Summary
Overview
Work History
Education
Skills
Personal Information
Disclaimer
Timeline
Generic

Ajay Gupta

Area Sales Manager
Ghaziabad

Summary

Seasoned retail professional with more than 12 years of experience in managing high turnover & successful retail business. Currently employed with Gaurik Group- Skechers as an Area Operations Manager. Previous employment with VF Brands And Puma. Diversified work experience including exposure in Multiple Stores handling.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Area Operations Manager

SKECHERS (Gaurik Group)
01.2021 - Current
  • Led smooth operations of 18 Stores
  • Administrating Daily Store Operations by Setting SOPs and Checklists
  • Target Defining and Driving Business by monitoring and mentoring SMs
  • Weekly and Monthly Review & Analysis of the store’s L2L & KPIs to maximize sales and overall productivity
  • Buying & Planning of Merchandise
  • New Recruitments, Training & Development
  • Initiated team Retail Program for store teams to connect, engage and improve
  • Supervising three 1CR plus monthly business stores in the portfolio
  • Inventory Management & Shrinkage Control
  • Optimum utilization of resources to increase the profitability of the company
  • Profit & Loss Analysis
  • Achievements: Received Franchise of the Year title in 2022 from SKECHERS
  • Most promising ASM of the company by Gaurik Group.

Store Operation Manager

SKECHERS (Gaurik Group)
03.2017 - 12.2020
  • Target achievement planning thru target allocation of KPI & business unit wise & subcategory wise, day wise & weekly & monthly basis
  • Analysis and utilize retail KPIs (Conversion Rate, ABS, and ATV) to maximize sales
  • To set up & operate the store per the brand norms regarding VM
  • Recruit, train and develop associates with the store management team who are capable of Growing within the company and following up on the quality of training in the department
  • Communication with the planner & dispatch department according to product flow
  • Prepare the weekly reports on stock replenishment, and requirements and submit the same to the Area manager and Regional manager
  • Manages individual staff performances through clear objectives and KPIs, close monitoring of Performances progress, providing effective feedback and taking appropriate actions
  • Achievements: Highest Revenue store in a Month and Year across PAN India in 2019
  • Promoted as an Area Operations Manager in 2021.

Store Manager

Vf Brands (Wrangler & Vans)
06.2014 - 02.2017
  • Motivates sales consultants to meet and exceed store sales targets
  • Spend a maximum of the time on the sales floor leading and driving the team to sell
  • Manages the implementation of various stock procedures (Receiving, Transferring, updates And maintains stock records, replenishments, and stock takes)
  • Manage controllable store costs to drive maximum profitability
  • Manage store documentation/fillings and adhere to timely reporting submissions
  • Manage cash handling, banking and sales reconciliation procedures per guidelines
  • To ensure inventory controls and stock level of the right products at the outlet as per defined inventory management policy and norms
  • Achievements: Awarded Best Store in Retail Productivity In 2015-16 under my stewardship
  • Three-time top scorer in MSP
  • Awarded Best VM Award North.

Fashion Consultant

Puma
06.2011 - 05.2014
  • Deliver High-quality customer service to ensure customer delight & satisfaction, develop good and strong relationships with customers
  • To educate customers about marketing offers, promotions, and events
  • To educate and clarify doubts of customers while purchasing and on return and exchange policies
  • Ensuring efficient replenishment of stocks/sizes/colours.

Education

MBA in Marketing -

IMT CDL Ghaziabad

Bachelor of Commerce - undefined

Delhi University

Higher Secondary Education - undefined

Secondary School Education -

Skills

Special Promotions Planning

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Personal Information

  • Date of Birth: 02/03/1991
  • Nationality: Indian
  • Marital Status: Married

Disclaimer

I declare that the information given above is true to the best of my knowledge.

Timeline

Area Operations Manager

SKECHERS (Gaurik Group)
01.2021 - Current

Store Operation Manager

SKECHERS (Gaurik Group)
03.2017 - 12.2020

Store Manager

Vf Brands (Wrangler & Vans)
06.2014 - 02.2017

Fashion Consultant

Puma
06.2011 - 05.2014

MBA in Marketing -

IMT CDL Ghaziabad

Bachelor of Commerce - undefined

Delhi University

Higher Secondary Education - undefined

Secondary School Education -

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Ajay GuptaArea Sales Manager