Aiswarya Gopan
Content Creator In Crypto, Blockchain, And Web3
Bengaluru
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
SEO Content Copywriter
KuCoin
Remote
02.2022 - Current
- Created and delivered SEO-friendly content for price pages, blogs, and other sections of the website.
- Performed keyword research on trending topics within the crypto industry.
- Conducted secondary research to create reports and surveys on industry trends.
- Excelled in identifying emerging opportunities for coverage and content expansion.
- Analyzed competitor performance to discover areas of improvization for KuCoin's content strategy.
Senior Accout Manager
Guerrilla Buzz
Remote
09.2020 - 01.2022
- Identified coverage opportunities for clients in the crypto and blockchain industry.
- Developed connections with journalists, editors, and reporters in the crypto news space for pitching clients' stories.
- Created and proofread stories about clients that got featured on leading online crypto publications.
- Explored new avenues for clients' PR, including interviews, podcasts, events, and more.
- Demonstrated strong organizational and time management skills while managing multiple projects.
News Writer and Editor, Asia and Europe Desk
FX Leaders
Remote
06.2018 - 01.2022
- Newsdesk writer and editor covering Asian and European market sessions, focusing on news and content about forex, cryptocurrencies, commodities and macroeconomics.
- Identified newsworthy stories in the crypto domain to cover and feature on the website.
- Delivered high levels of engagement among the website's readers and social networks for the stories.
- Enhanced static content on the website by updating existing data.
- Created several pages of engaging content for the website, apart from news coverage.
Marketing and PR Director
Block Armour
Remote
03.2017 - 01.2022
- Delivered coverage opportunities, such as thought leadership and interviews, for the company's co-founders in leading tech, business, and cybersecurity publications.
- Coordinated analyst coverage opportunities for the company's solutions to be featured in analyst reports.
- Helped apply for cybersecurity startup accelerator programs to which the company got accepted.
- Created and published press releases announcing latest developments in the company.
- Ghost writing thought leadership articles that got published under the co-founders' names on leading online publications, including Entrepreneur.com.
- Set up and managed the company's social media strategy.
Marketing and PR Director
Blockchain Worx
Remote
03.2017 - 01.2022
- Developed content about the company's products and services for online publications.
- Delivered coverage opportunities such as interviews and thought leadership articles for the company's co-founders to be featured in.
- Created and distributed press releases about the company's latest developments.
- Set up the company's initial social media strategy.
Account Manager
Noteya Media
Remote
04.2014 - 01.2022
- Built and strengthened long-lasting client relationships based on effective PR strategies.
- Identified and delivered client coverage opportunities for B2B tech clients of the company.
- Drafted press releases about latest developments for multiple clients.
- Created and proofread articles and interviews of clients that got featured on leading business and news publications.
- Networked with journalists and editors in tech and business publications online to pitch client stories and coverage oportunities.
Cultural Fluent
Iconoculture, now Gartner
Remote
02.2013 - 12.2019
- Conducting market research, primarily focused on identification of consumer trends: spending patterns, current likes and dislikes, how they make purchase decisions, etc. in the BRIC region
- Creating trend reports and contributing to consumer research reports published by the company about consumer behavior and preferences in the Indian, Asian, and BRIC markets.
Social Media Manager
Secdo
Remote
02.2019 - 04.2019
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
Marketing and PR Consultant
Trip Navigator
Remote
05.2017 - 03.2019
- Delivered interview and thought leadership opportunities for company's coverage in leading business and news publications.
- Created, implemented, and managed an engaging social media strategy for the company.
- Performed market research to identify key coverage opportunities.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Gained extensive knowledge in corporate travel management trends.
- Managed time efficiently in order to complete all tasks within deadlines.
Social Media Manager
Hexadite
Remote
07.2014 - 06.2018
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
Senior Content Marketer
Vani Online Media
Remote
06.2012 - 08.2015
- Social media marketing
- Online marketing
- Guest blog management
- Freelance blogging
News Reporter
Tech Thirsty
Remote
06.2012 - 05.2013
- Planned and conducted research and pitched stories on consumer technology.
- Conducted interviews with tech executives to feature news stories about their products and services on the website.
- Worked on additional online content writing tasks for the website's parent company, Pen Pundit.
Research Analyst
CEB, now Gartner
Gurgaon
11.2009 - 05.2012
- Conducted primary and secondary research on best practices into IT Infrastructure and Information Risk functions.
- Facilitated networking opportunities between members on issues of common interest and moderate the networking conversations
Moderate member discussion forums online on IT Infrastructure and Information Risk best practices. - Compiled case studies and literature relevant to pressing concerns faced by members and deliver information to them
- Developed and maintained research partnerships to expand knowledge and access to information.
- Stayed up-to-date with industry trends and developments to conduct relevant and valuable research.
Research Associate
CEB, now Gartner
Gurgaon
02.2008 - 11.2009
- Conducted primary and secondary research on best practices in Procurement and Corporate Real Estate functions.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
Associate Software Engineer
Accenture
Mumbai
06.2007 - 02.2008
- IBM AS/400 Programmer
Education
Bachelor's of Technology (B.Tech) - Information And Communication Technology
DA-IICT
Gandhinagar 08.2003 - 05.2007
Skills
SEO best practices understanding
Digital Content
Content optimization
Creating content
Content editing knowledge
SEO and analytics
Content Planning
Content Generation
SEO analysis
High attention to detail
Excellent communication abilities
Strong analytical skills
Market Analysis
Branding
Timeline
SEO Content Copywriter
KuCoin
02.2022 - Current
Senior Accout Manager
Guerrilla Buzz
09.2020 - 01.2022
Social Media Manager
Secdo
02.2019 - 04.2019
News Writer and Editor, Asia and Europe Desk
FX Leaders
06.2018 - 01.2022
Marketing and PR Consultant
Trip Navigator
05.2017 - 03.2019
Marketing and PR Director
Block Armour
03.2017 - 01.2022
Marketing and PR Director
Blockchain Worx
03.2017 - 01.2022
Social Media Manager
Hexadite
07.2014 - 06.2018
Account Manager
Noteya Media
04.2014 - 01.2022
Cultural Fluent
Iconoculture, now Gartner
02.2013 - 12.2019
Senior Content Marketer
Vani Online Media
06.2012 - 08.2015
News Reporter
Tech Thirsty
06.2012 - 05.2013
Research Analyst
CEB, now Gartner
11.2009 - 05.2012
Research Associate
CEB, now Gartner
02.2008 - 11.2009
Associate Software Engineer
Accenture
06.2007 - 02.2008
Bachelor's of Technology (B.Tech) - Information And Communication Technology
DA-IICT
08.2003 - 05.2007