Ajay Gupta
Area Sales Manager
Ghaziabad
Summary
Seasoned retail professional with more than 12 years of experience in managing high turnover & successful retail business. Currently employed with Gaurik Group- Skechers as an Area Operations Manager. Previous employment with VF Brands And Puma. Diversified work experience including exposure in Multiple Stores handling.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Area Operations Manager
SKECHERS (Gaurik Group)
01.2021 - Current
- Led smooth operations of 18 Stores
- Administrating Daily Store Operations by Setting SOPs and Checklists
- Target Defining and Driving Business by monitoring and mentoring SMs
- Weekly and Monthly Review & Analysis of the store’s L2L & KPIs to maximize sales and overall productivity
- Buying & Planning of Merchandise
- New Recruitments, Training & Development
- Initiated team Retail Program for store teams to connect, engage and improve
- Supervising three 1CR plus monthly business stores in the portfolio
- Inventory Management & Shrinkage Control
- Optimum utilization of resources to increase the profitability of the company
- Profit & Loss Analysis
- Achievements: Received Franchise of the Year title in 2022 from SKECHERS
- Most promising ASM of the company by Gaurik Group.
Store Operation Manager
SKECHERS (Gaurik Group)
03.2017 - 12.2020
- Target achievement planning thru target allocation of KPI & business unit wise & subcategory wise, day wise & weekly & monthly basis
- Analysis and utilize retail KPIs (Conversion Rate, ABS, and ATV) to maximize sales
- To set up & operate the store per the brand norms regarding VM
- Recruit, train and develop associates with the store management team who are capable of Growing within the company and following up on the quality of training in the department
- Communication with the planner & dispatch department according to product flow
- Prepare the weekly reports on stock replenishment, and requirements and submit the same to the Area manager and Regional manager
- Manages individual staff performances through clear objectives and KPIs, close monitoring of Performances progress, providing effective feedback and taking appropriate actions
- Achievements: Highest Revenue store in a Month and Year across PAN India in 2019
- Promoted as an Area Operations Manager in 2021.
Store Manager
Vf Brands (Wrangler & Vans)
06.2014 - 02.2017
- Motivates sales consultants to meet and exceed store sales targets
- Spend a maximum of the time on the sales floor leading and driving the team to sell
- Manages the implementation of various stock procedures (Receiving, Transferring, updates And maintains stock records, replenishments, and stock takes)
- Manage controllable store costs to drive maximum profitability
- Manage store documentation/fillings and adhere to timely reporting submissions
- Manage cash handling, banking and sales reconciliation procedures per guidelines
- To ensure inventory controls and stock level of the right products at the outlet as per defined inventory management policy and norms
- Achievements: Awarded Best Store in Retail Productivity In 2015-16 under my stewardship
- Three-time top scorer in MSP
- Awarded Best VM Award North.
Fashion Consultant
Puma
06.2011 - 05.2014
- Deliver High-quality customer service to ensure customer delight & satisfaction, develop good and strong relationships with customers
- To educate customers about marketing offers, promotions, and events
- To educate and clarify doubts of customers while purchasing and on return and exchange policies
- Ensuring efficient replenishment of stocks/sizes/colours.
Education
MBA in Marketing -
IMT CDL Ghaziabad
Bachelor of Commerce - undefined
Delhi University
Higher Secondary Education - undefined
Secondary School Education -
Skills
Special Promotions Planning
P&L Management
Health and safety compliance
Work Planning and Prioritization
Analytical Thinking
Personal Information
- Date of Birth: 02/03/1991
- Nationality: Indian
- Marital Status: Married
Disclaimer
I declare that the information given above is true to the best of my knowledge.
Timeline
Area Operations Manager
SKECHERS (Gaurik Group)
01.2021 - Current
Store Operation Manager
SKECHERS (Gaurik Group)
03.2017 - 12.2020
Store Manager
Vf Brands (Wrangler & Vans)
06.2014 - 02.2017
Fashion Consultant
Puma
06.2011 - 05.2014
MBA in Marketing -
IMT CDL Ghaziabad
Bachelor of Commerce - undefined
Delhi University