AISHWARYA MS
CONTENT ACQUISITION MANAGER
Chennai
Summary
Dynamic and results-driven media and entertainment professional with a proven track record in production management, content strategy, and event coordination. Adept at leading high-profile projects, managing cross-functional teams, and ensuring seamless execution from concept to completion. Skilled in artist management, media planning, strategic partnerships, and digital content distribution. Passionate about fostering creative excellence and driving audience engagement.
Overview
2026
2026
years of professional experience
7
7
years of post-secondary education
Work History
Music Content Acquisition Manager
Saregama India Limited
01.2022 - Current
- Content Acquisition: Negotiated and secured music rights from production houses, independent artists, and rights holders
- Strategic Partnerships: Developed and managed relationships with composers, producers, PRO to expand the music catalog
- Negotiation & Deal Management: Structured and executed licensing agreements, optimizing costs while ensuring fair deals
- Market Research & Trend Analysis: Analyzed industry trends and data insights to shape content strategy and acquisition decisions
- Cross functional collaboration: Worked closely
- Financial & Legal Oversight: Managed budgets, licensing contracts, and royalty structures in compliance with copyright laws
Assistant Director & Casting Director
MKRP & Art Venture Productions
- Assisted Mr.Aadhav Kannadasan in directing the independent song Gundumalli, featuring Shantanu Bhagyaraj & Mahima Nambiar
- Managed the entire casting process and coordinated talent selection
- Oversaw pre-production through post-production workflows
- Collaborated with the costume designer for look finalization
- Coordinated set design and artistic direction with the art department
Business Manager
Noise and Grains Pvt Ltd
- Developed and executed content strategies in collaboration with creative teams and writers
- Managed influencer campaigns and brand collaborations
- Oversaw media planning across radio, TV, print, and digital platforms
- Built and maintained relationships with media partners, vendors, artists, and PR teams
- Negotiated and secured partnership deals
- Supervised artist and crew management to ensure seamless operations
- Ensured project deliverables met quality standards and timelines
Assistant Producer
Hogarth Worldwide
- Managed versioning of TV commercials for various markets
- Acted as a liaison between clients, agencies, and production teams
- Supervised the broadcast production workflow
- Assigned lead operators and scheduled editing suite time
- Utilized applications such as FIDO, ZONZA, DASH, and MEDIASHUTTLE
- Ensured on-time delivery of commercial content to media partners
Production Executive & Tour Manager - ANIRUDH LIVE
Huebox Studios Private Ltd
- Managed Team Anirudh crew logistics, Europe travel itineraries and accommodations
- Led multi-channel promotional campaigns (print, radio, OOH, TV, digital)
- Secured and finalized prestigious venues (SSE Wembley & Le Zenith)
- Recruited and directed creative teams for promotional content
- Executed strategic marketing and branding initiatives
Creative Lead
Kadambari Pictures - Gautami Tadimalla
- Developed documentary content focusing on social impact stories
- Conducted research and interviews with cancer survivors, families, doctors, and government authorities
- Drafted scripts, prepared questionnaires, and scheduled shoots
- Managed permissions, location scouting, and legal documentation
Show Producer
John's Communication, Kalaignar TV
- Produced Nenju Porukuthillaiye, a reality show on Kalaignar TV
- Researched and developed concepts based on current societal issues
- Conducted interviews with spokespeople, victims, and experts
- Coordinated set management and live shoot logistics
- Managed social media pages and promotional activities
Line Producer
L.V. Prasad Film & Television Academy
- Oversaw budgeting, scheduling, and artist management
- Secured legal permissions for shoots
- Managed payments and vendor contracts
Education
MBA - Media & Entertainment
Hindustan University / L.V. Prasad Studio
01.2015 - 01.2017
Bachelor of Commerce - Information Technology
CMS College of Science and Commerce
01.2012 - 01.2015
Commerce - Computer Science
St. Joseph's Higher Secondary School
01.2010 - 01.2012
SSLC - undefined
Y.W.C.A Matriculation Higher Secondary School
Skills
Artist & Relationship Management
Content management
Strategic negotiation
Media Planning & Promotions
Content sourcing
Budget planning
Content Strategy & Development
Celebrity Shows And Productions
- Master Audio Launch
- Sid Sriram - ALL LOVE NO HATE Live Concert (Chennai & Madurai)
- Madai Thiranthu Chapter 3 (By Singer Srinivas & Vijay Prakash)
Advertisements And Short Films
- City Union Bank TV Commercial
- Orgo Slim TV Commercial
- Dhanalakshmi Jewellery TV Commercial
- Incredible Creations TV Commercial
- Brainshare Media TV Commercial
- First Date (Short Film)
- The Tyrant (Short Film)
Timeline
Music Content Acquisition Manager
Saregama India Limited
01.2022 - Current
MBA - Media & Entertainment
Hindustan University / L.V. Prasad Studio
01.2015 - 01.2017
Bachelor of Commerce - Information Technology
CMS College of Science and Commerce
01.2012 - 01.2015
Commerce - Computer Science
St. Joseph's Higher Secondary School
01.2010 - 01.2012
SSLC - undefined
Y.W.C.A Matriculation Higher Secondary School
Assistant Director & Casting Director
MKRP & Art Venture Productions
Business Manager
Noise and Grains Pvt Ltd
Assistant Producer
Hogarth Worldwide
Production Executive & Tour Manager - ANIRUDH LIVE
Huebox Studios Private Ltd
Creative Lead
Kadambari Pictures - Gautami Tadimalla
Show Producer
John's Communication, Kalaignar TV
Line Producer
L.V. Prasad Film & Television Academy
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