Hi, I’m
Ajay Aditya
Digital Marketing Analyst
Chennai
Overview
3
years of professional experience
6
years of post-secondary education
4
Certificates
Work History
Zoho CoroporationChennai
Digital Marketing Analyst
Apr.2021 - Current (4 education.years_Label & 5 education.months_Label)
Job overview
- Campaign Management: multi-channel campaigns expertise and working closely with teams to devise and test strategies.
- Performance Optimization: Utilized quantitative analysis for campaign optimization and root cause analysis of performance issues.
- Analytics Expertise: Applied Google Analytics for campaign tracking and developed intuitive performance dashboards.
- KPI Management: Established and updated relevant KPIs for performance management and campaign optimization.
- Efficiency & ROI: Delivered improvements in ROI and cost per conversion (CPA) across all marketing channels.
BrandMonk F&B Private ltdCoimbatore, Tamil Nadu
Marketing Intern
Nov.2020 - Apr.2021 (5 education.months_Label)
Job overview
- DRI for Online Marketing ventures at the firm.
- Helped with planning and hosting of marketing events.
- Contributed to mock-ups, email campaigns, and social media content.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- POC for franchise enquries and sales.
Accomplishments
Zoho Corporation
- Started new search campaigns in Microsoft ads and increased leads and conversions by 296% (PSQL). Increased Microsoft ads contribution to product's SEM leads from 8% in 2021 to 21% in 2022.
- Implemented chatbots across AD solution pages which increased revenue from paid activities by 20%
- The paid contribution in total leads increased by 15% due to theme expansion and optimization
- Implemented display campaigns across two products across countries resulting in 91% & 77% increase in total leads in 2022.
- Developed pricing strategies that improved product positioning and led to increased revenue
- Developed and executed successful LinkedIn campaigns that generated leads for events and webinars.
BrandMonk F&B Private Ltd.
- Developed and implemented BOCS Pizza's first franchising guidelines, setting a precedent for future growth.
- Secured BOCS Pizza's first franchise sale, demonstrating my ability to close deals and generate revenue.
- Launched a successful online marketing campaign for BrandMonk's chain brands, driving traffic and sales.
Education
IFIM B-SchoolBengaluru
PGDM from Marketing & Analytics
06.2019 - 04.2021
Kumaraguru College of TechnologyCoimbatore
B.E from Aeronautical
06.2015 - 05.2019
Skills
Google & Microsoft Ads
undefinedCertification
Marketing Analytics - Darden B-School, University of Virginia
Similar Profiles
CRISTOBAL IRRIBARRACRISTOBAL IRRIBARRA
Production Supervisor at Nucor Vulcraft CoroporationProduction Supervisor at Nucor Vulcraft Coroporation
Louisida PaulLouisida Paul
CNA at Companions Plus CoroporationCNA at Companions Plus Coroporation
Renz FernandezRenz Fernandez
Third Mate at Magsaysay Maritime CoroporationThird Mate at Magsaysay Maritime Coroporation
Herbert Jeffrin MHerbert Jeffrin M
Specialist - Global Funds Control at Bank of New YorkSpecialist - Global Funds Control at Bank of New York
Zaheer Syed.SZaheer Syed.S
Team Manager at GSR Global ServicesTeam Manager at GSR Global Services