Ajay Aditya

Day-Day Activities/Responsibilities:

• SEM Campaign Management: Daily monitoring, optimization, and reporting of Search Engine Marketing (SEM) campaigns for two flagship ManageEngine products.
• Data Analysis and Optimization: Leveraging data analytics to identify trends, measure campaign performance, and optimize marketing strategies for maximum ROI.
• Campaign Reporting and Analysis: Generating comprehensive performance reports, analyzing campaign data, and providing actionable insights to stakeholders.
• Cross-Functional Collaboration: Working closely with Presales, sales, product marketing, and design teams to ensure alignment and support marketing goals.
• Budget Management: Allocating and managing SEM budgets effectively to maximize return on investment.
• Staying Updated: Keeping abreast of the latest SEM trends, industry best practices, and competitor activities.

Responsibilities:

• Online Marketing DRI for two flagship ManageEngine Products: Spearheading Online Marketing activities, especially SEM for AD360 & RecoveryManager Plus.
• Regional Online Marketing: Developing executing & Monitoring online marketing strategies for the UK region for 7 flagship ManageEngine Products including SEM, SEO, Email, and Third Party Marketing.
• Presentations: Spearheading presentations for Monthly, Quarterly and half-yearly review meetings involving key stakeholders & decision makers by presenting key data visualizations and further expansion scope for the mentioned product and UK region.
• Team Leadership and Management: Led a team of 2 direct reports responsible for global SEM campaigns for two flagship products. Provided strategic guidance to 7 campaign managers focused on UK-based Search Engine Marketing (SEM).

Achievements:

• Multi-channel campaigns expertise and working closely with teams to devise and test strategies. I regularly managed Budgets of over 1.5 million USD/Quarter.
• Laid groundwork for proper monitoring of campaigns by restructuring the campaigns from scratch.
• Increased qualified leads generated through Microsoft Ads by 150%, boosting their contribution to overall SEM leads from less than 10% to 25%.
• Spearheaded a Max Clicks strategy for RecoveryManager Plus, achieving record-breaking lead generation while reducing cost-per-lead (CPL) by 100%. This strategy also led to a significant increase in product conversions. Increased the average deal size from UK region with CRO activities such as proper budget reallocation
• landing page changes, and search intent-focused ad copies.
• Identified top-performing keywords for the product and built the campaigns around specific themes to bring down the CPL from $4,000 to $900.
• Proven expertise in data analysis, interpretation and root cause analysis.

• Developed and implemented BOCS Pizza's first franchising guidelines, setting a precedent for future growth.
• Introduced Brand Guidelines for the franchises of BOCS Pizza, Chakaram Cafe, and Zikka Designs.
• Secured BOCS Pizza's first franchise sale, demonstrating my ability to close deals and generate revenue.
• Launched a successful online marketing campaign for BrandMonk's chain brands, driving traffic and sales.
• Set up Marketing automation activities and also the CRM workflow.