO-driven editorial calendars and conducted regular content audits, leading to 50+ top-ranking pages, a 3x increase in lead conversions, and significant improvements in keyword positioning for strategic terms.
- Mentored and led a team of content creators and freelancers, improving content quality and production efficiency while enforcing brand voice and editorial standards, resulting in a 25% reduction in revision cycles and consistent messaging across 100+ assets.
- Crafted data-driven digital marketing content, including email campaigns, landing pages, product copy, and blog posts, supporting performance marketing initiatives and boosting CTRs by 35% messaging and writing enhancements.
- Owned analytics and content performance reporting using tools like Google Analytics, Salesforce, Zoho and Contentful, translating insights into actionable optimizations and securing a 30% improvement in time-on-page and lower bounce rates.
Marketing Officer (Freelance)
Aequm India
02.2025 - 05.2025
- Managed all aspects of ad operations, including campaign setup, optimization, and performance analysis across multiple digital advertising platforms.
- Led a team of ad operations specialists, providing guidance and support to ensure optimal campaign performance and client satisfaction.
- Implemented ad technologies and platforms to streamline ad operations processes, resulting in a 25% increase in efficiency.
- Developed and maintained relationships with ad networks, publishers, and technology partners to maximize ad inventory and revenue opportunities.
- Analysed ad campaign performance data and provided actionable insights to clients and internal stakeholders to drive campaign success.
- Collaborated with sales and marketing teams to develop advertising strategies and ensure seamless campaign execution.
- Conducted regular training sessions for ad operations team members to keep them updated on industry trends and best practices.
Digital Marketing & Strategic Alliance Manager
Padah Solutions Pvt Ltd
10.2024 - 02.2025
- Designed and executed integrated marketing campaigns and strategic partnerships, expanding the global partner network by 35% and optimizing partner marketing programs for a 20% uplift in ROI through data-driven decisions.
- Managing Paid Search Campaigns, Email Marketing (HubSpot, Mailchimp, Zoho), LinkedIn Advertising, YouTube Marketing, and B2B Marketing strategies to boost brand visibility and drive qualified leads.
- Led cross-departmental collaboration and managed third-party platforms, delivering digital campaigns that increased email open rates by 25% and boosted audience engagement on social media by over 50%.
- Strengthened business growth by implementing high-impact marketing initiatives and scaling global partnerships, contributing to a 40% increase in qualified lead generation.
- Leveraged advanced analytics and customer insights to refine targeting strategies, resulting in a 30% improvement in conversion rates and enhanced customer acquisition efforts.
Digital Marketing Trainer Cum Manager (Campaign Programs)
Innovation Technology Ecom
10.2018 - 07.2024
- Conducted 50+ webinars and designed structured training programs for new hires (15–20 days), improving onboarding efficiency by 60% and ensuring consistent delivery of high-quality service standards.
- Acted as the primary liaison with the Italy team, enhancing client relations and ensuring smooth operations in India.
- Led B2B marketing efforts, achieving a 58% conversion rate. Organized domestic and international events and Campaigns, which boosted lead acquisition by 45%.
- Crafted and executed content strategies aligned with business goals, driving a 40% increase in engagement and supporting sustainable growth through targeted audience-focused campaigns.
- Facilitated weekly cross-functional meetings between sales, marketing, and Campaign Teams, integrating feedback to refine campaign messaging; decreased average cost per lead by 22% and improved conversion rates by 8%.
- Collaborated closely with cross-functional departments to streamline digital marketing processes, cutting campaign turnaround time by 25%.
Business Development Executive
Concentrix Daksh
03.2017 - 10.2018
- Built strong client relationships through multi-channel communication, increasing customer retention by 35% and tailoring services and promotions based on client preferences.
- Facilitated smooth internal collaboration for issue resolution, improving response time by 40% while enhancing customer satisfaction through clear and concise communication.
- Revamped CRM data entry process, standardizing data fields and implementing validation rules; this ensured data accuracy, directly leading to a 25% rise in data-driven service improvements and team member performance.
- Identified customer pain points, offering tailored solutions that led to a 20% rise in upselling opportunities.
Education
MBA - Digital Marketing
Liverpool John Moores University
UK11.2023
Bachelor of Business Administration (BBA) - undefined
KLE College of Business Administration
08.2017
Skills
Marketing strategies
Timeline
Digital Marketing – Senior Specialist
SISA Information Security Pvt Ltd
05.2025 - Current
Marketing Officer (Freelance)
Aequm India
02.2025 - 05.2025
Digital Marketing & Strategic Alliance Manager
Padah Solutions Pvt Ltd
10.2024 - 02.2025
Digital Marketing Trainer Cum Manager (Campaign Programs)
Innovation Technology Ecom
10.2018 - 07.2024
Business Development Executive
Concentrix Daksh
03.2017 - 10.2018
Bachelor of Business Administration (BBA) - undefined
KLE College of Business Administration
MBA - Digital Marketing
Liverpool John Moores University