Summary
Overview
Work History
Education
Skills
Websites
Awards
PROFILE SUMMARY
Timeline
Generic

Ajay Gupta

Gurugram

Summary

Seasoned ad sales professional with expertise in driving revenue through strategic sales, partnerships, and end-to-end account management. Skilled in business development, client consulting, team leadership, and storytelling to deliver impactful and result-oriented solutions.

Overview

17
17
years of professional experience

Work History

Director

Matrix Publicities & Media Pvt. Ltd. (A WPPMedia Company)
03.2019 - Current
  • Served as Single Point of Contact (SPOC) for end-to-end campaign planning and execution across TV, Digital, Print, and Radio, managing overall spends via Matrix for Wavemaker (North & East).
  • Drove double-digit revenue growth by cultivating strong relationships with brand and agency stakeholders, ensuring continuous strategic alignment and value delivery.
  • Delivered 18% YoY growth in key accounts through data-driven marketing strategies, tailored to specific brand goals and consumer insights.
  • Led negotiations and activations across marquee digital and broadcast properties like IPL, Shark Tank, and KBC, boosting reach and measurable ROI.
  • Managed high-value digital-first client portfolio including PokerBaazi, Honda Motorcycles, Pernod Ricard, Paytm, and Policy Bazaar, delivering integrated performance-led campaigns.
  • Collaborated cross-functionally with Product, GTM, Marketing, and Program teams to streamline campaign delivery and accelerate time-to-market.
  • Built and executed Joint Business Plans (JBPs) to foster long-term brand partnerships and unlock scalable growth opportunities.
  • Spearheaded tentpole event activations and brand integrations that resonated across digital platforms, enhancing visibility and engagement.
  • Advocated internally for client success, driving cross-team collaboration to achieve campaign KPIs and maximizing marketing ROI.

STAR India Pvt. Ltd.
12.2013 - 03.2017
  • Generated revenue from key corporate and retail clients, leveraging multiple monetization channels including innovations, integrations, contests, and barters.
  • Planned annual budgets, campaign calendars, and supported new product launches to boost visibility and impact.
  • Delivered customized brand solutions in collaboration with cross-functional teams, ensuring end-to-end execution.
  • Conducted ROI analysis, market mapping, and competitive benchmarking to inform strategic decisions.
  • Developed and executed Go-To-Market campaigns, defining messaging, timelines, KPIs, and promotional strategies.
  • Focused on brand positioning and equity building through data-driven marketing and campaign design.

Zee Sarthak TV (Erstwhile Sarthak TV)
09.2012 - 12.2012
  • Coordinated with internal teams and external vendors/agencies for marketing and promotional campaigns.
  • Executed 360 marketing initiatives across print, digital, social media, events, and sponsorships.
  • Developed localized marketing collateral and ensured brand alignment across all channels.

Rachana Television (N TV Telegu)
09.2009 - 07.2012
  • Accountable for overall revenue generation from the North Zone.
  • Acted as the key representative for the organization with agencies and clients.
  • Led negotiations and strategic planning to optimize revenue.
  • Identified and secured new business opportunities while ensuring retention of existing clients.

AGA Publications (VAARTHA Newspaper)
12.2008 - 08.2009
  • Managed the Education and SME category, driving targeted strategies to grow revenue within these segments.
  • Identified and explored new revenue streams through market research, client engagement, and innovative sales approaches.
  • Developed customized solutions tailored to the unique needs of education institutions and small-to-medium enterprises.
  • Built strong client relationships, ensuring high retention while expanding the category portfolio through upselling and cross-selling initiatives.

Education

MBA - Marketing Management

MDI
01.2018

MA - Mass Communication

Lucknow University
01.2007

Skills

  • Media Planning
  • Key Account Management
  • Brand Solutions
  • Sales & Business Development
  • Campaign Review & Evaluation
  • People Management
  • Sales Forecasting & Planning

Awards

  • Nominated for the prestigious Choreos Award 2021 by GroupM in the “Value Excellence in Action” category, recognizing exemplary sales leadership and driving significant revenue growth through strategic initiatives.
  • Received high praise from a leading property portal for leading the development and execution of a cutting-edge marketing strategy for luxury homes, resulting in increased market share and client acquisition.
  • Awarded for outstanding sales performance with additional incentives of ₹2 lakh INR, reflecting strong leadership in motivating teams, exceeding targets, and delivering consistent business results.

PROFILE SUMMARY

  • 17 years of experience in revenue management and campaign strategy.
  • Proven expertise in sales leadership, key account management, and building strong client and partner relationships.
  • Skilled at influencing decision-makers and maintaining long-term, trusted partnerships with customers and intermediaries.

Timeline

Director

Matrix Publicities & Media Pvt. Ltd. (A WPPMedia Company)
03.2019 - Current

STAR India Pvt. Ltd.
12.2013 - 03.2017

Zee Sarthak TV (Erstwhile Sarthak TV)
09.2012 - 12.2012

Rachana Television (N TV Telegu)
09.2009 - 07.2012

AGA Publications (VAARTHA Newspaper)
12.2008 - 08.2009

MA - Mass Communication

Lucknow University

MBA - Marketing Management

MDI

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Ajay Gupta