Ajay Jaiswal

Pan-India Marketing Lead- Reliance Digital:
India’s largest consumer electronics retailer and a flagship division of Reliance Retail

• Led the national marketing strategy across 650+ Reliance Digital and 1800+ Jio stores, along with digital platforms—driving in-store footfall, accelerating e-commerce sales, and strengthening brand equity across India.
• Spearheaded thoughtful design and execution of innovative retail fixtures to enhance customer engagement across the entire electronics portfolio.
• Executed large-scale festive promotions and retail events, ensuring seamless customer experiences and peak-period revenue gains.
• Collaborated with leading OEMs (Apple, Samsung, LG, Sony) on co-branded promotions, in-store branding, and GTM strategies,cross marketing
• Enabled regional business growth through hyperlocal marketing, store-specific activations
• Oversaw creative and content development, including agency management, brand alignment, and on-time campaign execution across formats.
• Strengthened CRM marketing efforts through personalized SMS, email, and app-based communications—driving improved retention and customer lifetime value.
• Played a thoughtful key role in annual brand planning, development of marketing calendars, and management of brand P&L to ensure ongoing optimization.
• Awarded 5 times internally for exceptional innovation, campaign execution, and excellence in cross-functional collaboration.
• Conducted SEO optimization and content enhancements, improving search rankings and online experience
• Managed successful, on-time product launches, ensuring full market readiness and impactful penetration.

• Managed national-level experiential marketing campaigns for leading consumer brands, overseeing strategy, planning, and execution to enhance brand recall and customer interaction.
• Led product launches, sampling initiatives, and consumer engagement activations across both rural and urban markets—ensuring tailored execution, measurable brand lift, and increased product trials in diverse geographies.
• Coordinated with vendors, on-ground teams, and regional stakeholders to ensure seamless implementation, timely delivery, and compliance with brand guidelines.

• Led rural marketing campaigns and consumer connect programs for major clients in the auto, FMCG, and telecom sectors—driving brand penetration and customer engagement in underserved markets.
• Executed high-impact BTL activations across tier 2, tier 3 cities, and deep rural pockets, including van campaigns, haat activations, product demos, and influencer-driven outreach.
• Customized outreach strategies to suit regional taste, ensuring relevance, cultural alignment, and maximum audience impact.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Negotiated contract terms with clients, securing favorable agreements for both parties.

• Acted as the primary point of contact between the agency and clients for business development ensuring seamless communication, campaign alignment, and satisfaction.
• Developed and executed brand strategies and integrated marketing plans tailored to client objectives, target audience, and market trends.
• Led end-to-end campaign management across ATL, BTL, and digital platforms—from brief development and concept creation to execution and post-campaign analysis.
• Collaborated with creative, media, strategy, and production teams to ensure high-quality, on-brand deliverables across all touchpoints.
• Conducted market research, competitor analysis, and consumer insights studies to guide creative direction and campaign messaging.
• Monitored campaign performance using KPIs such as reach, engagement, conversions, and ROI—presenting results and recommendations to clients.
• Managed brand guidelines and visual identity across all assets to maintain consistency and strengthen brand recognition.
• Facilitated client pitches and business development efforts , contributing to account growth and retention.

• Led end-to-end event management, exhibitions, and brand promotions across media platforms including print, radio, and digital.
• Worked with cross-functional teams to deliver high-impact campaigns.